EL7.AI
◆ Financial analysis · not technical · on our tools alone

Building a Stock Portfolio with EL7 Tools

From ten thousand stocks to a portfolio of 12–20 — where you know why you own each one, and when that reason expires.

52 lessons in 7.8 hours. Every lesson lands on a real screen from the platform and ends with a line you write into your portfolio.

Founding price · includes EL7 Pro membership
The path · six stages

Six steps from sector to portfolio — and the screen behind each one

The order is the lesson. Under each step is the live screen you will do it on, reading its data right now rather than a picture of it.

01 · SECTORS

Start with the sector

/ar/stocks/sectors

A portfolio does not start with a stock whose name you heard, but with a sector you chose. Eleven sectors, each with a market-cap-weighted score, seven factors, and a median multiple you compare against its own history.

Live data/en/stocks/sectors
Sector
Score
P/E
Market Cap
Communication Services
85
17.2$12.6T
Energy
84
14.9$4.9T
Technology
84
29.1$30.3T
Basic Materials
74
19.7$3.1T
Healthcare
72
24.0$9.0T
Financial Services
69
12.2$15.0T
Industrials
68
24.9$9.4T
Consumer Defensive
65
18.5$4.3T
Consumer Cyclical
58
17.2$8.6T
Real Estate
51
22.2$1.7T
Utilities
37
18.4$1.9T

In chapter one you pick four to six of these sectors and write a target weight for each — before opening a single stock page. And you learn why sector scores sit in a narrow band, and how to read cheap-or-expensive against the sector's own median rather than the market's.

02 · COMPANY

Understand the company before its numbers

/ar/stocks/[symbol]

Before any ratio: what the company sells, who pays it, and what is moving the stock now — then the buying case beside the selling case, built from the earnings call, EDGAR filings, thirty days of news and insider activity.

Live data/en/stocks/AAPL

Stock Analysis

AI-generated
Last updated: 2026-09-27Based on 2026-07-30 data

Company Overview

Apple sells an interconnected ecosystem of devices including iPhone, Mac, iPad, Apple Watch, and AirPods, and also generates recurring revenue from App Store, iCloud, Apple Music, Apple TV+, AppleCare, payment services, and advertising. In Q3 FY2026 ended 2026-06-27, products revenue was $78.7 billion and services revenue was $30.7 billion; within products, iPhone generated approximately $54.3 billion, Mac approximately $10.4 billion, iPad approximately $6.2 billion, and Wearables, Home and Accessories approximately $7.9 billion. This ecosystem is supported by an installed base of more than 2.5 billion active devices and over 1.5 billion paid subscriptions.

Apple reported Q3 FY2026 revenue of $109.4 billion, up 16.4% year over year from $94.0 billion in Q3 FY2025. Net income was $29.8 billion and diluted earnings per share were $2.02, while operating cash flow reached $34.4 billion. Gross margin expanded to 50.1% from 46.5%, and operating margin increased to 32.6% from 30.0%, with gross margin benefiting by approximately two percentage points from tariff refunds.

iPhone and Mac led quarterly growth, with their revenue rising 22% and 29% year over year, respectively, while services grew 12% and iPad revenue declined 6%. Revenue for the last 12 months through 2026-06-27 was approximately $466.8 billion, net income was $128.9 billion, and free cash flow was $136.7 billion. These figures reflect a combination of a strong device cycle and high-margin services, but future performance depends on Apple’s ability to meet demand and manage rising memory costs.

Key numbers

Q3 FY2026

Revenue
$109.4B
+16.4%vs a year earlier
Gross margin
50.1%
+3.6ppvs a year earlier
Operating margin
32.6%
+2.6ppvs a year earlier
Net income
$29.8B
+27.1%vs a year earlier
Diluted EPS
2.02
+28.7%vs a year earlier
Net cash
-$21.9B

Last 12 months to 2026-06-27

Revenue
$466.8B
Net income
$128.9B
27.6%of revenue
Free cash flow
$136.7B
29.3%of revenue

What changed since the last analysis

  • On 2026-09-01, John Ternus became CEO of Apple, succeeding Tim Cook.
  • On 2026-09-11, Apple launched the foldable iPhone Duo at a starting price of $1,999.
  • On 2026-09-26, a verdict of more than $5.7 billion was issued against Apple in the Taction patent case, and the company announced its intention to appeal.
  • Since 2026-09-02, the average analyst price target has risen to $342.13 from $340.72.

