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Home
Stocks
Yelp Inc.
YELP

YELP Yelp Inc.

Yelp Inc. · NYSE
Market Closed
21.28
▲ ⁦+1.58%⁩ (+0.33)
Market Cap$1.2B
Beta0.46
52w Low52w High
19.6034.49
Last Week
⁦-5.08%⁩
Last Month
⁦-17.17%⁩
Last 3 Months
⁦-5.30%⁩
Last Year
⁦-31.35%⁩
EL7 Factor Analysis
How we score this
Overall90
Excellent — top fifth of the marketContrarianF 6/9Grey zoneBetter than 90% of Market stocks, per EL7's model
FactorScoreDistributionValueAvgRank
▸
Valuation
94
10.1x▲17.8xTop tier
▸
Growth
34
1.5%▼7.1%Bottom tier
▸
Quality
96
14.9%▲4.5%Top tier
▸
Safety
84
0.1x▲2.6xTop tier
▸
Capital Return
66
—2.12%Around median
▸
Momentum
29
-14.2%▼2.9%Bottom tier
▸
Sentiment
39
7▲3Bottom tier
Fair Value
Current price$21
Analyst target · 5 analysts
$28
⁦+32%⁩
See it clearly undervalued
Range ⁦$24–$30⁩
vs
DCF (estimate)
$88
⁦+314%⁩
Sees it clearly undervalued
⁦7.9⁩% discount · ⁦0⁩% growth
Bottom lineThe two methods broadly agree — estimate range ⁦$28–$88⁩.

Estimates — analyst targets and a simplified DCF, not investment advice.

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Analyst Consensus

This section combines price targets, revision history, analyst coverage changes, and an AI summary of what changed on the Street.

Price Target· 5 analysts setting price target
$27.33
⁦+28.4%⁩
Current Price $21.28·Median $28.00
Low
$24.00
High
$30.00
Current price
$21.28
Average target
$27.33
Street summary

Analysis of Yelp Target Price Reviews

Bearish tilt

Yelp stock has seen a 3.17% decline in its average target price over the last 30 days, as the consensus dropped from $28.4 to $27.5 despite the number of analysts remaining steady at 5. This negative adjustment reflects a lowering of expectations, with the highest target price ($30) moving away from previous levels, indicating a cautious reassessment of the stock's fair value by analysts.

As of 2026-06-11
Revisions momentum · 30d
⁦0.0%⁩
Average rating
★ 2.90
Hold
Analyst coverage
10
Buy conviction
20%
Target dispersion
28%
Analyst ratings over time10 analysts rating
2
6
1
1
Strong BuyBuyHoldSellStrong Sell
Rating trend — last 12 months2.91 → 2.90
Recent analyst moves
  • = Reiterate2026-05-15
    Morgan Stanley
    Underweight· $24.00
  • = Reiterate2026-05-11
    Evercore ISI Group
    —· $30.00
  • = Reiterate2026-05-08
    Robert W. Baird
    —· $28.00
Premium content
Key Financials

Ten ratios that matter, each compared against its sector median and average — so you can see whether a number is rich or cheap relative to peers in the same sector.

StockSector medianSector averagetypical sector range
MetricValuePosition within sectorVerdict
  • P/E (TTM)
    10.13x
    4.21x33.71x
    Very cheap
  • Forward P/E
    8.79x
    3.09x24.70x
    Very cheap
  • EV / EBITDA
    5.09x
    2.57x20.60x
    Very cheap
  • FCF Yield
    25.8%
    -33.4%21.9%
    Exceptional
  • Revenue Growth YoY
    1.5%
    -16.2%48.2%
    Below average
  • EPS Growth YoY
    -3.2%
    -464.8%138.2%
    Strong
  • Gross Margin
    88.5%
    11.3%77.5%
    Exceptional
  • ROIC
    14.9%
    -33.6%17.7%
    Strong
  • Net Debt / EBITDA
    0.13x
    0.60x5.67x
    Low debt
  • Dividend Yield
    —
    —
  • Payout Ratio
    —
    —
  • Altman Z-Score
    2.22
    -8.274.77
    Strong
Financial Analysis
|

Stock Analysis

AI-generated
Based on 2026-08-06 data

Company Overview

Yelp operates a local discovery platform that connects consumers with restaurants, service providers, and local businesses through ratings, reviews, and request-a-quote tools. Most of its revenue comes from advertising, while other expanding sources include Yelp Host for answering restaurant calls, Hatch for lead management, food ordering, and data licensing to partners such as OpenAI, Apple, and Yahoo.

