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Stocks
Rush Enterprises, Inc.
RUSHA

RUSHA Rush Enterprises, Inc.

Rush Enterprises, Inc. · NASDAQ
Market Closed
48.31
▲ ⁦+0.25%⁩ (+0.12)
Market Cap$5.6B
Beta0.88
52w Low52w High
45.6783.61
Last Week
⁦-2.07%⁩
Last Month
⁦-39.76%⁩
Last 3 Months
⁦-27.81%⁩
Last Year
⁦-16.55%⁩
EL7 Factor Analysis
How we score this
Overall79
Strong — clearly above market medianContrarianF 5/8SafeBetter than 79% of Market stocks, per EL7's model
FactorScoreDistributionValueAvgRank
▸
Valuation
88
14.5x▲17.8xTop tier
▸
Growth
66
-5.9%▼7.1%Top tier
▸
Quality
60
11.0%▲4.5%Around median
▸
Safety
82
0.2x▲2.6xTop tier
▸
Capital Return
48
1.57%▼2.12%Around median
▸
Momentum
29
36.5%▲2.9%Bottom tier
▸
Sentiment
68
4▲3Top tier
Fair Value
Current price$48
Analyst target · 2 analysts
$88
⁦+82%⁩
See it clearly undervalued
Range ⁦$85–$95⁩
vs
DCF (estimate)
$59
⁦+22%⁩
Sees it clearly undervalued
⁦8.3⁩% discount · ⁦4⁩% growth
Bottom lineThe two methods broadly agree — estimate range ⁦$59–$88⁩.

Estimates — analyst targets and a simplified DCF, not investment advice.

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Analyst Consensus

This section combines price targets, revision history, analyst coverage changes, and an AI summary of what changed on the Street.

Price Target· 2 analysts setting price target
$89.33
⁦+84.9%⁩
Current Price $48.31·Median $88.00
Low
$85.00
High
$95.00
Current price
$48.31
Average target
$89.33
Street summary

Rush Enterprises (RUSHA) Price Target Revision Analysis

Bullish tilt

The price target for RUSHA stock has seen a positive revision over the last 30 days, with the average forecast rising by 4.69% to reach 89.33, compared to 85.33 previously. This change reflects growing optimism among analysts, especially given the significant gap between the current price (48.75) and the lowest observed price target (85). However, the sample remains limited with only two analysts providing price targets, which increases the sensitivity to any changes in future estimates.

As of 2026-09-01
Revisions momentum · 30d
⁦+4.7%⁩
Average rating
★ 3.75
Buy
Analyst coverage
⁦4 (-1)⁩
Buy conviction
75%
High
Rating activity · 30d
0↑ · 0↓
Target dispersion
21%
Analyst ratings over time4 analysts rating
3
1
Strong BuyBuyHoldSellStrong Sell
Rating trend — last 12 months3.75 → 3.75
Recent analyst moves
  • = Reiterate2026-08-25
    UBS
    Neutral
  • = Reiterate2026-07-30
    Stephens & Co.
    Overweight
  • = Reiterate2026-04-30
    Stephens & Co.
    Overweight· $85.00
Premium content
Key Financials

Ten ratios that matter, each compared against its sector median and average — so you can see whether a number is rich or cheap relative to peers in the same sector.

StockSector medianSector averagetypical sector range
MetricValuePosition within sectorVerdict
  • P/E (TTM)
    14.46x
    4.56x36.49x
    Cheap
  • Forward P/E
    12.14x
    3.79x30.29x
    Cheap
  • EV / EBITDA
    6.43x
    2.75x22.03x
    Very cheap
  • FCF Yield
    9.0%
    -30.9%16.2%
    Strong
  • Revenue Growth YoY
    -5.9%
    -13.8%31.9%
    Below average
  • EPS Growth YoY
    103.6%
    -156.9%135.6%
    Strong
  • Gross Margin
    19.7%
    12.0%66.5%
    Below average
  • ROIC
    11.0%
    -23.8%21.5%
    Strong
  • Net Debt / EBITDA
    0.23x
    0.65x5.48x
    Low debt
  • Dividend Yield
    1.6%
    0.1%5.9%
    Low
  • Payout Ratio
    22.6%
    8.9%99.8%
    Low
  • Altman Z-Score
    3.61
    -2.656.14
    Strong
Financial Analysis
|

Stock Analysis

AI-generated
Based on 2026-07-29 data

Company Overview

Rush Enterprises operates a network of commercial vehicle dealerships in the United States and Canada under the Rush Truck Centers brand, generating revenue from sales of Class 8 trucks, Class 4 through 7 vehicles, and used vehicles, in addition to parts, maintenance, and collision repair centers. Rush Truck Leasing adds more stable revenue from leasing and contract maintenance, partially mitigating the cyclicality of new truck sales. The company also expands its network through acquisitions of commercial dealerships and investments in adjacent businesses serving the same customer base.