What's Driving the Stock

  • Apple’s revenue grew 16.4% year over year to $109.4 billion in Q3 FY2026 ended 2026-06-27, driven by a 22% increase in iPhone revenue to $54.3 billion and a 29% increase in Mac revenue to $10.4 billion.
  • Services generated revenue of $30.7 billion in Q3 FY2026, up 12% year over year, with paid subscriptions exceeding 1.5 billion and the active device installed base reaching more than 2.5 billion devices; however, weakness in mobile gaming, changes to the App Store model, and currency headwinds are restraining reported growth.
  • Apple expects total revenue to grow between 9% and 11% year over year in Q4 FY2026, and iPhone revenue to grow at a mid-teens rate, despite tighter supply constraints affecting iPhone, Mac, and iPad and currency headwinds of approximately 2.5 percentage points.
  • Siri AI has become an important focus of the product cycle following the launch of developer and public betas, and Apple is considering offering higher usage tiers through iCloud+; however, the full rollout still faces regulatory constraints on iPhone and iPad in the European Union and requires additional work in China.
  • Apple launched the foldable iPhone Duo on 2026-09-11 at a starting price of $1,999, adding a new premium device category, while actual demand levels will reveal the product’s ability to expand revenue without weakening pricing flexibility.
  • John Ternus officially became CEO on 2026-09-01, succeeding Tim Cook, with the leadership transition coinciding with a strong demand cycle, accelerated Mac updates, and the need to manage chip constraints and rising memory costs.

Buying & Selling Case

▲ Buying Case8 pts

  • +Apple reported year-over-year revenue growth of 16.4% in Q3 FY2026 ended 2026-06-27, with iPhone growing 22% and Mac growing 29%, and both categories setting June-quarter records, demonstrating the strength of the core device cycle.
  • +Gross margin expanded to 50.1% in Q3 FY2026 from 46.5% in Q3 FY2025, an increase of 3.6 percentage points, although tariff refunds contributed approximately two percentage points to the latest quarter’s margin.
  • +Operating margin increased to 32.6% in Q3 FY2026 from 30.0% in Q3 FY2025, an increase of 2.6 percentage points, reflecting profit growth that outpaced revenue despite higher research and development expenses.
  • +Operating cash flow was $146.7 billion, or 114% of net income of $128.9 billion, over the last 12 months through 2026-06-27, demonstrating that earnings converted into cash at a strong rate.
  • +An installed base of more than 2.5 billion active devices and over 1.5 billion paid subscriptions provides a broad foundation for services, which generated $30.7 billion in revenue and grew 12% in Q3 FY2026.
  • +The strength of demand beyond individual consumers is demonstrated by Morgan Stanley’s deployment of more than 20,000 iPhone 17 devices, the migration of 25,000 students at Pinellas County Schools to MacBook Neo, and the displacement of Windows and Chromebook in approximately half of large educational MacBook Neo purchases in the United States during the quarter.
  • +The quality pillar of the EL7 score was approximately 97 out of 100 within the industry, ranking 2 out of 33, and measures the durability of profitability and cash flows and operating efficiency relative to Apple’s peers.
  • +The momentum pillar of the EL7 score was approximately 88 out of 100 within the industry, ranking 5 out of 35, placing the stock’s market performance trend among the strongest in its industry.

