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Stocks
WD-40 Company
WDFC

WDFC WD-40 Company

WD-40 Company · NASDAQ
Market Open
191.48
▲ ⁦+1.15%⁩ (+2.19)
Market Cap$2.5B
Beta0.27
52w Low52w High
175.38298.90
Last Week
⁦-3.80%⁩
Last Month
⁦-16.39%⁩
Last 3 Months
⁦-13.94%⁩
Last Year
⁦-11.01%⁩
EL7 Factor Analysis
How we score this
Overall62
Balanced — near the middle of the marketFalling StarF 7/9SafeBetter than 62% of Market stocks, per EL7's model
FactorScoreDistributionValueAvgRank
▸
Valuation
29
28.7x▼17.6xBottom tier
▸
Growth
63
10.2%▲7.1%Around median
▸
Quality
87
24.2%▲4.5%Top tier
▸
Safety
88
0.4x▲2.6xTop tier
▸
Capital Return
44
2.07%▼2.15%Around median
▸
Momentum
33
6.4%▲2.3%Bottom tier
▸
Sentiment
34
2▼3Bottom tier
Fair Value
Current price$189
Analyst target · 1 analysts
$475
—
Range ⁦$300–$650⁩
vs
DCF (estimate)
$108
⁦-43%⁩
Sees it clearly overvalued
⁦7.9⁩% discount · ⁦2⁩% growth

Estimates — analyst targets and a simplified DCF, not investment advice.

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Analyst Consensus

This section combines price targets, revision history, analyst coverage changes, and an AI summary of what changed on the Street.

Price Target· 1 analysts setting price target
$475.00
⁦+148.1%⁩
Current Price $191.47·Median $475.00
Low
$300.00
High
$650.00
Current price
$191.47
Average target
$475.00
Street summary

WD-40 (WDFC) Analyst Forecast Analysis

Data shows complete stability in the projected price target for WDFC at $475 over the past thirty days, with the consensus forecast remaining unchanged. However, a sharp dispersion in analyst estimates is evident, with ranges spanning from a low of $300 to a high of $650, reflecting uncertainty regarding fair valuation despite the stable consensus.

As of 2026-07-17
Revisions momentum · 30d
⁦0.0%⁩
Average rating
★ 3.75
Buy
Analyst coverage
4
Buy conviction
75%
High
Target dispersion
183%
Wide
Analyst ratings over time4 analysts rating
3
1
Strong BuyBuyHoldSellStrong Sell
Rating trend — last 12 months3.67 → 3.75
Recent analyst moves
  • = Reiterate2026-07-10
    Jefferies
    Hold
  • = Reiterate2025-11-26
    D.A. Davidson
    —· $300.00
  • = Reiterate2024-10-21
    D.A. Davidson
    —· $322.00
Premium content
Key Financials

Ten ratios that matter, each compared against its sector median and average — so you can see whether a number is rich or cheap relative to peers in the same sector.

StockSector medianSector averagetypical sector range
MetricValuePosition within sectorVerdict
  • P/E (TTM)
    28.72x
    4.82x38.52x
    Near median
  • Forward P/E
    29.72x
    3.70x29.59x
    Expensive
  • EV / EBITDA
    20.29x
    2.59x20.75x
    Above average
  • FCF Yield
    3.1%
    -19.9%9.2%
    Strong
  • Revenue Growth YoY
    10.2%
    -21.2%91.5%
    Below average
  • EPS Growth YoY
    3.8%
    -260.1%198.3%
    Above average
  • Gross Margin
    55.8%
    7.3%58.9%
    Strong
  • ROIC
    24.2%
    -52.9%20.1%
    Exceptional
  • Net Debt / EBITDA
    0.43x
    0.21x3.70x
    Low debt
  • Dividend Yield
    2.1%
    0.2%5.6%
    Moderate
  • Payout Ratio
    59.5%
    4.7%147.8%
    Moderate
  • Altman Z-Score
    11.07
    -6.7612.04
    Strong
Financial Analysis
|

Stock Analysis

AI-generated
Based on 2026-07-09 data

Company Overview

WD-40 Company sells maintenance products across 176 countries and territories and 62 trade channels, with its revenue model driven primarily by WD-40 Multi-Use Product and its two premium delivery systems, Smart Straw and EZ-REACH, alongside the WD-40 Specialist range of specialized solutions. Maintenance products accounted for 97% of net sales in Q3 fiscal 2026, while the company continues to manage its homecare and cleaning brands in the Americas, which generate approximately $12 million in annual sales, as non-core brands managed for returns, with their revenue expected to decline gradually.