In Q2 of fiscal year 2026, the company reported revenue of $1.9 billion, gross profit of $361.7 million, net income of $72.8 million, and diluted earnings per share of $0.91. This equates to a gross profit margin of approximately 19.0% and a net income margin of approximately 3.8%. Compared with Q1 of fiscal year 2026, revenue increased by approximately 11.8% and net income by approximately 18.4%, while the gross profit margin declined from approximately 20.2% to approximately 19.0%.

Aftermarket operations accounted for approximately 64% of total gross profit in Q2 of fiscal year 2026, while parts, service, and collision repair center revenue reached $605 million, up 1.5% year over year, with a strong absorption rate of 130.8%. The company sold 3,170 new Class 8 trucks in the United States, with sales remaining roughly flat year over year despite market contraction, raising Rush's U.S. market share to 5.8%. Rush Truck Leasing generated revenue of $94.8 million, up 1.9% year over year.

What's Driving the Stock

  • Earnings per share in Q2 of fiscal year 2026 exceeded analysts' expectations, reaching $0.91 versus an estimate of $0.86, alongside revenue of $1.9 billion and net income of $72.8 million.
Earnings callEDGAR filings30-day newsInsider activity

Automated analysis for informational purposes only — not investment advice.

Management said on the July 29, 2026 call that the Class 8 order backlog was at its highest level in approximately two years and covered nearly three quarters, and that truck capacity allocated to large customers was nearly fully sold out for the remainder of fiscal year 2026; it also expected deliveries to accelerate during the second half of fiscal year 2026 and part of the backlog to extend into Q1 of fiscal year 2027.
  • Rush's share of the U.S. Class 8 retail market rose to 5.8% in Q2 of fiscal year 2026 after selling 3,170 trucks, while the overall market remained below normal replacement levels, indicating that the company outperformed broader market trends during the period.
  • Aftermarket indicators improved as parts, service, and collision repair center revenue rose to $605 million, while activity among small, non-designated customers increased by approximately 4% sequentially after three years of double-digit annual declines; this category represents approximately 30% to 32% of service activity.
  • During Q2 of fiscal year 2026, the company completed the acquisition of five Peterbilt dealerships in Louisiana and five commercial dealerships in Southwestern Ontario, and signed an agreement to establish a 50%-owned joint venture with MCT Companies to enter the refrigerated transportation market through the Carrier Transicold network, with closing remaining subject to customary conditions.
  • The board of directors approved a 3-for-2 stock split for both Class A and Class B shares and increased the post-split quarterly cash dividend by 10.5% to $0.14 per share, reflecting continued capital returns to shareholders while funding the expansion of the dealership network.
  • Buying & Selling Case

    ▲ Buying Case4 pts

    • +The bullish case is supported by tangible improvement from Q1 to Q2 of fiscal year 2026, as revenue increased from $1.7 billion to $1.9 billion, net income from $61.5 million to $72.8 million, and earnings per share from $0.77 to $0.91.
    • +The Class 8 order backlog, which covers nearly three quarters, together with large-customer capacity being nearly fully sold out for the remainder of fiscal year 2026, provides better delivery visibility through Q1 of fiscal year 2027, with additional support from improving freight rates and customer confidence.
    • +The earnings mix reduces the company's reliance on new truck sales alone; aftermarket operations generated approximately 64% of total gross profit with an absorption rate of 130.8%, while Rush Truck Leasing grew to $94.8 million in quarterly revenue.
    • +The Louisiana and Ontario operations and the proposed joint venture with MCT Companies could expand the scope of customers and services, while the 10.5% dividend increase and 3-for-2 stock split support the capital return policy.