▼ Selling Case8 pts

  • −Apple expects supply constraints to intensify in Q4 FY2026 and affect iPhone, Mac, and iPad, after demand exceeded its expectations and supply flexibility for the advanced nodes used in its chips declined, which could prevent the company from converting all demand into revenue.
  • −Apple expects a gross margin between 47% and 48% in Q4 FY2026, including a benefit of approximately one percentage point from tariff refunds; it explained that higher memory costs account for more than the entire expected decline to the mid-46.5% range after excluding that benefit.
  • −Inventory rose to $11.1 billion in Q3 FY2026 ended 2026-06-27, up 87.2% from $5.9 billion in Q3 FY2025, a pace that significantly exceeded revenue growth of 16.4%.
  • −Services growth slowed to 12% in Q3 FY2026 amid greater weakness in mobile gaming, while the App Store in the United States is operating under a court ruling affecting external-link transactions, putting pressure on one of Apple’s highest-margin businesses.
  • −A jury verdict announced on 2026-09-26 ordered Apple to pay more than $5.7 billion to Taction in a patent case involving touch technologies used in iPhone and Apple Watch; the company denies infringement and intends to appeal, but the verdict adds tangible legal and financial exposure.
  • −The full geographic rollout of Siri AI remains constrained, as Apple has been unable to launch it on iPhone and iPad in the European Union, while its launch in China requires additional work, and the effect of intensive usage on computing costs and capital intensity remains unclear.
  • −Total debt was $84.3 billion compared with cash and investments of $62.4 billion in Q3 FY2026, meaning debt exceeds readily available cash and investment resources by a clear margin despite strong cash flows.
  • −The valuation pillar of the EL7 score was approximately 15 out of 100 within the industry, ranking 29 out of 34, and measures the attractiveness of the stock’s multiples relative to industry companies, placing Apple among the weakest ranks.

What would change this view

When: Q4 FY2026

  • Total revenue growth compared with the 9%-11% range

    ▲ Positive
    Growth above 11% would strengthen the buying case because it would confirm Apple’s ability to overcome iPhone, Mac, and iPad supply constraints.
    ▼ Negative
    Growth below 9% would strengthen the selling case because it would weaken confidence in Apple’s ability to meet demand and manage currency headwinds.

  • Gross margin compared with the 47%-48% range

    ▲ Positive
    A margin above 48% would strengthen the buying case because it would confirm that mix and component costs are offsetting pressure from memory prices.
    ▼ Negative
    A margin below 47% would strengthen the selling case because it would indicate more severe memory pressure and declining effectiveness of operational offsets.

  • iPhone revenue growth compared with the 15% rate

    ▲ Positive
    Growth of 15% or more would strengthen the buying case because it would confirm the continued strength of the iPhone cycle despite supply constraints and currency effects.
    ▼ Negative
    Growth below 15% would strengthen the selling case because it would call the strength of demand and the sustainability of the iPhone cycle into question.

When: 2026-10-29

  • Earnings announcement and confirmation of the financial trajectory

    ▲ Positive
    Confirmation of growth of at least 11% and gross margin of at least 48% would strengthen Apple’s operating and financial case.
    ▼ Negative
    Reported growth below 9% and gross margin below 47% would strengthen concerns about slowing revenue and pressure from memory costs.

Valuation

The median analyst price target is $362, within a range of $245 to $400 among 17 analysts, and measures the growth and results analysts expect while being inherently optimistic; their broader consensus is Buy with an average price target of $342.13. The discounted cash flow model produces a value of $163 within a range of $135 to $207 and at a discount rate of 10.1%, measuring the value of the cash Apple is expected to generate and following earnings estimates, but it is inherently conservative. The no-growth value is $85 at a discount rate of 10.1%, measuring the value remaining if current after-tax operating profit stays constant forever. The methods diverge clearly: the discounted cash flow value lies between analyst targets and the no-growth value because the first prices in growth expectations, the second prices cash flows, and the third excludes any growth; this divergence is consistent with Apple’s weak valuation pillar within the industry at 15 out of 100 and ranking 29 out of 34.

BuyAnalyst target: $342.13

Figures in the text are as of 2026-09-27; the live price is shown at the top of the page.

FAQ

What drove the growth in Apple’s Q3 FY2026 results?

