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Sportradar Group AG
SRAD

SRAD Sportradar Group AG

Sportradar Group AG · NASDAQ
Market Open
12.12
▼ ⁦-1.94%⁩ (-0.24)
Market Cap$3.6B
Beta1.61
52w Low52w High
11.5531.65
Last Week
⁦-6.12%⁩
Last Month
⁦-7.69%⁩
Last 3 Months
⁦-14.83%⁩
Last Year
⁦-60.29%⁩
EL7 Factor Analysis
How we score this
Overall50
Balanced — near the middle of the marketFalling StarF 5/8Better than 50% of Market stocks, per EL7's model
FactorScoreDistributionValueAvgRank
▸
Valuation
39
184.6x▼17.6xBottom tier
▸
Growth
81
17.0%▲7.1%Top tier
▸
Quality
83
12.6%▲4.5%Top tier
▸
Safety
63
—2.6xAround median
▸
Capital Return
44
—2.15%Around median
▸
Momentum
4
-57.0%▼2.3%Bottom tier
▸
Sentiment
67
12▲3Top tier
Fair Value
Current price$12
Analyst target · 6 analysts
$17
⁦+40%⁩
See it clearly undervalued
Range ⁦$14–$26⁩
vs
DCF (estimate)
$16
⁦+29%⁩
Sees it clearly undervalued
⁦11.5⁩% discount · ⁦9⁩% growth
Bottom lineThe two methods broadly agree — estimate range ⁦$16–$17⁩.

Estimates — analyst targets and a simplified DCF, not investment advice.

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Recommended
Annual plan
$17/mo
Monthly plan
$29/mo

Analyst Consensus

This section combines price targets, revision history, analyst coverage changes, and an AI summary of what changed on the Street.

Price Target· 6 analysts setting price target
$18.30
⁦+51.0%⁩
Current Price $12.12·Median $17.00
Low
$14.00
High
$26.00
Current price
$12.12
Average target
$18.30
Street summary

Stable Targets with Limited Divergence in Valuations

The consensus price target has not changed over the last 7 days, remaining at 18.3 with six analysts. Over 30 days, the consensus edged down from 18.35 to 18.3, a decrease of 0.27%, with no change in the number of analysts. Current targets range from 14 to 26, with a median of 17, versus a current price of 12.83, reflecting clear divergence among estimates without a recent collective adjustment.

As of 2026-09-09
Revisions momentum · 30d
⁦-0.3%⁩
Average rating
★ 3.77
Buy
Analyst coverage
22
Buy conviction
68%
High
Rating activity · 30d
0↑ · 0↓
Target dispersion
99%
Wide
Analyst ratings over time22 analysts rating
2
13
7
Strong BuyBuyHoldSellStrong Sell
Rating trend — last 12 months3.95 → 3.77
Recent analyst moves
  • = Reiterate2026-09-08
    Citigroup
    Market Outperform
  • = Reiterate2026-09-02
    Wolfe Research
    Outperform
  • = Reiterate2026-08-28
    Benchmark
    Buy
Premium content
Key Financials

Ten ratios that matter, each compared against its sector median and average — so you can see whether a number is rich or cheap relative to peers in the same sector.

StockSector medianSector averagetypical sector range
MetricValuePosition within sectorVerdict
  • P/E (TTM)
    184.61x
    7.02x56.18x
    Very expensive
  • Forward P/E
    —
    —
  • EV / EBITDA
    19.78x
    4.43x35.48x
    Cheap
  • FCF Yield
    7.9%
    -54.9%10.7%
    Strong
  • Revenue Growth YoY
    17.0%
    -18.1%67.2%
    Near median
  • EPS Growth YoY
    -90.1%
    -155.6%189.9%
    Below average
  • Gross Margin
    62.8%
    13.2%79.5%
    Strong
  • ROIC
    12.6%
    -63.6%26.8%
    Strong
  • Net Debt / EBITDA
    —
    —
  • Dividend Yield
    —
    —
  • Payout Ratio
    —
    —
  • Altman Z-Score
    —
    —
Financial Analysis
|

Stock Analysis

AI-generated
Based on 2026-08-03 data

Company Overview

Sportradar Group AG operates as a technology provider positioned between the sports industry and the betting, media, and prediction markets sectors. It generates revenue from data, odds, live streaming, fan engagement tools, integrity and marketing services, as well as Managed Trading Services, which managed wagers worth approximately $56 billion during the twelve months ended Q2 FY2026, an increase of 26%. Its rights and content portfolio includes partnerships associated with competitions such as the NBA, NHL, Wimbledon, Roland-Garros, MLS, UFC, and ATP, while its contract model is split approximately between two-thirds fixed fees and one-third variable fees.

