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Home
Stocks
Synchrony Financial
EL7 Factor Analysis
How we score this
Overall83
Excellent — top fifth of the marketSuper StockF 7/9Better than 83% of Market stocks, per EL7's model
FactorScoreDistributionValueAvgRank
▸
Valuation
95
7.7x▲17.6xTop tier
▸
Growth
26
0.1%▼7.1%Bottom tier
▸
Quality
93
——Top tier
▸
Safety
21
——Bottom tier
▸
Capital Return
63
1.60%▼2.15%Around median
▸
Momentum
64
5.9%▲2.3%Around median
▸
Sentiment
67
17▲3Top tier
SYF

SYF Synchrony Financial

Synchrony Financial · NYSE
Market Closed
75.00
▼ ⁦-0.05%⁩ (-0.04)
Market Cap$24.4B
Beta1.31
52w Low52w High
63.0888.77
Last Week
⁦-1.30%⁩
Last Month
⁦-6.92%⁩
Last 3 Months
⁦+1.20%⁩
Last Year
⁦+0.63%⁩
Fair Value
Current price$75
Analyst target · 7 analysts
$88
⁦+17%⁩
See it undervalued
Range ⁦$80–$104⁩
vs
DCF (estimate)
$345
⁦+360%⁩
Sees it clearly undervalued
⁦10.2⁩% discount · ⁦0⁩% growth
Bottom lineThe two methods broadly agree — estimate range ⁦$88–$345⁩.

Estimates — analyst targets and a simplified DCF, not investment advice.

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Analyst Consensus

This section combines price targets, revision history, analyst coverage changes, and an AI summary of what changed on the Street.

Price Target· 7 analysts setting price target
$88.30
⁦+17.7%⁩
Current Price $75.00·Median $87.50
Low
$80.00
High
$104.00
Current price
$75.00
Average target
$88.30
Street summary

Synchrony Financial (SYF) Price Target Analysis

Bullish tilt

Synchrony Financial stock saw its average price target stabilize at $88.3 over the past week, following a slight increase of 0.85% over the last thirty days. The stock is currently trading at $76.62, a level even lower than the lowest price target set by analysts ($80), indicating a collective conviction of a positive price gap. This optimism is reinforced by reports from major institutions such as Wolfe Research and UBS, which maintained their positive and neutral ratings without downgrades during August 2026.

As of 2026-09-01
Revisions momentum · 30d
⁦+0.2%⁩
Average rating
★ 3.75
Buy
Analyst coverage
24
Buy conviction
63%
Mixed
Rating activity · 30d
0↑ · 0↓
Target dispersion
32%
Wide
Analyst ratings over time24 analysts rating
3
12
9
Strong BuyBuyHoldSellStrong Sell
Rating trend — last 12 months3.74 → 3.75
Recent analyst moves
  • = Reiterate2026-08-25
    Wolfe Research
    Outperform
  • = Reiterate2026-08-03
    UBS
    Neutral
  • = Reiterate2026-07-22
    Deutsche Bank
    Buy
Premium content
Key Financials

Ten ratios that matter, each compared against its sector median and average — so you can see whether a number is rich or cheap relative to peers in the same sector.

StockSector medianSector averagetypical sector range
MetricValuePosition within sectorVerdict
  • P/E (TTM)
    7.66x
    3.11x24.86x
    Very cheap
  • Forward P/E
    7.56x
    2.72x21.78x
    Cheap
  • EV / EBITDA
    5.10x
    3.03x24.25x
    Very cheap
  • FCF Yield
    39.7%
    -17.7%19.3%
    Exceptional
  • Revenue Growth YoY
    0.1%
    -36.8%103.3%
    Below average
  • EPS Growth YoY
    18.5%
    -99.6%194.1%
    Near median
  • Gross Margin
    42.8%
    23.3%98.3%
    Below average
  • ROIC
    10.6%
    -36.5%24.6%
    Strong
  • Net Debt / EBITDA
    —
    —
  • Dividend Yield
    1.6%
    0.6%9.1%
    Low
  • Payout Ratio
    11.9%
    9.8%98.0%
    Low
  • Altman Z-Score
    —
    —
Financial Analysis
|

Stock Analysis

AI-generated
Based on 2026-07-21 data

Company Overview

Synchrony Financial is a consumer finance company that derives its income primarily from interest and fees on loans and cards, and operates through five sales platforms: Diversified Value, Digital, Home & Auto, Lifestyle, and Health & Wellness. Its ecosystem includes private-label cards, co-branded cards, revolving and installment financing solutions, as well as CareCredit; co-branded cards, including consumer and business cards, accounted for 52% of purchase volume in Q2 fiscal 2026. The company relies on retail and service partnerships and added or renewed more than 15 partnerships during that quarter, including Suzuki Motor, AmeriVet, and Roto-Rooter.

