EL7.AI
Strategy BuilderCOT DataAdvanced NewsResearchNewEarnings CalendarEconomic Calendar
We use cookiesPrivacy Policy
EL7.AIEL7.AI

AI Financial Intelligence
Professional analysis of central bank decisions

© 2026 EL7.AI. All rights reserved.

Markets

  • News
  • Forex
  • Stocks
  • Crypto
  • Gold
  • Commodities
  • Indices
  • ETFs

Analysis

  • Fed
  • ECB
  • BLS
  • COT
  • Economic Calendar

Learn

  • Service Guide
  • Oil

Company

  • About
  • Contact
  • Data Methodology
  • AI Disclosure
  • Pricing
  • Enterprise
  • Terms
  • Privacy
  • Security
  • WhatsApp
Status data is currently unavailable

The information provided on EL7.AI is for educational and informational purposes only and does not constitute financial advice.

Home
Stocks
Sony Group Corporation
EL7 Factor Analysis
How we score this
Overall52
Balanced — near the middle of the marketContrarianF 5/8Better than 52% of Market stocks, per EL7's model
FactorScoreDistributionValueAvgRank
▸
Valuation
85
—17.8xTop tier
▸
Growth
37
3.3%▼7.1%Bottom tier
▸
Quality
50
13.4%▲4.5%Around median
▸
Safety
82
—2.6xTop tier
▸
Capital Return
4
—2.12%Bottom tier
▸
Momentum
49
-16.9%▼2.9%Around median
▸
Sentiment
34
33Bottom tier
SONY

SONY Sony Group Corporation

Sony Group Corporation · NYSE
Market Closed
23.90
▲ ⁦+1.62%⁩ (+0.38)
Market Cap$138.1B
Beta0.74
52w Low52w High
19.3230.34
Last Week
⁦-3.04%⁩
Last Month
⁦+1.23%⁩
Last 3 Months
⁦+15.13%⁩
Last Year
⁦-16.75%⁩
Fair Value
Current price$24
Analyst target · 6 analysts
$22
⁦-10%⁩
See it slightly overvalued
Range ⁦$20–$30⁩
vs
DCF (estimate)
$30
⁦+24%⁩
Sees it clearly undervalued
⁦7.9⁩% discount · ⁦0⁩% growth
Bottom lineThe two methods disagree — estimate range ⁦$22–$30⁩.

Estimates — analyst targets and a simplified DCF, not investment advice.

Compare in the screener
Premium content

Get Your Premium Account Now

  • Stock Deep Analysis
  • The Advanced News Platform
Recommended
Annual plan
$17/mo
Monthly plan
$29/mo

Analyst Consensus

This section combines price targets, revision history, analyst coverage changes, and an AI summary of what changed on the Street.

Price Target· 6 analysts setting price target
$24.00
⁦+0.4%⁩
Current Price $23.90·Median $21.60
Low
$20.40
High
$30.00
Current price
$23.90
Average target
$24.00
Street summary

Cautious stability in SONY price targets

SONY stock shows stability in the average price target at $24 over the past 30 days, representing a slight premium over the current price of $23.43. However, the notable divergence between the high ($30) and the low ($20.4) indicates a split in outlook, especially since the median price ($21.6) is currently below the market price, reflecting reservations among some analysts regarding the current valuation.

As of 2026-08-18
Revisions momentum · 30d
⁦0.0%⁩
Average rating
★ 4.00
Buy
Analyst coverage
4
Buy conviction
75%
High
Target dispersion
40%
Wide
Analyst ratings over time4 analysts rating
1
2
1
Strong BuyBuyHoldSellStrong Sell
Rating trend — last 12 months3.80 → 4.00
Recent analyst moves
  • = Reiterate2026-08-11
    Raymond James
    Strong Buy
  • ⬇ Downgrade2026-08-04
    Deutsche Bank
    Hold
  • = Reiterate2026-08-03
    Benchmark
    Buy
Premium content
Key Financials

Ten ratios that matter, each compared against its sector median and average — so you can see whether a number is rich or cheap relative to peers in the same sector.

StockSector medianSector averagetypical sector range
MetricValuePosition within sectorVerdict
  • P/E (TTM)
    —
    —
  • Forward P/E
    —
    —
  • EV / EBITDA
    7.82x
    4.52x36.15x
    Very cheap
  • FCF Yield
    7.3%
    -54.8%10.8%
    Strong
  • Revenue Growth YoY
    3.3%
    -18.1%66.5%
    Below average
  • EPS Growth YoY
    -120.5%
    -155.3%193.7%
    Weak
  • Gross Margin
    31.8%
    12.9%79.5%
    Below average
  • ROIC
    13.4%
    -63.6%26.5%
    Strong
  • Net Debt / EBITDA
    —
    —
  • Dividend Yield
    —
    —
  • Payout Ratio
    —
    —
  • Altman Z-Score
    —
    —
Financial Analysis
|

Stock Analysis

AI-generated
Based on 2026-05-08 data

Company Overview

Sony Group Corporation operates through an interconnected ecosystem spanning games and network services, music, films, anime, electronics, and image sensors. Revenue drivers include the PlayStation platform, software sales, and network services; music recording and publishing; film and television production and Crunchyroll; imaging products and electronics; and smartphone sensors. Management stated in its May 8, 2026 presentation that entertainment, intellectual property, and creative technologies had come to represent 67% of consolidated sales.