In Q2 FY2026, revenue increased 19% to €378 million, or 21% on a constant-currency basis, and adjusted EBITDA reached €76 million, up 19%, with a 20% margin. Betting Technology and Solutions generated revenue of €314 million, representing approximately 83% of total revenue, with growth of 21% driven by a 27% increase in betting and gaming content revenue, while Sports Content, Technology & Services generated approximately €64 million, or nearly 17% of the total, with growth of 9%. Geographically, Rest of World revenue increased 20%, while United States revenue rose 16% on a reported basis and approximately 22% on a constant-currency basis.

Despite operating growth, the company recorded a net loss of €4 million in Q2 FY2026, compared with a profit of €49 million in the corresponding period, affected by unrealized foreign-exchange losses of €9 million and restructuring costs of €11 million. By contrast, free cash flow reached €103 million in the first half of FY2026, up 23%, and the adjusted earnings-to-free-cash-flow conversion ratio improved to 73% from 68%. EDGAR data for FY2025 shows revenue of $1.3 billion, gross profit of $1.1 billion, and net income of $100.3 million, compared with revenue of $1.1 billion and net income of $33.6 million in FY2024.

What's Driving the Stock

  • Sportradar lowered its FY2026 outlook to constant-currency revenue growth of between 19% and 21%, equivalent to €1.518–1.533 billion based on exchange rates used on August 3, 2026, and adjusted EBITDA growth of between 24% and 27%, equivalent to €360–368 million; the announcement was followed by a stock decline of approximately 17%.
Earnings callEDGAR filings30-day newsInsider activity

Automated analysis for informational purposes only — not investment advice.

  • The company continues to generate incremental revenue from IMG ARENA rights, and said on August 3, 2026 that it was on track to exceed its previously announced revenue synergy target of 25%, while betting and gaming content revenue increased 27% in Q2 FY2026.
  • On August 27, 2026, Sportradar expanded its partnership with Polymarket to cover more than 20 leagues and competitions and provide official data, live streaming, and integrity services for approximately 300,000 matches annually, including the Bundesliga, Euroleague, and Grand Slam tennis tournaments.
  • The Kalshi and Polymarket agreements open a new revenue channel from data, odds, marketing, engagement tools, and integrity services; management estimated on August 3, 2026 that prediction markets would contribute tens of millions during FY2026, with fixed- and variable-fee components in the contracts.
  • Playradar expands the company’s activities into gaming through an experience that combines sports streaming, gaming, and real-time predictions, leveraging ePlayer’s presence across approximately 400 betting brands and sites and hundreds of millions of impressions. The business obtained regulatory certifications in several markets across South America, Europe, and Canada, but management described it on August 3, 2026 as still being at an early stage of its lifecycle.
  • Sportradar repurchased shares worth approximately $140 million during Q2 FY2026, bringing total purchases since the launch of the $1 billion program to $422 million and 26 million shares through late July 2026. It also ended the quarter with liquidity of €251 million and no outstanding debt, after extending a €250 million credit facility to 2031.
  • Buying & Selling Case

    ▲ Buying Case5 pts

    • +Q2 FY2026 revenue growth of 19%, and the 27% increase in betting and gaming content, provide evidence of successful sales of IMG ARENA content and streaming and data products to the global customer base.
    • +The company combines a balance sheet with no outstanding debt, free cash flow of €103 million in the first half of FY2026, and a cash conversion ratio of 73%, supporting product investment and share repurchases without apparent borrowing pressure in the quarterly data.
    • +Kalshi and Polymarket expand the addressable market to exchanges, market makers, and brokers, with contracts combining fixed and variable fees and expected revenue in the tens of millions during FY2026, in addition to the Polymarket expansion covering approximately 300,000 matches annually.
    • +Wimbledon rights, a portfolio covering three Grand Slam tennis tournaments, 4Sight Streaming products, and the premium PGA service provide a foundation for selling data, streaming, micro-markets, and in-play betting products across a broad customer base.
    • +FY2025 net income increased to $100.3 million from $33.6 million in FY2024, alongside revenue growth from $1.1 billion to $1.3 billion, demonstrating a tangible year-over-year improvement in profitability reported in EDGAR.