In fiscal Q2 2026, revenue was $375.5 million according to EDGAR data, up 1% year over year, while net income was $31.7 million and earnings per share were $0.57. Management stated that the net income margin was 8%, while adjusted earnings before interest, taxes, depreciation, and amortization were $91 million at a 24% margin, but declined 9% year over year, while net income declined 28% year over year.

The revenue mix remained heavily dependent on advertising: Services advertising revenue was $241 million and remained flat year over year, while Restaurants, Retail & Other advertising revenue declined 10% to $102 million. In contrast, Other revenue rose 98% to a record $33 million, driven by the inclusion of Hatch revenue and growth in data licensing and food ordering, but it still represented only about 9% of quarterly revenue.

What's Driving the Stock

  • Other revenue growth accelerated to 98% year over year in fiscal Q2 2026, reaching a record $33 million, and Yelp is targeting an annual revenue run rate of $250 million for this category by the end of 2028.
  • Yelp Assistant delivered positive early engagement indicators and contributed to roughly 10% year-over-year growth in Services projects, supporting lead delivery and monetization in the company's largest revenue categories.
Earnings callEDGAR filings30-day newsInsider activity

Automated analysis for informational purposes only — not investment advice.

In July 2026, Yelp Host reached an annualized run rate equivalent to 2.4 million calls, more than three times its January 2026 level, and the company added 16 languages, an OpenTable integration, and food-ordering capabilities through full point-of-sale system integration.
  • Hatch's annual revenue run rate reached approximately $35 million in June 2026, up 59% year over year, and Yelp increased product development and sales resources after acquiring the company in February 2026 to expand its AI-powered lead management business.
  • Yelp ratings and reviews began powering the local discovery experience within ChatGPT, and the rollout of the Request-a-Quote integration began during fiscal Q2 2026. Management continues to describe the channel as being in an early stage and did not yet have sufficient data on conversion quality, but views it as a potential long-term distribution channel.
  • Management expects revenue of between $1.460 billion and $1.470 billion and adjusted earnings before interest, taxes, depreciation, and amortization of between $315 million and $325 million for fiscal 2026. Fiscal Q3 2026 guidance calls for revenue of between $365 million and $370 million and adjusted earnings before interest, taxes, depreciation, and amortization of between $70 million and $75 million.
  • Buying & Selling Case

    ▲ Buying Case4 pts

    • +The 98% growth in Other revenue provides tangible evidence that Yelp has begun diversifying away from advertising, with contributions from Hatch, data licensing, food ordering, and Yelp Host.
    • +Internally developed products are showing measurable usage indicators; the number of Services projects grew roughly 10% year over year, while Yelp Host's annualized call rate more than tripled between January and July 2026.
    • +The company remained profitable despite a weak advertising market, recording an 8% net income margin and a 24% adjusted earnings before interest, taxes, depreciation, and amortization margin in fiscal Q2 2026, while revenue exceeded the high end of its previous guidance by $8 million.
    • +Yelp repurchased approximately $200 million of shares from the start of fiscal 2026 through the date of the August 6, 2026 call, helping reduce the diluted weighted-average share count by 15% year over year, although the program was subsequently paused to repay the revolving credit facility.