In the presentation classified as Q4 FY2026 dated May 8, 2026, Sony reported FY2025 results for continuing operations: sales rose 4% to ¥12.796 trillion, operating income increased 13% to a record ¥1.4475 trillion, equivalent to an operating margin of approximately 11.3%, while net income declined 3% to ¥1.039 trillion. EDGAR data for FY2025 show revenue of 12,957.1 billion, gross profit of 4,452.3 billion, and net income of 1,159.9 billion, implying a gross margin of approximately 34.4% and a net income margin of approximately 9.0% based on the units presented in the source.

The segment mix drove FY2025 performance: Games & Network Services recorded sales of ¥4.6857 trillion and operating income of ¥463.3 billion, Music generated sales of ¥2.1201 trillion and operating income of ¥447 billion, while Imaging & Sensing Solutions sales reached ¥2.0515 trillion with record operating income of ¥357.3 billion. In contrast, Pictures operating income declined 11% to ¥104.9 billion following impairment losses and closure costs, while Entertainment, Technology & Services sales fell 6% to ¥2.265 trillion and operating income declined 17% to ¥158.6 billion.

What's Driving the Stock

  • On August 11, 2026, Sony raised its FY2026 sales forecast by 2% to ¥12.5 trillion and increased its operating income forecast by 8% to ¥1.72 trillion; this represents an upward revision from the May 8, 2026 forecast of ¥12.3 trillion in sales and ¥1.6 trillion in operating income.
  • FY2026 first-quarter operating profit rose 40% and exceeded analysts' estimates, supported by games and image sensors. The PlayStation Network also recorded approximately 125 million monthly active users in June 2026, supporting software and digital services revenue on a PS5 installed base that exceeded 93 million units by the end of March 2026.
  • Sony expects the contribution from first-party games in FY2026 to exceed its FY2025 level, benefiting from SAROS, which was released in April 2026, and Marvel's Wolverine, scheduled for September 2026. At the same time, the company is improving Marathon through additional content and expanding its user base after it scored 82 on Metacritic and received more than 90% positive Steam reviews.
  • Sony and TSMC signed a non-binding memorandum of understanding on May 8, 2026 to develop and manufacture next-generation image sensors, and reports on August 11, 2026 subsequently indicated a planned $4.69 billion joint venture with a contribution from Sony of approximately ¥465 billion while retaining control. The partnership aims to reduce capital expenditure intensity, lower invested capital, improve cash flows, and expand capacity toward physical AI applications such as automobiles and robotics.
  • The content businesses provide multiple growth drivers: Crunchyroll's paid subscribers exceeded 21 million, with a library of more than 50,000 episodes, while dollar-denominated streaming revenue in FY2025 grew 9% for recorded music and 14% for music publishing. Sony also announced a ¥500 billion share repurchase for FY2026 and raised its annual dividend by ¥10 to ¥35.

Buying & Selling Case

▲ Buying Case4 pts

  • +Record profits in Games, Music, and Imaging & Sensing Solutions reflect genuine operating diversification; operating income rose 12% in Games, 25% in Music, and 37% in Imaging & Sensing Solutions in FY2025.
  • +PlayStation has a broad engagement base of 125 million monthly active users as of March 2026, with playtime growing 1% year over year and cumulative PS5 sales exceeding 93 million units, supporting stable software and network services earnings even as hardware sales decline.
  • +In its medium-term plan, Sony targets average annual operating income growth of 16% and a cumulative three-year operating margin of 11.7%, exceeding its original targets of at least 10% for each. It also raised its estimate for cumulative three-year operating cash flow from ¥4.8 trillion to ¥5.7 trillion.
  • +The TSMC partnership could combine Sony's image sensor design expertise with TSMC's manufacturing technologies while reducing the investment burden for factories and equipment. This move follows a 20% increase in Imaging & Sensing Solutions sales to ¥2.0515 trillion in FY2025 and record operating income of ¥357.3 billion.

▼ Selling Case6 pts

Valuation

The analyst consensus is “Buy,” with an average target of $24 and a range of $20.4 to $30; the highest target is close to the 52-week range high of $30.34, while the lowest target is near the range low of $19.32. This dispersion reflects the market's balancing of the raised FY2026 forecast and the strength of Games and sensors on one hand, against memory risks, slowing in some segments, and recorded impairments on the other.

BuyAnalyst target: $24(+0.4%)

Figures in the text are as of 2026-08-26; the live price is shown at the top of the page.