In Q3 fiscal 2026, revenue reached $195.1 million, up 24% year over year, while gross profit was $110.4 million, EDGAR net income was approximately $30.2 million, and earnings per share were $2.24. Gross margin reached 56.6%, up 40 basis points, while operating income rose 47% to $40.3 million; on a non-GAAP basis, net income was $31.5 million and diluted earnings per share were $2.33, compared with $1.54 a year earlier.

Q3 fiscal 2026 sales were distributed across the Americas at $101 million, up 29%; EMEA at $66.6 million, up 17%; and Asia-Pacific at $27.3 million, up 24%. Maintenance product sales reached $190 million, up 26% on a reported basis and 22% in constant currency, including $98.3 million in the Americas following 31% growth, confirming that growth and profitability depend heavily on expanding distribution of the core WD-40 brand and Specialist products.

What's Driving the Stock

  • WD-40 Multi-Use Product sales increased 13% from the beginning of fiscal 2026 through the end of Q3 to $398 million, driven by growth of 20% in the United States, 21% in China, and 27% in Iberia, against a total addressable market that management estimates at approximately $1.9 billion.
Earnings callEDGAR filings30-day newsInsider activity

Automated analysis for informational purposes only — not investment advice.

WD-40 Specialist sales increased 22% from the beginning of fiscal 2026 to $72.9 million and rose in Q3 by 22% in the Americas, 31% in EMEA, and 32% in Asia-Pacific. Management estimates the range's total addressable market at approximately $665 million, while the bio-based BIOLUBE product achieved a strong launch in France ahead of its planned global expansion within approximately 18 months of the July 9, 2026 call.
  • E-commerce sales increased 22% from the beginning of fiscal 2026, led by the United States and China, alongside expanded distribution through retail, industrial, and digital platform channels. In the United States, the company added a distribution point covering approximately 7,000 stores for the 2.75-ounce product and expects the distribution expansion to extend over two years.
  • The King of the Hill campaign in partnership with Disney Entertainment and The Home Depot generated strong incremental sales; approximately one month after its launch through the July 9, 2026 call, management estimated that approximately 75% of campaign sales were incremental rather than substitutions for existing sales, while targeting approximately 80 million U.S. consumers during July 2026.
  • For fiscal 2026, the company expects reported revenue of $675 million to $690 million, growth of 10% to 12%, non-GAAP operating income of $107 million to $113 million, and diluted earnings per share of $6.05 to $6.35. The outlook includes approximately $12 million in revenue from the reclassified homecare and cleaning brands and approximately $0.17 of earnings per share associated with them.
  • Buying & Selling Case

    ▲ Buying Case4 pts

    • +Q3 fiscal 2026 demonstrated clear operating leverage, as operating income growth of 47% exceeded revenue growth of 24%, the cost of doing business declined to 34% of sales from 38%, and adjusted EBITDA margin increased to 23% from 20%.
    • +The main growth products have substantial expansion potential according to management estimates: WD-40 Multi-Use Product sales in fiscal 2025 were approximately $478 million against an estimated total addressable market of $1.9 billion, while Specialist sales were approximately $82 million against an estimated total addressable market of $665 million.
    • +Smart Straw and EZ-REACH together represent approximately 50% of WD-40 Multi-Use Product sales after year-to-date fiscal 2026 growth of 19%, and the company targets annual growth above 10% for premium products; this mix supports brand loyalty and gross margin.
    • +On June 15, 2026, the board of directors authorized a new share repurchase program of up to $100 million with no expiration date, equivalent to approximately 3.4% of the stated market capitalization of $2.9 billion, with the timing and volume of execution remaining subject to market conditions.

    ▼ Selling Case6 pts

    • −WD-40 Company is highly dependent on maintenance products, which accounted for 97% of Q3 fiscal 2026 sales, while 90% of WD-40 Specialist sales come from only ten markets; therefore, any weakness in the core brand or these markets could have a significant impact on overall growth.
    • −Margins face pressure from higher base oil and specialty chemical costs associated with disruptions in the Middle East; some inputs increased 50% and others doubled, while their decline in June 2026 was slower and amounted to approximately 20% to 25%. The company reduced its fiscal 2026 gross margin outlook by 60 basis points due to higher-than-expected costs, in addition to a 40-basis-point impact from the reclassification of the cleaning brands, resulting in an expected range of 54% to 55.5%, with most pricing and cost-reduction benefits shifting to fiscal 2027.
    • −Q3 fiscal 2026 sales benefited from an estimated $3 million pull-forward of orders from Q4 due to concerns about product availability and advance purchases ahead of price increases in China, India, and certain European markets; therefore, the quarter's 24% growth does not fully reflect a recurring demand rate and also makes comparisons between the two quarters more difficult.
    • −The company was unable to sell the homecare and cleaning brands in the Americas as a package in the prevailing economic environment through July 9, 2026, so it discontinued actively marketing them and reclassified them as assets held for use. Management expects the approximately $12 million in annual revenue from these brands to decline gradually, while the company also recorded a $1.3 million catch-up amortization expense in Q3 fiscal 2026.
    • −The analyst consensus on WDFC is “Neutral” despite an average target of $475, while the wide target range of $300 to $650 indicates substantial divergence in growth and margin estimates; this increases valuation risk given the wide 52-week range of $175.38 to $298.90.
    • −