    ▼ Selling Case5 pts

    • −The business remains exposed to the freight and commercial vehicle cycle; new Class 4 through 7 vehicle sales fell 12.7% year over year to 3,170 vehicles in Q2 of fiscal year 2026, while Class 8 sales remained below normal replacement levels despite improving orders.
    • −The aftermarket recovery remains slower than the improvement in truck orders, and management acknowledged on the July 29, 2026 call that this business was nearly flat, with margin pressure resulting from intense competition, despite its quarterly revenue increasing 1.5% year over year to $605 million.
    • −Production and supply chain constraints could limit the speed at which demand converts into revenue; management described the market as constrained by factory capacity and tier 2 and tier 3 suppliers, with the period between receiving a truck and delivering it to the customer typically ranging from 30 to 120 days depending on its configuration.
    • −Uncertainty surrounds the cost of 2027 emissions regulations, tariffs, and new engine technologies; management estimated the engine noncompliance penalty at approximately $6,000 to $8,000 before the 12% federal excise tax, while the proposal remained within the comment period on July 29, 2026.
    • −Expansion through ten new dealerships and the proposed joint venture with MCT Companies carries execution and integration risks; management explained that acquisitions might not be highly accretive to earnings initially and that achieving returns requires integrating systems and expanding sales and service teams over a longer period.

    Valuation

    The average analyst price target is $89.33, within a range of $85 to $95, while the upper end of the stock's 52-week range is $83.61; the average target is therefore approximately 6.8% above that upper end. However, the analyst consensus is “Neutral,” reflecting a balance between the improving Class 8 order backlog and Q2 fiscal year 2026 profitability on one hand, and cyclical demand, pressure on aftermarket margins, and production constraint risks on the other.

    HoldAnalyst target: $89.33(+84.9%)

    Figures in the text are as of 2026-08-30; the live price is shown at the top of the page.

    FAQ

    What supports RUSHA's results in Q2 of fiscal year 2026?

    Rush Enterprises generated revenue of $1.9 billion and net income of $72.8 million in Q2 of fiscal year 2026. Diluted earnings per share reached $0.91, exceeding the analyst estimate of $0.86. Revenue also increased by approximately 11.8% and net income by approximately 18.4% compared with Q1 of fiscal year 2026, when the company reported $1.7 billion and $61.5 million, respectively.

    How important is the parts and service business to Rush Enterprises?

    Aftermarket operations accounted for approximately 64% of total gross profit in Q2 of fiscal year 2026, making them a key source of the company's profitability. Parts, service, and collision repair center revenue reached $605 million, up 1.5% year over year, with an absorption rate of 130.8%. Management reported on July 29, 2026 that activity among small, non-designated customers, which represent approximately 30% to 32% of the service business, increased by approximately 4% sequentially after three years of double-digit annual declines.

    What is the outlook for RUSHA's Class 8 truck sales?

    The company sold 3,170 new Class 8 trucks in the United States during Q2 of fiscal year 2026, raising its market share to 5.8% despite a decline in the overall market. Management said on the July 29, 2026 call that the order backlog was the largest in approximately two years and covered nearly three quarters, and that allocations for large customers were nearly fully sold out for the remainder of fiscal year 2026. Management expects the second half of fiscal year 2026 to be stronger than the first half, with some deliveries extending into Q1 of fiscal year 2027.

    How is Rush Enterprises expanding its network and operations?

    In Q2 of fiscal year 2026, the company completed the acquisition of five Peterbilt dealerships in Louisiana and five commercial dealerships in Southwestern Ontario. It also signed an agreement to form a 50%-owned joint venture with MCT Companies, a Carrier Transicold dealership group, to enter the refrigerated transportation market. Management stated on July 29, 2026 that the venture is not a one-off transaction, but rather a starting point from which it seeks additional growth by leveraging the overlap between its customer base and Rush Truck Centers.

    What are the key risks to monitor for RUSHA?

    New Class 4 through 7 vehicle sales declined 12.7% year over year to 3,170 vehicles in Q2 of fiscal year 2026, confirming the business's continued sensitivity to the freight cycle and fleet decisions. The recovery in parts and service also remained slower than the recovery in truck orders, with margin pressure due to competition, while the calculated gross profit margin declined from approximately 20.2% in Q1 to approximately 19.0% in Q2 of fiscal year 2026. Additional risks include truck component supplier constraints and uncertainty related to 2027 emissions regulations and estimated noncompliance penalties of approximately $6,000 to $8,000 per engine before the federal excise tax.