    ▼ Selling Case6 pts

    • −Yelp is highly dependent on a slowing advertising business; Services and Restaurants, Retail & Other advertising generated a combined $343 million, or about 91% of fiscal Q2 2026 revenue, while Services advertising remained flat and Restaurants, Retail & Other advertising declined 10% year over year.
    • −Overall growth remains weak, with revenue rising only 1% year over year, the number of paying advertising locations declining 1% to 510 thousand locations, and ad clicks falling 5% due to fewer clicks in Restaurants, Retail & Other categories.
    • −Fiscal Q3 2026 guidance indicates sequential pressure, with expected revenue of between $365 million and $370 million versus $375.5 million in the previous quarter, and adjusted earnings before interest, taxes, depreciation, and amortization of between $70 million and $75 million versus $91 million, due to increased investment in the AI transformation, Hatch, and consumer marketing.
    • −Expanding Hatch carries execution risks, as the significant increase in team size during fiscal Q2 2026 led to an adjustment period, while management explained that near-term margins will absorb investments in product development, engineering, and commercial expansion before potentially reaching subscription-company-like margins.
    • −Traffic is heavily dependent on organic channels and changes to Google's algorithms, while the impact of AI channels remains unproven; management said on August 6, 2026 that it had not yet seen enough data to assess conversions from customers arriving through ChatGPT integrations.
    • −Insiders recorded net sales of $1.8 million during the three months ending with the latest transaction on August 24, 2026, with ten sales and no purchases. This remains a weak signal on its own because insider sales may be prearranged, and the context provides no evidence to the contrary.

    Valuation

    The average analyst price target is $27.33, within a range of $24 to $30, against a neutral consensus. The average target sits within the 52-week range of $19.60 to $34.49, while even the highest target of $30 remains below the top of that range, reflecting caution toward advertising stagnation and investment pressure on fiscal Q3 2026 earnings despite growth in AI-powered businesses. The available information does not support a price-to-earnings-based valuation, so the available valuation assessment depends on the neutral target range and the ability of Other revenue to offset the slowdown in the core advertising business.

    HoldAnalyst target: $27.33(+28.4%)

    Figures in the text are as of 2026-09-02; the live price is shown at the top of the page.

    FAQ

    What drove YELP's fiscal Q2 2026 results?

    Revenue was $375.5 million, up 1% year over year, and exceeded the high end of management's previous guidance by $8 million. Net income was $31.7 million and earnings per share were $0.57, while the net income margin was 8%. The most notable driver was the 98% increase in Other revenue to $33 million, supported by Hatch, data licensing, and food ordering, while Services advertising remained flat and Restaurants, Retail & Other advertising declined 10%.

    Can Other revenue reduce Yelp's dependence on advertising?

    Other revenue reached a record $33 million in fiscal Q2 2026, up 98% year over year. Management is targeting an annual revenue run rate of $250 million for this category by the end of 2028, driven by Yelp Host, Hatch, and data licensing. However, advertising still represented about 91% of quarterly revenue, so diversification has not yet reached a scale sufficient to offset any significant decline in the core business.

    How important are Yelp Host and Hatch to YELP's growth story?

    In July 2026, Yelp Host reached an annualized run rate equivalent to 2.4 million calls, more than three times its January 2026 level. The product added 16 languages, an OpenTable integration, and food ordering through point-of-sale systems, expanding its use among restaurants. Hatch, which Yelp acquired in February 2026, reached an annual revenue run rate of $35 million in June 2026, up 59%, but the expansion of its team caused an adjustment period during the quarter.

    How is Yelp benefiting from its partnership with OpenAI?

    Yelp ratings and reviews began appearing within the relevant local discovery experience in ChatGPT during fiscal Q2 2026, with links directing users back to Yelp. The rollout of the Request-a-Quote integration also began, which is important because Services represents the majority of the company's revenue. Management said on August 6, 2026 that the channel remains early and that sufficient data on conversion rates was not yet available, so its future economic value remains unproven.

    What are the main weaknesses in Yelp's advertising business?

    Services advertising revenue was $241 million in fiscal Q2 2026 and remained flat year over year, while Restaurants, Retail & Other advertising declined 10% to $102 million. Total paying advertising locations declined 1% to 510 thousand locations, and ad clicks fell 5%. Management expects the difficult economic environment for local businesses to persist through the remainder of fiscal 2026, pressuring advertising revenue across categories.

    What is Yelp's outlook for the remainder of fiscal 2026?

    Management expects revenue of between $365 million and $370 million in fiscal Q3 2026, compared with revenue of $375.5 million in the previous quarter. It expects adjusted earnings before interest, taxes, depreciation, and amortization of between $70 million and $75 million, versus $91 million in fiscal Q2 2026, due to increased investment. For the full fiscal 2026, it expects revenue of between $1.460 billion and $1.470 billion and adjusted earnings before interest, taxes, depreciation, and amortization of between $315 million and $325 million.