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Signet Jewelers Limited
SIG

SIG Signet Jewelers Limited

Signet Jewelers Limited · NYSE
Market Closed
100.26
▲ ⁦+2.61%⁩ (+2.55)
Market Cap$3.8B
Beta1.13
52w Low52w High
71.61110.20
Last Week
⁦+23.38%⁩
Last Month
⁦+6.80%⁩
Last 3 Months
⁦+14.73%⁩
Last Year
⁦+7.38%⁩
EL7 Factor Analysis
How we score this
Overall82
Excellent — top fifth of the marketSuper StockF 7/9SafeBetter than 82% of Market stocks, per EL7's model
FactorScoreDistributionValueAvgRank
▸
Valuation
91
11.6x▲17.8xTop tier
▸
Growth
36
0.6%▼7.1%Bottom tier
▸
Quality
80
10.0%▲4.5%Top tier
▸
Safety
61
3.2x▼2.6xAround median
▸
Capital Return
32
1.33%▼2.12%Bottom tier
▸
Momentum
65
10.0%▲2.9%Around median
▸
Sentiment
62
5▲3Around median
Fair Value
Current price$100
Analyst target · 5 analysts
$115
⁦+14%⁩
See it undervalued
Range ⁦$100–$175⁩
vs
DCF (estimate)
$164
⁦+64%⁩
Sees it clearly undervalued
⁦9.4⁩% discount · ⁦0⁩% growth
Bottom lineThe two methods broadly agree — estimate range ⁦$115–$164⁩.

Estimates — analyst targets and a simplified DCF, not investment advice.

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Analyst Consensus

This section combines price targets, revision history, analyst coverage changes, and an AI summary of what changed on the Street.

Price Target· 5 analysts setting price target
$121.83
⁦+21.5%⁩
Current Price $100.26·Median $114.50
Low
$100.00
High
$175.00
Current price
$100.26
Average target
$121.83
Street summary

Daily Decline Despite a Higher Consensus Target During the Month

The consensus price target fell to 121.83 from 125.5 on the last day, a decline of 2.92%, but it remains higher than 113.5 seven days ago and 113 30 days ago, increases of 7.34% and 7.81%, respectively. The number of analysts remained at five, meaning that the monthly improvement does not reflect an expansion in the coverage base. Annual estimates show average revenue rising from 6.81 billion to 7.03 billion, and earnings per share from 9.4741 to 13.0501 across the financial dates shown, with the number of EPS estimates declining to two analysts on the latest date.

As of 2026-09-11
Revisions momentum · 30d
⁦+7.8%⁩
Average rating
★ 3.55
Buy
Analyst coverage
11
Buy conviction
45%
Mixed
Rating activity · 30d
0↑ · 0↓
Target dispersion
75%
Wide
Analyst ratings over time11 analysts rating
1
4
6
Strong BuyBuyHoldSellStrong Sell
Rating trend — last 12 months3.40 → 3.55
Recent analyst moves
  • = Reiterate2026-09-10
    Raymond James
    Outperform
  • = Reiterate2026-09-10
    Telsey Advisory Group
    Market Perform
  • = Reiterate2026-09-10
    Goldman Sachs
    Neutral
Premium content
Key Financials

Ten ratios that matter, each compared against its sector median and average — so you can see whether a number is rich or cheap relative to peers in the same sector.

StockSector medianSector averagetypical sector range
MetricValuePosition within sectorVerdict
  • P/E (TTM)
    11.62x
    4.56x36.49x
    Cheap
  • Forward P/E
    8.80x
    3.79x30.29x
    Very cheap
  • EV / EBITDA
    9.45x
    2.75x22.03x
    Cheap
  • FCF Yield
    14.0%
    -30.9%16.2%
    Strong
  • Revenue Growth YoY
    0.6%
    -13.8%31.9%
    Near median
  • EPS Growth YoY
    194.5%
    -156.9%135.6%
    Exceptional
  • Gross Margin
    39.1%
    12.0%66.5%
    Near median
  • ROIC
    10.0%
    -23.8%21.5%
    Strong
  • Net Debt / EBITDA
    3.15x
    0.65x5.48x
    Low debt
  • Dividend Yield
    1.3%
    0.1%5.9%
    Low
  • Payout Ratio
    15.3%
    8.9%99.8%
    Low
  • Altman Z-Score
    3.35
    -2.656.14
    Above average
Financial Analysis
|

Stock Analysis

AI-generated
Based on 2026-09-09 data

Company Overview

Signet Jewelers Limited operates in jewelry retail through a portfolio that includes Kay, Zales, Jared, Blue Nile, and Banter. It generates sales from bridal, fashion jewelry, watches, and services, and from stores and digital channels, while the credit agreement with Bread Financial adds a new source of non-comparable-sales revenue through profit sharing until 2035 without sharing credit portfolio losses.