    ▼ Selling Case6 pts

    • −The slowdown in the traditional United States sports-betting market, amid the absence of major new state launches, prompted the company to lower its FY2026 outlook; the updated outlook does not assume significant market acceleration in the second half, but only a modest improvement.
    • −The closing of prediction-market contracts and the recovery in advertising activity were delayed relative to the schedule assumed by the company, and the advertising improvement did not offset the first-quarter weakness; consequently, the contribution from Kalshi and the NBA-related agreement became an important part of the Q4 FY2026 outlook, and management said that failure to complete this portion would affect guidance.
    • −The long-term sports-rights portfolio creates reverse operating leverage when revenue is weak; rights expenses increased 30% to €138 million in Q2 FY2026, and the company indicated that the adjusted EBIT margin would decline year over year in Q3 due to the seasonality of IMG content.
    • −The quarterly result shifted from a profit of €49 million to a loss of €4 million in Q2 FY2026, with unrealized foreign-exchange losses of €9 million and restructuring costs of €11 million; purchased services also increased 20% to €52 million, while other operating expenses rose 42% to €35 million.
    • −Taxes and regulation place a burden on the company’s customers and growth; management noted on August 3, 2026 tax increases in the United Kingdom and Brazil, while United States prediction-market revenue remains exposed to lawsuits and regulatory objections at the state level, and the company can provide its services only in jurisdictions where customers are permitted to operate.
    • −The $14–26 target range reflects wide variation in analysts’ estimates, while the average target of $18.04 is approximately 43% below the 52-week range high of $31.65. No current P/E ratio is available to provide a traditional earnings anchor, while the stock’s decline of approximately 17% following the August 3, 2026 results shows that the market repriced it because of the lowered outlook and concerns about United States growth and profitability.

    Valuation

    The analyst consensus is “Buy,” with an average price target of $18.04 and a wide range between $14 and $26; the average is approximately 43% below the 52-week range high of $31.65, while even the highest target is approximately 18% below that high. No current P/E ratio is available, so the valuation assessment rests on the target range and operating results; the sharp repricing on August 3, 2026 was associated with the lowered outlook and the slowdown in the United States market, despite quarterly revenue growth of 19% and improved free cash flow in the first half.

    BuyAnalyst target: $18.04(+48.8%)

    Figures in the text are as of 2026-08-31; the live price is shown at the top of the page.

    FAQ

    What is driving Sportradar’s revenue growth in Q2 FY2026?

    Revenue increased 19% to €378 million, and growth would have been 21% on a constant-currency basis. Betting Technology and Solutions generated approximately €314 million, up 21%, driven by a 27% increase in betting and gaming content revenue through sales of IMG ARENA content and streaming and data products. Sports Content, Technology & Services also recorded revenue of €64 million, up 9%, supported by media and marketing services and customer-acquisition spending.

    Why did Sportradar lower its FY2026 outlook?

    Management attributed the reduction on August 3, 2026 to continued weakness in the traditional United States sports-betting market, delays in completing prediction-market contracts, and the advertising recovery failing to offset the weakness recorded in the first quarter. The outlook now indicates constant-currency revenue growth of between 19% and 21% and reported revenue of between €1.518 and €1.533 billion based on the exchange rates used when it was issued. The company expects adjusted EBITDA of between €360 and €368 million, with constant-currency growth of between 24% and 27%.

    How important are the Kalshi and Polymarket partnerships for SRAD stock?

    Sportradar signed a multi-year agreement with Kalshi to provide real-time sports data, content, engagement and marketing tools, and integrity services across competitions including MLB, ATP, NHL, MLS, and UFC. On August 27, 2026, the Polymarket partnership expanded to include more than 20 leagues and competitions and approximately 300,000 matches annually, in addition to an ATP-related agreement that includes exclusive streaming in the United States. Management estimated FY2026 prediction-market revenue in the tens of millions, but explained that the timing of contract completions delayed part of the expected contribution.

    Has Sportradar achieved cash profitability despite the quarterly loss?

    The company recorded a net loss of €4 million in Q2 FY2026, compared with a profit of €49 million a year earlier, due to unrealized foreign-exchange losses of €9 million and restructuring costs of €11 million. Nevertheless, free cash flow reached €103 million in the first half of FY2026, up 23%, and the adjusted earnings-to-free-cash-flow conversion ratio reached 73%. The company also ended the quarter with liquidity of €251 million and no outstanding debt, despite accelerating share repurchases.

    What is the Playradar opportunity, and what risks are associated with it?

    Playradar aims to connect live sports streaming with gaming and real-time predictions, leveraging ePlayer’s presence across approximately 400 betting brands and sites and hundreds of millions of impressions. The business obtained regulatory certifications in several jurisdictions across South America, Europe, and Canada, and its concept includes a 24-hour streaming channel and historical ATP-related content. However, management said on August 3, 2026 that the product remains at an early stage of its lifecycle and needs time for distribution, so the available data does not yet provide numerical evidence of its contribution to revenue or earnings.

    What do Sportradar’s content-rights and margin risks look like?

    Sports-rights expenses increased 30% to €138 million in Q2 FY2026, mainly due to the addition of IMG content and the seasonality of tennis, golf, and soccer. The company confirms that major rights deals are long term and that all tier-one rights generate positive margins, but the fixed nature of these costs may pressure margins when revenue is weaker than expected. Therefore, management forecast on August 3, 2026 that the adjusted EBIT margin would decline year over year in Q3, despite expecting revenue and adjusted EBITDA growth to accelerate during the second half.