Revenue was $109.4 billion in Q3 FY2026 ended 2026-06-27, up 16.4% year over year from $94.0 billion. iPhone revenue rose 22% to $54.3 billion, and Mac revenue grew 29% to $10.4 billion, driven by iPhone 17, MacBook Neo, and MacBook Pro. Services also recorded $30.7 billion in revenue, up 12%, while iPad revenue declined 6% to $6.2 billion.

Did Apple’s margin improve in an operationally sustainable way?

Gross margin reached 50.1% and operating margin reached 32.6% in Q3 FY2026 ended 2026-06-27, compared with 46.5% and 30.0%, respectively, a year earlier. Gross margin benefited by approximately two percentage points from tariff refunds, so the entire improvement does not reflect recurring operating factors. The company expects a gross margin between 47% and 48% in Q4 FY2026, including a benefit of approximately one percentage point from refunds, with the main pressure coming from higher memory prices.

What is the impact of supply constraints on Apple’s outlook?

Apple expects total revenue to grow between 9% and 11% year over year in Q4 FY2026. The expected constraints affect iPhone, Mac, and iPad and are primarily related to the availability of the advanced nodes on which Apple chips are produced, after demand for iPhone and Mac exceeded the company’s expectations. Currency adds approximately 2.5 percentage points of headwinds to the year-over-year growth rate compared with the previous quarter, while the company expects iPhone revenue to grow at a mid-teens rate.

What are the opportunity and risk of Siri AI for Apple?

Apple introduced a Siri AI version in public and developer testing during FY2026, building the experience on on-device processing and Private Cloud Compute. The company sees an opportunity to offer higher usage tiers through iCloud+, but it has not yet determined the balance between revenue from those tiers and the costs of computing, data centers, and external cloud services. The rollout on iPhone and iPad in the European Union remains subject to reaching a regulatory solution, while the launch in China requires additional work following approval of an initial set of Apple Intelligence features.

What are the most significant specific legal risks facing Apple?

On 2026-09-26, a jury ruled that Apple owed more than $5.7 billion to Taction over patents related to touch technology in iPhone and Apple Watch. Apple denied infringement and announced its intention to appeal the ruling, so the final legal outcome has not been resolved. On 2026-09-03, it also faced a lawsuit from BASF concerning facial-recognition patents and a British lawsuit worth $2.7 billion related to app-tracking rules, broadening its legal exposure across devices and the platform.

What do Apple insider transactions show through 2026-09-27?

During the 90 days through 2026-09-27, 7 sales by one insider were recorded with a total value of $3.5 million, and the largest seller was an executive officer. The entire $3.5 million value of the sales was executed under predetermined 10b5-1 trading plans, with no sales recorded outside those plans. No open-market purchases were recorded during the period, with the number at zero and the value at $0.

Earnings callEDGAR filings30-day newsInsider activity

Automated analysis for informational purposes only — not investment advice.

The rule you leave chapter two with: read the selling case first. It is what you write in your journal under "what would change my mind" — the sentence you return to on the day the stock falls.

03 · SCORE

Read the financials in one card

EL7 Score

Seven factors, each a percentile rank of the stock against more than five thousand peers, with the raw value beside the peer median and a one-word verdict. These are the financial statements and ratios, arranged so they read in a minute.

Live data/en/stocks/AAPL
EL7 Factor Analysis
How we score this
Overall91
Excellent — top fifth of the marketHigh FlyerF 8/9SafeCongress sellingBetter than 91% of Market stocks, per EL7's model
FactorScoreDistributionValueAvgRank
Valuation
18
38.3x17.2xBottom tier
Growth
69
14.2%7.1%Top tier
Quality
91
66.5%4.5%Top tier
Safety
83
0.2x2.6xTop tier
Capital Return
75
0.31%0.19%Top tier
Momentum
95
27.2%1.0%Top tier
Sentiment
42
333Around median

Chapter three — the longest in the course — takes this card apart factor by factor: where each number comes from in the three statements, why quality outweighs sentiment, and when the score lies (banks, loss-makers, and the single-input factor).

04 · VALUE

Estimate what the stock is worth

Fair Value

A range, not a number: worst case, fair, and best — from two independent methods, a discounted cash flow and the analyst target consensus, never blended.