    Valuation

    The average analyst price target is $475, within a wide range of $300 to $650, while the high end of the 52-week range is $298.90; this means the average target is approximately 59% above that historical level, and even the lowest target is slightly higher. However, the “Neutral” consensus and the $350 spread between the highest and lowest targets reflect substantial uncertainty regarding the sustainability of the Q3 fiscal 2026 sales surge and the path of gross margin recovery during fiscal 2027.

    HoldAnalyst target: $475(+148.1%)

    Figures in the text are as of 2026-08-31; the live price is shown at the top of the page.

    FAQ

    What drove WDFC's growth in Q3 fiscal 2026?

    Revenue increased 24% to $195.1 million, with maintenance products growing 26% to $190 million. The Americas led performance with sales of $101 million and growth of 29%, while EMEA grew 17% to $66.6 million and Asia-Pacific grew 24% to $27.3 million. Drivers included expanded distribution of WD-40 Multi-Use Product, the Disney Entertainment and The Home Depot campaign, and e-commerce growth, but approximately $3 million of global demand shifted from Q4 to Q3.

    Did WD-40 Company's profitability improve in Q3 fiscal 2026?

    Gross profit reached $110.4 million, and gross margin increased 40 basis points to 56.6%. Operating income grew 47% to $40.3 million, compared with revenue growth of 24%, and adjusted EBITDA margin increased to 23% from 20%. EDGAR net income was approximately $30.2 million and earnings per share were $2.24, while non-GAAP earnings per share were $2.33.

    What is WD-40 Company's outlook for fiscal 2026?

    The company expects constant-currency revenue of $652 million to $667 million, representing growth of 6% to 9%, and reported revenue of $675 million to $690 million, representing growth of 10% to 12%. It expects non-GAAP operating income of $107 million to $113 million and diluted earnings per share of $6.05 to $6.35. It also targets gross margin of 54% to 55.5% and advertising and promotional spending equivalent to approximately 6% of sales.

    How important are WD-40 Specialist and BIOLUBE to WDFC's growth?

    WD-40 Specialist sales increased 22% from the beginning of fiscal 2026 to $72.9 million, against a total addressable market that management estimates at approximately $665 million. 90% of the range's sales come from only ten markets, creating substantial geographic expansion potential but also clear concentration. The company launched BIOLUBE in several European markets during Q3 fiscal 2026 and said on July 9, 2026 that the product had become one of the best-selling Specialist products in France, with a plan to expand it globally within approximately 18 months.

    What is the greatest risk to WDFC's margins after Q3 fiscal 2026?

    The most significant risk is the flow-through of higher base oil and specialty chemical costs into inventory and production costs. Management stated that some input prices increased 50% and others doubled, and that costs began to decline by 20% to 25% in June 2026 but at a slower pace than they had risen. The company implemented mid- to high-single-digit price increases in Europe and Asia-Pacific, but most of the benefits are expected in fiscal 2027, and additional measures may be required if the pressure persists.

    What did WD-40 Company decide regarding the homecare and cleaning brands?

    The company completed the sale of its homecare and cleaning brand portfolio in the United Kingdom in August 2025, but its attempt to sell the Americas brands as a package had not succeeded by the July 9, 2026 call. It therefore discontinued actively marketing those brands and reclassified them as assets held for use, while retaining their non-core designation and managing them for returns. These brands represent approximately $12 million in annual sales and less than 2% of global revenue, and management expects their revenue to decline gradually while contributing approximately $2.9 million to operating income in fiscal 2026.

    Net insider activity during the three months ending with the latest transaction on August 13, 2026 amounted to the sale of approximately 117,063 shares, with two sales and no purchases. This remains a weak standalone signal because insider sales may be prearranged, and the available information contains no evidence to the contrary.