| Factor | Score | Distribution | Value | Avg | Rank |
|---|---|---|---|---|---|
Valuation | 44 | — | 17.8x | Around median | |
Growth | 9 | -3.6% | 7.1% | Bottom tier | |
Quality | 29 | -12.8% | 4.5% | Bottom tier | |
Safety | 41 | — | 2.6x | Around median | |
Capital Return | 95 | — | 2.12% | Top tier | |
Momentum | 31 | 27.7% | 2.9% | Bottom tier | |
Sentiment | 92 | 8 | 3 | Top tier |
Estimates — analyst targets and a simplified DCF, not investment advice.
Ten ratios that matter, each compared against its sector median and average — so you can see whether a number is rich or cheap relative to peers in the same sector.
Under Armour designs, markets, and sells athletic performance apparel, footwear, and accessories, generating revenue through wholesale channels, direct-to-consumer sales from stores and e-commerce, and licensing. The company focuses on training, team sports, running, and sportswear, and is reducing its product count and directing investment toward specific platforms including HeatGear, Velociti, and StealthForm, with the aim of increasing full-price sales and reducing reliance on discounting.
In Q1 fiscal 2027, revenue declined 3% to $1.1 billion, gross profit was $593.8 million at a gross margin of 54.1%, while net income was $545 thousand and GAAP diluted earnings per share were at break-even. Operating income was $47 million, or $52 million excluding transformation and restructuring expenses, exceeding management's guidance range of $30–40 million.
The Q1 fiscal 2027 mix reflected sharp disparities across markets and channels: North America declined 9% and Asia-Pacific 7%, versus growth of 12% in Europe, the Middle East, and Africa and 8% in Latin America. Wholesale declined 2% and direct-to-consumer sales 6%, including a 12% drop in e-commerce and 3% in owned stores; apparel also declined 2%, footwear 8%, and accessories 4%. For fiscal 2026, the company generated revenue of $5.0 billion and gross profit of $2.3 billion, but recorded a net loss of $495.6 million and negative earnings per share of $1.16.
Automated analysis for informational purposes only — not investment advice.
Analyst consensus is Neutral, with an average price target of $5.50 and identical high and low targets of $5.50; this target is within the 52-week range of $3.95–7.9067 and approximately 30% below its high. No positive price-to-earnings multiple is available because of losses, as the fiscal 2026 loss was approximately $495.6 million and the trailing-twelve-month loss through fiscal 2027 remained at $492.5 million. Therefore, valuation hinges on the success of the shift toward full-price sales and achievement of the adjusted operating income outlook, weighed against the reduced revenue outlook and continued Neutral consensus.
Figures in the text are as of 2026-09-01; the live price is shown at the top of the page.
Management said on August 7, 2026 that shopper traffic had weakened since late May 2026, particularly in North America, China, and Southeast Asia. North America revenue declined 9% and Asia-Pacific revenue 7% in Q1 fiscal 2027, while e-commerce fell 12%. Therefore, the company revised its revenue outlook from a slight decline to a mid-single-digit decline, while declining to pursue demand through deeper discounts.
Adjusted operating income was $52 million in Q1 fiscal 2027, exceeding the guidance range of $30–40 million. The company also increased gross margin to 54.1% and revised its full-year adjusted selling, general, and administrative expense outlook to a low-single-digit decline. Based on cost control and reducing marketing spending toward the low end of the range of 10%–11% of revenue, management maintained its adjusted operating income outlook at $140–160 million.
Under Armour launched Bouncy Tee in May 2026 at a full retail price of $65, and management said it exceeded expectations and generated repeat purchases. The product uses NEOLAST fibers and combines performance attributes with a design that can be worn in and outside sports. However, total apparel revenue remained down 2% in Q1 fiscal 2027, so the product represents early evidence rather than a comprehensive category turnaround.
The company reduced its Fall/Winter 2026 assortment by 25% compared with two years earlier and is targeting an additional 25% reduction within 18 months of the August 7, 2026 call. Inventory was $1.1 billion at the end of Q1 fiscal 2027, down 3% year over year and at a rate similar to the revenue decline. Management explained that it will remove less productive products through the natural selling cycle, while purchasing larger quantities of new and successful products to maintain availability.
Management expects North America revenue to decline at a mid-single-digit rate, after falling 9% in Q1 fiscal 2027 because of weak wholesale orders, store traffic, and e-commerce. In Asia-Pacific, it expects a low-single-digit decline after a 7% first-quarter decrease, with weakness in China and Southeast Asia, stockouts of some sizes, and competition from licensee discounts. It also lowered its outlook for Europe, the Middle East, and Africa to a low-single-digit decline, despite 12% growth in the region in the first quarter, because of competition, promotions, and weakness among some consumers.
The available data provide a Buy signal, with one purchase transaction and no sale transactions recorded during the three months ended August 11, 2026. Recorded net activity totaled 100,180.85 during that period. These data represent a limited positive signal, but they do not negate the reduced revenue outlook or the net loss of $495.6 million in fiscal 2026.