In Q2 fiscal 2026, Synchrony reported revenue of $5.7 billion and net income of $885 million, equivalent to $2.59 per diluted share, compared with net income of $967 million and earnings of $2.50 per share in Q2 fiscal 2025. Return on average assets was 2.9%, and return on tangible equity was 25.2%, while net interest income increased 2% to $4.6 billion and net interest margin reached 15.08%, up 30 basis points year over year and down 42 basis points sequentially. The efficiency ratio was 35.8%, approximately 170 basis points higher than the prior year, with other expenses rising 7% to $1.3 billion.

Purchase volume in Q2 fiscal 2026 reached a record of nearly $50 billion, growing 8%, while period-end loan receivables increased 2% to $102 billion. Diversified Value led growth with a 12% increase, followed by Digital at 9%, then Home & Auto and Lifestyle at 6% each, and Health & Wellness at 2%. Co-branded card purchase volume increased 23%, showing that spending growth was concentrated in the most frequently used products across partners and new programs.

What's Driving the Stock

  • Synchrony raised its diluted earnings-per-share outlook for fiscal 2026 to a range of $9.25–$9.50 after delivering $2.59 in Q2 fiscal 2026, with net interest income expected to grow and year-end loan receivables expected to increase at a mid-single-digit rate.
  • Purchase volume grew 8% to nearly $50 billion in Q2 fiscal 2026, supported by 12% growth in Diversified Value and 23% growth in co-branded card purchases, while new accounts exceeded 5.1 million during the quarter and approached 9.5–10 million in the first half of fiscal 2026.
  • Management described the Walmart program through the OnePay app as the fastest-growing in Synchrony's history across several metrics, said that more than half of its accounts belong to Walmart+ members, and expects it to become one of the company's five largest programs; the acquisition of the MyLowe's Pro Rewards American Express Card portfolio was also completed in April 2026.
  • Synchrony announced a partnership with OpenAI on August 17, 2026, to enable purchases within ChatGPT using its co-branded cards at brands including Amazon, Walmart, and Lowe's, then clarified on August 22 and 23, 2026, that the collaboration extends to underwriting, credit risk management, product development, and payment experiences.
  • CareCredit was integrated into the Stripe platform in the United States, according to an August 13, 2026 announcement, enabling point-of-sale health and wellness financing for more than 12 million cardholders and adding a digital channel for reaching healthcare providers.
  • Synchrony returned $950 million to shareholders in Q2 fiscal 2026, including $850 million in share repurchases and $100 million in dividends, with $5.7 billion remaining under the repurchase authorization; the quarterly dividend declared in August 2026 was also increased to $0.34 per share.

Buying & Selling Case

▲ Buying Case4 pts

  • +Synchrony combines growth in usage with high earnings quality; purchase volume reached approximately $50 billion in Q2 fiscal 2026, with a 2.9% return on average assets and a 25.2% return on tangible equity.
  • +The expanding program base supports organic growth, as the company added or renewed more than 15 partners in Q2 fiscal 2026, while the Walmart OnePay and MyLowe's Pro Rewards programs and the integration of CareCredit with Stripe provide new channels for acquiring accounts and increasing usage.
  • +Annual credit metrics improved in Q2 fiscal 2026; the net charge-off rate declined 27 basis points to 5.43%, and the allowance for credit losses as a percentage of loans decreased to 10.09% from 10.59% a year earlier.
  • +Capital provides room for growth and cash returns; the common equity tier 1 capital ratio was 13.2% at the end of Q2 fiscal 2026, with 83% of funding in the form of deposits and $950 million returned to shareholders during the quarter.

▼ Selling Case7 pts

  • −

Valuation

The analyst consensus is "Buy," with an average price target of $88.3, within a range of $80 to $104; the average is very close to the 52-week high of $88.77, while the highest target exceeds that high by approximately 17%. The wide gap between the $80 and $104 targets indicates differing analyst assessments of the impact of loan growth and margin improvement versus credit and late-fee risks, and the data does not include a valid earnings multiple to provide another valuation anchor.

BuyAnalyst target: $88.3(+17.7%)

Figures in the text are as of 2026-08-28; the live price is shown at the top of the page.

FAQ

What were SYF's key results in Q2 fiscal 2026?

Synchrony reported revenue of $5.7 billion and net income of $885 million in Q2 fiscal 2026. Diluted earnings per share were $2.59, return on average assets was 2.9%, and return on tangible equity was 25.2%. Net interest income was $4.6 billion, and net interest margin was 15.08%. Purchase volume also reached a record of nearly $50 billion, up 8% year over year.

What is Synchrony's outlook for fiscal 2026?