FAQ

What are the main earnings drivers for SONY stock in FY2026?

The main drivers are PlayStation, Music, and image sensors, the segments that generated record profits in FY2025. Sony expects FY2026 operating income of ¥600 billion for Games & Network Services, ¥400 billion for Music, and ¥400 billion for Imaging & Sensing Solutions. On August 11, 2026, the company raised its consolidated operating income forecast by 8% to ¥1.72 trillion. PlayStation's base of approximately 125 million monthly active users in June 2026 also supports recurring digital revenue.

How does PlayStation affect Sony's performance?

Games & Network Services sales reached ¥4.6857 trillion in FY2025, while operating income reached a record ¥463.3 billion. Cumulative PS5 sales exceeded 93 million units by the end of March 2026, and monthly active users reached 125 million accounts in the same month. Sony plans to leverage SAROS, released in April 2026, and Marvel's Wolverine, scheduled for September 2026, to increase the contribution from first-party games. However, the company recorded a ¥138.4 billion impairment of Bungie assets within non-recurring items after its title portfolio performed below expectations.

What is the significance of Sony's project with TSMC?

On May 8, 2026, the two companies signed a non-binding memorandum of understanding for a partnership to develop and manufacture next-generation image sensors, with Sony set to be the largest and controlling shareholder in the proposed structure. On August 11, 2026, reports indicated a planned $4.69 billion venture and a contribution from Sony of approximately ¥465 billion. The partnership aims to combine Sony's design with TSMC's manufacturing technologies and reduce direct investment in production facilities and equipment procurement costs. It also aims to increase capacity to serve automotive, robotics, and physical AI applications.

Earnings callEDGAR filings30-day newsInsider activity

Automated analysis for informational purposes only — not investment advice.

  • −The memory shortage poses a direct risk to the costs of gaming hardware, smartphones, and electronics; management expects prices to remain elevated and supply shortages to persist in FY2027, despite securing the necessary quantities for gaming hardware during 2026 and containing the expected impact on the Entertainment, Technology & Services segment at approximately ¥30 billion in FY2026.
  • −The strength of smartphone sensor sales depends partly on shipments to a major customer that the company did not name, and Q4 FY2026 sales exceeded expectations primarily because of this customer. Sony did not disclose the percentage of its contribution, but the explicit reference to it makes demand concentration a risk if its orders or share of the premium smartphone market changes.
  • −Segment forecasts point to weakness in some margins and earnings trajectories: expected Music operating income declines from ¥447 billion in FY2025 to ¥400 billion in FY2026, while Entertainment, Technology & Services operating income falls from ¥158.6 billion to ¥150 billion. The company also expects core Games income to remain roughly flat after excluding non-recurring items due to increased investment in the next-generation platform.
  • −Sony expects a slight decline in smartphone sensor sales during FY2026 due to a slower transition to larger sensors and the impact of memory prices, after Imaging & Sensing Solutions sales grew 20% in FY2025. Entertainment, Technology & Services sales also declined 6% in FY2025, while Games and Pictures sales remained roughly flat.
  • −AI-driven competition presents a downside alongside efficiency gains; management said that lower barriers to content production could increase supply and competition for users' time, with potential disruption across games, music, and entertainment. Intellectual property protection also remains important, despite Sony Pictures investing more than $50 million in AI capabilities and Sony Music pursuing standards for labeling AI-generated content.
  • −Net insider trading during the three months ended with the latest transaction on August 17, 2026 was negative $20.9 million, with zero purchases and ten sales, a negative but weak trading signal on its own because these sales may have been prearranged. Analysts' price targets also range from $20.4 to $30 versus a 52-week range of $19.32 to $30.34, revealing meaningful divergence in valuation estimates.
Does the memory shortage pose a risk to PS5 and Sony's sensors?

Management said on May 8, 2026 that the memory shortage is raising the costs of gaming hardware, smartphones, and other products, and that prices may remain elevated in FY2027. Sony had largely secured the quantities needed for gaming hardware during 2026 and was not planning another PS5 price increase according to the same presentation. In the Entertainment, Technology & Services segment, the company aims to limit the impact of higher memory prices to approximately ¥30 billion in FY2026. In sensors, it included a slight decline in smartphone sensor sales in its forecast due to weakness in the low-end market and a slower transition to larger sizes.

How does Sony use AI in its businesses?

Sony Pictures invested more than $50 million in capabilities including production planning, content protection, data analysis, and 3D conversion. In PlayStation, the company said that AI-driven payment routing generated more than $700 million in additional revenue during the three years preceding the May 8, 2026 presentation. Studios use tools to accelerate facial and hair animation and quality assurance, while PlayStation Spectral Super Resolution technology in PS5 Pro provides 4K images and high frame rates. At the same time, management acknowledges that the increase in AI-generated content could intensify competition for users' time and disrupt entertainment models.