| Factor | Score | Distribution | Value | Avg | Rank |
|---|---|---|---|---|---|
Valuation | 83 | 12.0x | 17.8x | Top tier | |
Growth | 32 | -3.9% | 7.1% | Bottom tier | |
Quality | 23 | 5.1% | 4.5% | Bottom tier | |
Safety | 31 | 6.8x | 2.6x | Bottom tier | |
Capital Return | 32 | 7.75% | 2.12% | Bottom tier | |
Momentum | 2 | -54.5% | 2.9% | Bottom tier | |
Sentiment | 75 | 6 | 3 | Top tier |
Estimates — analyst targets and a simplified DCF, not investment advice.
Ten ratios that matter, each compared against its sector median and average — so you can see whether a number is rich or cheap relative to peers in the same sector.
Whirlpool Corporation manufactures and sells major and small home appliances under brands including Whirlpool, KitchenAid, Maytag, and Brastemp. The largest share of reported business activity in fiscal Q2 2026 came from the Major Domestic Appliances North America segment, which generated net sales of $2.4 billion, representing approximately 69% of the company's total sales of $3.5 billion, while other operations include major domestic appliances in Latin America and small appliances globally. The company relies on sales through retail, builder, and direct-to-consumer channels, and seeks to improve its price mix through premium products, price increases, and lower manufacturing and distribution costs.
In fiscal Q2 2026, revenue according to EDGAR data was approximately $3.5 billion, gross profit was $442 million, with a gross margin of approximately 12.6%, net income was $88 million, and earnings per share were $1.15. Based on the adjusted operating results presented by management, ongoing EBIT margin was 1.8% after a sequential improvement of 50 basis points, and ongoing earnings per share recorded a loss of $0.21; the difference from EDGAR earnings per share reflects the difference between accounting measures and adjusted measures. EBIT margin in Latin America was 3%, while the global small appliances business achieved a margin of approximately 12%.
Figures for the twelve months ended in 2026 show revenue of $14.9 billion, gross profit of $2 billion, and net income of $187 million, compared with revenue of $15.5 billion, gross profit of $2.4 billion, and net income of $318 million in fiscal 2025. In fiscal Q2 2026, free cash flow used approximately $1.1 billion due to lower earnings and seasonal working capital factors, but management maintained its fiscal 2026 operating outlook for comparable revenue growth of approximately 1.5%, an ongoing EBIT margin of approximately 4%, and free cash flow of $300 million.
Automated analysis for informational purposes only — not investment advice.
Analyst consensus is Neutral, with an average target of $40.83 and a wide range of $30 to $53; the average target is approximately 58% below the 52-week high of $96.57, reflecting a sharp revaluation associated with housing weakness, declining revenue, and pressure from debt and margins. No meaningful current price-to-earnings ratio is available in the data, so the valuation depends primarily on Whirlpool's ability to reach an ongoing EBIT margin of 4% and free cash flow of $300 million in fiscal 2026, while downside remains evident in the low target of $30.
Figures in the text are as of 2026-08-31; the live price is shown at the top of the page.
Whirlpool's sales were approximately $3.5 billion and were affected by a 3.4% year-over-year decline in U.S. appliance industry demand and the highly promotional environment in Latin America. According to August 4, 2026 news, revenue declined 6.8% to $3.52 billion, and ongoing earnings per share recorded a loss of $0.21 compared with an expected loss of $0.06. Tariffs also pressured margin by 200 basis points and raw materials by 50 basis points. Despite this, ongoing EBIT margin improved by 50 basis points sequentially to 1.8%.
The plan depends on the cumulative effect of promotional price increases of more than 10% in North America, an approximately 4% list-price increase in July 2026, and builder-channel pricing in fiscal Q3 2026. The company is targeting $150 million in cost reductions during fiscal 2026, including $60 million through automation. Some benefits from plant and distribution changes will also begin in fiscal Q4 2026, with greater benefits during 2027 and 2028. These actions aim to increase ongoing EBIT margin from 1.8% in Q2 to approximately 4% for the full fiscal 2026 year.
The new KitchenAid portfolio achieved 20% year-over-year growth in brand share, while the Whirlpool UV Laundry Tower added approximately 10 points of share in its category. The Maytag top-load washer with a pet hair removal tool gained approximately one point of laundry share. In small appliances, Artisan Plus added approximately one point of U.S. share, and Pure Power Blender added approximately 10 points in Canada. The company is targeting more than 100 product launches during fiscal 2026 after refreshing more than 30% of its North American major appliance portfolio during fiscal 2025.
Net debt was $5.8 billion in fiscal Q2 2026, and management is targeting a reduction to less than $5 billion by the end of fiscal 2026. The company completed a $1.1 billion equity offering, a $2 billion asset-backed lending facility, and a $2 billion secured notes issuance. These actions provided more than $3 billion in liquidity and eliminated debt maturities through 2028, but increased the expected annual interest expense from $300 million to $350 million. The company also suspended regular cash dividends to maximize cash retention.
Management said the North American appliance market during fiscal Q2 2026 was largely driven by replacement demand due to weak housing. U.S. industry demand declined 3.4% year over year, while the 30-year mortgage rate reached 6.81% on August 5, 2026, compared with 6.76% in the previous reading. Replacement demand helps limit volume sensitivity to price, but it may push some consumers toward lower-priced products. Whirlpool is relying on innovation and disciplined pricing to maintain share until housing activity improves.
Analyst consensus is Neutral, and the average price target is $40.83, with a high target of $53 and a low target of $30. The average target is far below the 52-week high of $96.57, while the range low is $35.45. The data do not provide a usable price-to-earnings ratio, limiting traditional earnings-based valuation. Valuation monitoring therefore focuses on achieving the targeted ongoing EBIT margin of 4%, generating free cash flow of $300 million, and reducing net debt to less than $5 billion in fiscal 2026.