In fiscal 2027 Q2, revenue was approximately $1.5 billion, and EDGAR recorded gross profit of $602.4 million, net income of $52.1 million, and diluted earnings per share of $1.33. On an adjusted basis, operating income reached $107 million, up 25%, with its margin rising to approximately 7%, while adjusted gross margin increased 70 basis points and reached approximately $600 million.

Comparable sales rose 2.2% in fiscal 2027 Q2, driven by a 6% increase in average transaction value and high-single-digit growth at price points above $2,000. Watches achieved growth of approximately 10%, and the bridal category recorded low-single-digit growth, while fashion jewelry declined 1% because of weakness in Banter and lower-priced metal products; by contrast, Blue Nile achieved sales growth of 10%, although its sales are not included in comparable sales.

What's Driving the Stock

  • On September 9, 2026, Signet raised its adjusted earnings per share guidance for fiscal 2027 to $10.45–$12.15 from $9.20–$11.00, after adjusted earnings per share for fiscal 2027 Q2 reached approximately $2.19 versus expectations ranging from $1.69 to $1.74.
  • The company renewed its agreement with Bread Financial early through 2035 and expects it to generate more than $1 billion in non-comparable-sales revenue and incremental operating income over the term of the agreement, including an operating benefit of between $200 million and $250 million over 36 months and a benefit of between $30 million and $40 million in fiscal 2027.
Earnings callEDGAR filings30-day newsInsider activity

Automated analysis for informational purposes only — not investment advice.

  • The company increased its share repurchase authorization by approximately $400 million and established a $125 million accelerated share repurchase program beginning in September 2026; upon its completion, repurchases since the start of fiscal 2027 will reach approximately $325 million, with $575 million remaining under the authorization.
  • Signet launched redesigned shopping experiences for the Kay and Jared websites before September 9, 2026, and reported higher engagement, average order value, and product display page engagement, with the Zales experience expected to launch in September 2026. The improvements include more realistic imagery, simpler navigation, live video, deeper personalization, discovery supported by digital agents, and stronger integration across channels.
  • The higher-priced product assortment supports operating momentum; price points above $2,000 achieved high-single-digit growth in fiscal 2027 Q2, with strength in natural diamonds for bridal and fashion jewelry and watches continuing near double-digit growth.
  • Buying & Selling Case

    ▲ Buying Case4 pts

    • +Signet demonstrated an ability to convert 2.2% comparable sales growth into much stronger earnings growth, as adjusted operating income rose 25% and adjusted earnings per share increased 36% in fiscal 2027 Q2, supported by margin improvement, expense control, tariff refunds, and a lower diluted share count.
    • +The Bread Financial agreement provides a long-term economic resource that does not require Signet to carry the credit portfolio on its balance sheet and does not involve sharing its losses; management expects more than $1 billion in benefits through 2035, with profit-sharing percentages increasing over time without interim performance conditions.
    • +Liquidity and operating discipline improved, with cash reaching approximately $525 million, up nearly $250 million year over year, inventory declining 1% to $2 billion despite the higher cost of gold, and supplier payment terms improving by one week.
    • +The Grow Brand Love program combines assortment updates, redesigned Kay, Jared, and Zales websites, and marketing development; in fiscal 2027 Q2, the company reduced marketing spending while achieving positive comparable sales, increased social media impressions, and stronger customer consideration of its three largest brands.

    ▼ Selling Case6 pts

    • −Total revenue did not grow in fiscal 2027 Q2 despite improved profitability; sales were $1.5281 billion versus $1.5351 billion a year earlier, meaning the jump in earnings per share depended significantly on margins, spending discipline, tariff refunds, and share repurchases rather than expansion in total revenue.
    • −Demand at the lower end of the assortment remains weak; comparable fashion jewelry sales declined 1% because of weakness in Banter and lower-priced metal products, and management explained that higher gold prices are creating unit resistance, particularly at lower price points and gold purities.
    • −Tariffs and the higher cost of gold remain a direct pressure on merchandise costs; the $30 million in tariff refunds included in fiscal 2027 guidance represents less than half of the net incremental tariff burden for the year, while underlying merchandise margin remained lower in Q2 after excluding the refunds.
    • −Fiscal 2027 Q3 guidance reflects fragile growth ahead of the holiday season, as the company expects comparable sales between a decline of 1% and an increase of 2% and adjusted operating income between $31 million and $48 million, with a modest decline in selling, general, and administrative expense efficiency because of higher incentive expense.
    • −The supply chain faces additional exposure to potential sanctions on countries importing Russian energy, so Signet is accelerating the receipt of holiday merchandise; any actual disruption to timing or supply could make assortment and cost management more difficult.
    • −Analyst sentiment remains cautious despite the guidance increase; the consensus is “Neutral,” and Wells Fargo raised its target to $100 from $90 while maintaining an “Equal Weight” rating, while the target range extends from $100 to $175, a divergence that reflects substantial disagreement over the sustainability of the earnings improvement.

