| Factor | Score | Distribution | Value | Avg | Rank |
|---|---|---|---|---|---|
Valuation | 82 | — | 17.8x | Top tier | |
Growth | 21 | -6.1% | 7.1% | Bottom tier | |
Quality | 35 | -9.0% | 4.5% | Bottom tier | |
Safety | 67 | — | 2.6x | Top tier | |
Capital Return | 84 | — | 2.12% | Top tier | |
Momentum | 18 | -15.9% | 2.9% | Bottom tier | |
Sentiment | 76 | 7 | 3 | Top tier |
Estimates — analyst targets and a simplified DCF, not investment advice.
Ten ratios that matter, each compared against its sector median and average — so you can see whether a number is rich or cheap relative to peers in the same sector.
The Boston Beer Company, Inc. (SAM) operates in the alcoholic beverages market through a portfolio that includes Twisted Tea, Sun Cruiser, Truly, Angry Orchard, Samuel Adams, and Dogfish Head, alongside innovations such as Sinless Vodka Cocktails and LYTT Electric Coolers. The company generates revenue by shipping these products to distributors, with a presence in on-premise and off-premise consumption channels; the on-premise channel represents approximately 12% of its business. Portfolio performance varies significantly: Sun Cruiser and Angry Orchard are growing, while volumes for Twisted Tea, Truly, Samuel Adams, Hard Mountain Dew, and Dogfish Head are declining.
In fiscal Q2 2026, revenue reached $568.3 million, down 3.3% year over year due to lower volume, partially offset by price increases and an improved product mix. Gross profit was $286.4 million, representing a gross margin of 50.4%, up 60 basis points year over year, while net income was $51.6 million and earnings per share were $4.96. Shipments declined 4.5%, and depletions declined 6%; growth in Sun Cruiser and Angry Orchard was insufficient to offset weakness in the other brands.
Results over broader periods reveal a gap between operational improvement and reported profitability: fiscal 2025 recorded revenue of $2.0 billion and net income of $108.5 million, while the trailing twelve-month period ended in 2026 recorded revenue of approximately $1.9 billion and a net loss of $70.1 million. Fiscal 2026 was affected by expenses and litigation related to a supplier dispute totaling $198.1 million before tax from the start of the year through the end of Q2. In contrast, brewery efficiencies, improved procurement, favorable mix, and price increases supported gross-margin expansion during the quarter.
Automated analysis for informational purposes only — not investment advice.
The analyst consensus on SAM is “Neutral,” with an average price target of $206.67 and a wide range between $169 and $295, reflecting substantial divergence in estimates of the recovery trajectory. The average target is below the 52-week range high of $264.46, while the upper target exceeds that high; the lower target is $169 compared with the range low of $158.68. No positive price-to-earnings ratio is available due to the trailing twelve-month loss for the period ended in 2026, so the valuation requires clear weighting of volume-contraction and litigation risks alongside margin improvement and Sun Cruiser's growth.
Figures in the text are as of 2026-09-01; the live price is shown at the top of the page.
The Boston Beer Company's revenue in fiscal Q2 2026 was approximately $568.3 million, down 3.3% year over year due to lower volume, partially offset by pricing and mix. Gross profit was $286.4 million, and gross margin increased 60 basis points to 50.4% due to brewery efficiencies, procurement, and the Sun Cruiser mix. Net income was $51.6 million and earnings per share were $4.96, but depletions declined 6% and shipments declined 4.5%.
Sun Cruiser achieved triple-digit growth during fiscal Q2 2026 and remained near that rate during the thirteen weeks preceding the July 23, 2026 call. Sun Cruiser's volume during the first 29 weeks of fiscal 2026 slightly more than offset the volume lost in Twisted Tea, and its revenue per case is approximately 25% to 30% higher. However, management expects Sun Cruiser's growth rate to slow as the impact of distribution expansion fades, while Twisted Tea remains under pressure in volume, share, and 12-pack packages.
The company expects volume to decline by a low-to-mid-single-digit percentage in fiscal 2026, with performance trending toward the low end if the trends from the first 29 weeks, which saw a decline of 5%, persist. The company raised the lower end of its gross-margin guidance to a range of 48.5%–50% and maintained non-GAAP earnings-per-share guidance at $8.50–$10.50. It also expects price increases of between 1% and 2%, capital expenditures of between $60 million and $80 million, and tariff costs of between $20 million and $30 million.
Twisted Tea holds a share exceeding 85% of the malt-based hard tea market, and no single competitor has more than 5%, but the brand faces declines in volume, share, and sales velocity. The greatest volume pressures are concentrated in 12-pack packages due to reduced display space and consumers shifting away from larger packages, while the shares of Singles, Light, and Extreme grew within the flavored malt beverage category. Truly maintains the second position in the Hard Seltzer category, but demand did not respond to marketing investments as the company expected, prompting it to reduce a significant portion of low-performing advertising spending.
Litigation expenses and fees related to the supplier dispute reached $198.1 million before tax from the beginning of fiscal 2026 through the end of Q2. The quarter included a favorable adjustment of $21 million for prejudgment interest, offset by $1.7 million of post-judgment interest, and the favorable net impact on reported earnings per share was $1.31. The company continues to pursue post-trial proceedings and an appeal and cannot estimate when or whether the damages and interest will be paid.
The company launched Sinless Vodka Cocktails in more than 30 states, a spirits-based beverage containing zero sugar, zero carbohydrates, and 100 calories per can. It also launched LYTT Electric Coolers in more than 5 states with 15% alcohol by volume, six flavors, and a 6.8-ounce resealable single-serve package. Despite the positive initial response from distributors, retailers, and consumers, management does not expect the two products to make a material contribution to fiscal 2026 volumes.
