| Factor | Score | Distribution | Value | Avg | Rank |
|---|---|---|---|---|---|
Valuation | 58 | 19.0x | 17.8x | Around median | |
Growth | 75 | 14.2% | 7.1% | Top tier | |
Quality | 89 | 46.0% | 4.5% | Top tier | |
Safety | 83 | — | 2.6x | Top tier | |
Capital Return | 41 | — | 2.12% | Around median | |
Momentum | 73 | 8.0% | 2.9% | Top tier | |
Sentiment | 34 | 3 | 3 | Bottom tier |
Estimates — analyst targets and a simplified DCF, not investment advice.
Ten ratios that matter, each compared against its sector median and average — so you can see whether a number is rich or cheap relative to peers in the same sector.
Super Group (SGHC) operates digital sports betting and casino gaming platforms, led by Betway, across African and international markets. Revenue generation depends on betting activity, risk pricing, sports margins, increased customer spending, and converting sports betting users to casino games; during the World Cup in Q2 FY2026, 53% of acquired customers moved on to place a casino bet, compared with 23% for the 2022 tournament cohort. The company aims to retain profitable, recurring customer cohorts while expanding products, markets, and sports partnerships that support Betway.
Super Group reported record revenue of $684 million in Q2 FY2026, up 18% year over year, and earnings per share of $0.23. Adjusted earnings before interest, taxes, depreciation, and amortization rose 30% to $204 million, with the margin expanding to 30% from 27%, while average monthly active customers reached 6.2 million, up 13%. Sports betting volume increased 8%, casino betting increased 15%, and the sports margin reached a record 17%.
African operations led the operating mix in Q2 FY2026, with revenue growing 36% and adjusted earnings before interest, taxes, depreciation, and amortization rising 47% to $133 million, alongside a 5% increase in sports betting and a 28% increase in casino betting. International revenue grew 7%, or 12% excluding the United States, while adjusted earnings for this business remained stable at $84 million; within it, Europe grew 22%, the United Kingdom 34%, and Ireland 18%, while North America excluding the United States increased 9%. On an annual basis, revenue rose from $1.4 billion in FY2023 to $1.7 billion in FY2024, and net income shifted from a loss of $8.6 million to a profit of $113.5 million.
Automated analysis for informational purposes only — not investment advice.
The average analyst target is $18, which is also both the highest and lowest target, with a “Buy” consensus; this target is about 13.5% above the 52-week range high of $15.86, while the range low is $8.46. No price-to-earnings ratio is available in the provided data, and the identical highest and lowest targets of $18 do not provide a range illustrating scenario differences, so the published valuation is based primarily on a single consensus target weighed against Q2 FY2026 growth and the risks of margin normalization, taxation, and regulation.
Figures in the text are as of 2026-08-30; the live price is shown at the top of the page.
Revenue reached $684 million, up 18% year over year, and adjusted earnings before interest, taxes, depreciation, and amortization rose 30% to $204 million. The margin expanded to 30% from 27%, while average monthly active customers increased 13% to 6.2 million. The World Cup supported acquisition and engagement, and customers placed more than 166 million football bets, including nearly 100 million on tournament matches. Results also benefited from improved pricing, risk management, and growth in accumulator bets, which lifted the sports margin to 17%.
On August 5, 2026, management raised its guidance to revenue exceeding $2.6 billion and adjusted earnings before interest, taxes, depreciation, and amortization above $710 million. The decision was based on strong first-half performance and the start of Q3 FY2026. The guidance includes the impact of United Kingdom and Alberta taxes, and management does not assume aggressive customer-retention scenarios. It also expects marketing spending to return to 21%–22% of revenue during the remainder of FY2026.
African revenue grew 36% in Q2 FY2026, and adjusted earnings before interest, taxes, depreciation, and amortization rose 47% to $133 million. Sports betting increased 5% and casino betting increased 28%, reflecting broad contributions across the region. The company plans to launch in Namibia in Q4 FY2026, while management said it prefers to launch in one to three African markets annually after assessing taxes and banking flows. Betway's partnerships with Manchester United, Arsenal, and Manchester City support reach in a region where football is the leading betting sport among the customer base.
The adjusted earnings before interest, taxes, depreciation, and amortization margin reached 30% in Q2 FY2026, compared with 27% a year earlier. Management attributed the improvement to revenue growing faster than the cost base and to efficiencies in trading, marketing, payment processing, and technology. However, marketing spending was about 1% lower during the quarter and is scheduled to return to 21%–22% of revenue during the remainder of FY2026. Management points to approaching 30% in FY2027, without guaranteeing that every quarter will maintain the Q2 FY2026 level.
The company ended Q2 FY2026 with $548 million in cash, up 39% year over year. It returned $25 million to shareholders during the quarter and $218 million during the twelve months ended in that quarter, while free cash flow conversion reached 68% in the first half. Management said distributions, share repurchases, organic growth, and additional transactions remain among its capital-allocation options. It also emphasized that it will not rush acquisitions and that any transaction must be appropriately priced and strengthen the core business.
Risks include fluctuations in sports betting outcomes, as management cited a negative impact from sports results in Q4 FY2025, while the quarter's record 17% margin exceeds the expected normalized range of 13%–14%. Taxes and regulation create pressure in the United Kingdom and Alberta, alongside local licensing requirements in New Zealand. A return in marketing spending to 21%–22% of revenue may pressure the 30% earnings margin. Insiders also recorded seven sales and no purchases, totaling net sales of $2.1 million during the three months ended July 31, 2026, with the caveat that such sales may be prearranged.