    Valuation

    The average analyst price target is $125.5, versus a wide target range of $100 to $175 and a “Neutral” consensus; the average is approximately 14% above the 52-week high of $110.2, while the highest target is approximately 59% above it. A valuation summary dated September 9, 2026, indicated a price-to-earnings ratio of 13.9 times, but caution remains justified because quarterly sales declined slightly year over year and part of the earnings guidance increase came from the credit agreement, tariff refunds, and share repurchases, not from underlying growth alone.

    HoldAnalyst target: $125.5(+25.2%)

    Figures in the text are as of 2026-09-10; the live price is shown at the top of the page.

    FAQ

    Why did SIG stock jump after the fiscal 2027 Q2 results?

    On September 9, 2026, Signet reported adjusted earnings per share of $2.19, exceeding expectations ranging from $1.69 to $1.74, and the stock rose approximately 20% to 24% according to the reported news. Adjusted earnings per share increased 36%, and adjusted operating income rose 25% to $107 million. The company also raised its fiscal 2027 adjusted earnings per share guidance by more than 10% to $10.45–$12.15.

    Why is Signet’s agreement with Bread Financial important?

    The early renewal with Bread Financial runs through 2035, and Signet estimates that it will provide more than $1 billion in non-comparable-sales revenue and incremental operating income over the term of the agreement. The company expects an operating benefit of between $200 million and $250 million during the first 36 months, in addition to $30–$40 million in fiscal 2027. The credit remains owned by the third party and is not carried by Signet on its balance sheet, and the company does not share portfolio losses. It also plans to offer Bread Financial credit to Blue Nile customers during the fiscal 2027 holiday season.

    Is Signet’s growth coming from higher unit volumes or higher purchase values?

    Comparable sales rose 2.2% in fiscal 2027 Q2, while average transaction value increased 6%, indicating that price mix was the larger driver. Price points above $2,000 achieved high-single-digit growth, supported by natural diamonds and higher-priced bridal and fashion jewelry categories. By contrast, units and lower-priced metal products remained under pressure, particularly at Banter, so management is targeting a longer-term combination of modest unit growth and stronger growth in average transaction value.

    How are gold prices and tariffs affecting Signet’s margins?

    Adjusted gross margin increased 70 basis points in fiscal 2027 Q2, but that included $13 million in tariff refunds that exceeded the company’s expectations. Management explained that underlying merchandise margin remained lower because of tariffs and the higher cost of gold, and that the $30 million in fiscal 2027 refunds covers less than half of the net incremental tariff burden. The plan for the second half of fiscal 2027 relies on price adjustments, assortment mix, and supplier collaboration to bring merchandise margin to flat or slightly higher performance.

    What is Signet doing to improve Kay, Jared, Zales, and Blue Nile?

    Before September 9, 2026, the company launched redesigned websites for Kay and Jared, featuring realistic imagery on models, simpler navigation, and more shoppable product pages and content, and scheduled the Zales experience to launch in September 2026. Early indicators showed improvement in engagement, average order value, and product display page engagement, but management did not publish detailed figures because the launch had occurred only two or three weeks earlier. Blue Nile, whose sales grew 10% in fiscal 2027 Q2, is converting some of its showrooms into full-service stores with more readily available inventory and will also receive a Bread Financial credit offering during the holiday season.

    How is Signet returning capital to shareholders in fiscal 2027?

    On September 9, 2026, Signet announced an increase of approximately $400 million in its share repurchase authorization and a $125 million accelerated share repurchase program beginning in September 2026. After the program is completed, total repurchases since the start of fiscal 2027 will reach approximately $325 million, with $575 million remaining under the authorization. The company said that repurchases and dividends together will return the equivalent of 12% of its stated market capitalization during the first nine months of fiscal 2027, while maintaining a capital expenditure range of $150 million to $180 million.