Live data/en/stocks/AAPL
Fair Value
Current price⁦$334⁩
  • Analyst targets
    17 analysts
    ⁦$358⁩
    ⁦+7%⁩
    Range ⁦⁦$245⁩–⁦$400⁩⁩Typical for this method across large companies: ⁦+20%⁩
  • Discounted cash flow model
    ⁦10.1%⁩ discount rate · follows analysts' earnings estimates, then ⁦8%⁩ growth
    ⁦$162⁩
    ⁦−51%⁩
    Range ⁦⁦$134⁩–⁦$205⁩⁩Typical for this method across large companies: ⁦−45%⁩

The floor: what the company is worth if growth stopped today

  • Value with no growth
    Today's after-tax operating profit, held flat forever, at a ⁦10.1%⁩ discount rate
    ⁦$85⁩
    ⁦−75%⁩

⁦75%⁩ of today's price is what a buyer pays for growth that has not happened yet.

0
methods value it above the price
1
methods near the price
1
methods value it below the price

10-year US Treasury yield ⁦5.24%⁩ as of ⁦2026-10-01⁩. Estimates computed from company data and analyst targets, not investment advice.

In chapter four you learn the difference between three numbers everyone conflates: the score is a ranking not a price, fair value is a valuation not a forecast, and an analyst target is an opinion with an accuracy record you can check. From them you compute the margin of safety you buy at.

05 · FILTER

Hunt candidates instead of waiting for them

/ar/screener

Ten thousand stocks narrow to a short list on conditions you write: nine metric families, forty-one fields, twenty-six periods — or describe what you want in Arabic and let the AI composer build the screen.

Live data/en/screener

Showing 5 of 1352 matching stocks

Symbol
Company
EL7 FactorMarket Cap
Price
NSLR
Neostellar Capital Corp.99.9$197.0M$7.44
BLMN
Bloomin' Brands, Inc.99.9$726.0M$8.48
MEVO
M Evo Global Acquisition Corp II Class A Ordinary Shares99.9$55.4M$10.01
OGC
OceanaGold Corporation99.8$6.03B$27.11
NUTX
Nutex Health, Inc.99.6$1.49B$216.50

Chapter five ends with three screens saved in your name: value, quality and income. Then a nightly email brings every new stock that entered one — so you stop searching and the search starts coming to you.

06 · PORTFOLIO

Build the stock portfolio and maintain it

/ar/journal

From forty candidates to twelve or twenty stocks: a single scorecard, then weights and caps per stock and per sector, then a buy list ordered around earnings dates.

There is no live screen for this step because it is your own data: your thesis for each stock goes in the trading journal, along with what would change your mind. Then a weekly and quarterly routine — and when to sell, for three reasons that come from the tools rather than the colour of the screen.

Six steps, five live screens, and something written after each one. That is the difference between a course that explains ratios and a course that builds a portfolio.

Why decisions stall

The problem is not missing information — it is missing order

You know the ratios, you read the news, you hear the names. And you still buy late and sell early.

You start from the stock

You hear a name and look it up, so your portfolio becomes a list of names you heard — not a decision built on a sector you chose.

One number misleads you

A low P/E looks like an opportunity when it is a one-off gain. And a ratio without its peer median means nothing.

Scattered tools

A scanner here, a financials site there, a third subscription for valuation — all in English, all billed monthly.

You don't know when to sell

You bought for a reason you never wrote down, so today you have nothing to measure against: did the thesis change, or only the price?

Access and schedule

Enrol today — lessons arrive weekly

The tools open the moment you pay; the lessons publish a chapter every Monday.

Now · on payment

Instant access to the tools

The screener, insiders, Congress, analysts, the earnings calendar, research and the trading journal — all open immediately.

Monday 21 September

Lessons begin

The first two chapters: the introduction, and sectors and industries. You get a launch email.

Every Monday to 9 November

A new chapter weekly

From understanding the company through to building the portfolio, in order, until the curriculum is complete.

After the course

Time to apply it

Your membership runs past the final chapter, so you run the routine on a real portfolio rather than an example.