Management raised its diluted earnings-per-share outlook for fiscal 2026 to $9.25–$9.50. It expects mid-single-digit growth in year-end loan receivables, with net interest income growth driven by higher average loans and a lower cost of funding liabilities. It also expects the net charge-off rate to remain below 5.5% and revenue-sharing payments to remain within a range of 4%–4.5% of average loans. Management said on July 21, 2026, that the 15.08% net interest margin should increase sequentially during the second half of fiscal 2026, assuming interest rates remain unchanged.

How could Synchrony's partnership with OpenAI affect the company's business?

Synchrony announced on August 17, 2026, that the partnership will enable purchases directly within ChatGPT using its co-branded cards at brands including Amazon, Walmart, and Lowe's. Disclosures on August 22 and 23, 2026, clarified that the collaboration also includes underwriting, credit risk management, product development, and payment experiences. AI tools were already being used by 90% of exempt employees, according to the July 21, 2026 call, with use cases in technology, contact centers, collections, fraud, and credit. Management said token costs were not material to results as of that date and that the FinOps team monitors licensing and consumption costs.

Earnings callEDGAR filings30-day newsInsider activity

Automated analysis for informational purposes only — not investment advice.

Synchrony's business model remains exposed to the credit cycle; the provision for credit losses was $1.2 billion in Q2 fiscal 2026, and the net charge-off rate was 5.43%. Management expects the rate not to exceed 5.5% for fiscal 2026, with provisions related to loan growth increasing in the second half.
  • −The customer payment rate increased to 17% in Q2 fiscal 2026, approximately 70 basis points higher year over year and 170 basis points above the pre-pandemic second-quarter average, limiting the conversion of 8% purchase growth into loan receivables growth of only 2%. Management expects the payment rate to remain elevated during the second half of fiscal 2026.
  • −Net interest margin declined 42 basis points sequentially to 15.08% in Q2 fiscal 2026, affected by lower late fees, loan yields, and the mix of interest-earning assets. Although management expects it to improve sequentially in the second half, lower late-fee incidence and accelerating new account growth will continue to offset part of the impact of loan growth and lower funding costs.
  • −Other expenses increased 7% to $1.3 billion, and the efficiency ratio rose 170 basis points year over year to 35.8% in Q2 fiscal 2026 due to operational losses and technology investments. The company expects expenses in the second half of fiscal 2026 to approximate first-half levels, with continued technology spending and expenses related to higher transaction volume.
  • −The company faces regulatory exposure related to late fees and credit pricing; on the July 21, 2026 call, management said that no formal action had been drafted, but warned that imposing price caps on fees or interest rates could prompt the industry to restrict credit and close accounts.
  • −Synchrony faces increasing competition from AI-powered payment and financing platforms while investing in OpenAI, Pay Later, and its PRISM underwriting platform. If these investments do not translate into more accurate underwriting, a better payment experience, or higher productivity, they could increase costs without delivering the targeted operating return.
  • −Insider activity during the three months ending with the latest transaction on August 3, 2026, recorded three sales and no purchases, with a negative net value of $410,807.63. This remains a weak standalone signal because insider sales may have been prearranged, and the context did not specify otherwise.
  • Why is the Walmart OnePay program important to SYF stock?

    Management said on the July 21, 2026 call that Walmart OnePay is Synchrony's fastest-growing program in its history across several metrics. The program operates entirely through the OnePay app and has a stronger loyalty proposition than Walmart's previous relationship with the company. More than half of the program's accounts belong to Walmart+ members, whom management described as highly engaged with the brand. Management expects the program to become one of Synchrony's five largest programs.

    What is the state of Synchrony's credit quality and liquidity?

    The net charge-off rate was 5.43% in Q2 fiscal 2026, down from 5.70% a year earlier, while the allowance for credit losses declined to 10.09% of loans from 10.59% a year earlier. Nevertheless, the provision for credit losses on the income statement was $1.2 billion, and management expects provisions related to loan growth to increase during the second half of fiscal 2026. Direct deposits increased $2.9 billion year over year, while brokered deposits declined $2.4 billion, and deposits accounted for 83% of total funding. Liquid assets were $19.8 billion, or 16.2% of total assets, at the end of the quarter.

    What are the main margin and expense risks for SYF?

    Net interest margin declined 42 basis points sequentially to 15.08% in Q2 fiscal 2026, primarily due to lower late fees and lower interest and fee yields. Other expenses increased 7% to $1.3 billion due to operational losses and technology investments, raising the efficiency ratio to 35.8%. Management expects expenses in the second half of fiscal 2026 to be close to first-half levels, with continued technology investment and volume-related expenses. Any potential regulation of late fees or interest rates also remains a risk, although management said on July 21, 2026, that no formal action had been drafted.