Curriculum · 9 chapters · 52 lessons · 7.8 hours

Table of contents

Each chapter publishes in its week, and each lesson ends with an entry in your portfolio.

  1. 00IntroductionWhat this is and is not, the tool map, and your workspace3 lessons
  2. 01Sectors and industriesThe heat map, the sector hub, industries, and sector rotation6 lessons
  3. 02Understanding the companyThe editorial profile, revenue flow, stock analysis, and the earnings call5 lessons
  4. 03Financial analysis: how the EL7 Score is computedStatements and ratios across the seven factors, then how the score is assembled8 lessons
  5. 04What is the stock worthFair value, analysts and their accuracy, and three numbers never to conflate4 lessons
  6. 05The screenerNine families, twenty-six periods, thirty preset screens, saving and alerts8 lessons
  7. 06Insiders and CongressForm 4, performance scores, clusters, and disclosure lag7 lessons
  8. 07Calendar, news and researchThe earnings calendar, results night, news, and research articles5 lessons
  9. 08Building and maintaining the portfolioWeights, caps, the buy list, the routine, and when to sell6 lessons
Who this is for

Straight with you — so you don't pay in the wrong place

✓ For you, if you…

  • Invest in US stocks and want a written method instead of scattered decisions.
  • Know the basics and want to apply them on real tools, not theory slides.
  • Want to know why you own every stock you own — and when that reason expires.
  • Prefer financial analysis to reading candles.

✕ Not for you, if you…

  • Are looking for buy and sell recommendations — we teach, we don't advise.
  • Want technical analysis; this is a financial-analysis course.
  • Expect guaranteed profits — there is no such thing and we don't promise it.
  • Don't intend to open the platform weekly; the whole method is applied.
Founding offer

Choose what suits you

One payment, no auto-renewal, and lifetime access to the course.

Best value
◆ Both courses

Building a Stock Portfolio + automated trading

Add the complete "Building Automated Trading Systems" course, and double the membership.

600$one-time
worth $1394
  • "Building a Stock Portfolio with EL7 Tools" — 52 lessons
  • "Building Automated Trading Systems" — 83 lessons, available immediately
  • 6 months of EL7 Pro — every tool and all the data
  • 40% off every other EL7 course for as long as your membership runs
  • Lifetime access + certificate of completion
The course alone

Building a Stock Portfolio

The full course, and every tool you need to apply it.

300$one-time
worth $597
  • "Building a Stock Portfolio with EL7 Tools" — 52 lessons
  • 3 months of EL7 Pro — every tool and all the data
  • 40% off every other EL7 course for as long as your membership runs
  • Lifetime access + certificate of completion

Secure payment via Stripe · no auto-renewal

Common questions

Before you enrol

What is the difference between the two options?

The first ($300) is the portfolio course alone with three months of membership. The second ($600) adds the complete "Building Automated Trading Systems" course — available immediately, no waiting — and raises the membership to six months.

Do I need prior experience?

You need to know what a P/E and a balance sheet are. We don't start from the definition of a share, and we don't assume you are a professional analyst.

Is this a technical analysis course?

No. This is financial analysis and portfolio building. No candles and no price indicators — financial statements, ratios, sectors and valuation.

What happens when the membership months end?

The course is yours forever. Membership ends and does not auto-renew — you renew it yourself if you want, and nothing is charged without your knowledge.

I'm already a Pro member — do I pay the same?

Yes, and nobody gets the course free. But the membership months are never wasted: if you have an active subscription it is extended by that much and your renewal date moves out, and if your access comes from a company plan or an earlier course, the months are added to your current access period.

The course isn't published yet — what am I paying for today?

You are paying for immediate access to every platform tool, which you start using today, and for the course at the founding price. Lessons begin Monday 21 September and publish a chapter a week until 9 November.

Is this investment advice?

No. Educational content only. We teach you to read the tools and build your own decision; we do not recommend a stock and do not promise a return.

A portfolio that knows why it holds each stock

The first lessons are Monday 21 September · the tools open the moment you pay.