| Factor | Score | Distribution | Value | Avg | Rank |
|---|---|---|---|---|---|
Valuation | 11 | — | 17.8x | Bottom tier | |
Growth | 89 | 13.0% | 7.1% | Top tier | |
Quality | 13 | -16.1% | 4.5% | Bottom tier | |
Safety | 49 | — | 2.6x | Around median | |
Capital Return | 10 | — | 2.12% | Bottom tier | |
Momentum | 58 | -16.3% | 2.9% | Around median | |
Sentiment | 81 | 1 | 3 | Top tier |
Estimates — analyst targets and a simplified DCF, not investment advice.
Rumble Inc., following the renaming of the parent company to RUM Group, Inc., operates through two interconnected units: Rumble, a video platform monetized through advertising and users, and Quake AI, a cloud computing and artificial intelligence infrastructure business. Quake AI was established after the acquisition of approximately 85.2% of Northern Data shares closed on June 17, 2026, and combines Rumble Cloud with a fleet of approximately 22 thousand NVIDIA H100 and H200 graphics processing units. Management views Quake AI as the group’s financial engine, while the Rumble platform could generate additional revenue from advertising and potentially from video data used to train artificial intelligence and robotics systems.
Revenue for Q2 of fiscal year 2026 reached a record 40.4 million dollars, up 61% from 25.1 million dollars in Q2 of fiscal year 2025. EDGAR data shows gross profit of 33.0 million dollars, compared with a gross loss of 1.5 million dollars in Q1 of fiscal year 2026, but net loss attributable to RUM Group was 79.1 million dollars and earnings per share were negative 0.28 dollars. Management explained that the net loss was affected by 28.3 million dollars in costs related to closing the Northern Data transaction, in addition to higher non-cash depreciation and amortization.
The company did not disclose the distribution of Q2 fiscal year 2026 revenue between Rumble Video and Quake AI, as separate segment reporting will begin with the Q3 fiscal year 2026 report. Operationally, the video platform averaged 57 million monthly active users, and average revenue per user increased 20% quarter over quarter to 0.48 dollars, while Tether contributed approximately 4.8 million dollars of quarterly revenue. The company ended the quarter with total liquidity of 220.5 million dollars, including 203.3 million dollars in cash and cash equivalents and 293.14 Bitcoin units valued at approximately 17.2 million dollars.
Automated analysis for informational purposes only — not investment advice.
The average analyst price target is 11.5 dollars, compared with a high target of 15 dollars and a low target of 8 dollars, while the average target is above the recorded 52-week high of 10.595 dollars. However, the consensus is neutral, and the breadth of the target range indicates high uncertainty regarding the financing of the 13.7 billion dollar contract and execution of the Quake AI expansion. No positive price-to-earnings ratio is available due to losses, while the market capitalization equals approximately 33 times twelve-month revenue in 2026, so the valuation assumes substantial success in converting contracts and power capacity into actual revenue.
Figures in the text are as of 2026-08-31; the live price is shown at the top of the page.
On June 17, 2026, the company closed the acquisition of approximately 85.2% of Northern Data shares, then renamed the parent company RUM Group, Inc. The group now includes Rumble Video and Quake AI, which combines Rumble Cloud with approximately 22 thousand NVIDIA H100 and H200 units. During the August 10, 2026 call, management described Quake AI as the group’s future financial engine, with separate reporting for the two segments beginning in Q3 of fiscal year 2026.
The contract was announced on August 24, 2026 with an undisclosed U.S. cloud customer to provide graphics processing unit services from Georgia over six years. Its value far exceeds fiscal year 2025 revenue of 100.6 million dollars, so it could transform the group’s scale if converted into delivered revenue. However, one tranche is tied to the customer’s approval of the delivery date, while financing may depend on debt or share issuance, and the agreement includes purchase warrants for the customer.
The company did not become profitable, as net loss attributable to RUM Group was approximately 79.1 million dollars and earnings per share were negative 0.28 dollars in Q2 of fiscal year 2026. The result was affected by transaction costs of 28.3 million dollars related to closing the Northern Data transaction, in addition to higher non-cash depreciation and amortization. In contrast, the adjusted loss before interest, taxes, depreciation, and amortization improved to 16.6 million dollars, compared with a loss of 20.5 million dollars in Q2 of fiscal year 2025.
Management expects revenue of between 87 and 93 million dollars in Q3 of fiscal year 2026, representing the company’s first formal guidance. This quarter is the first full period to include Quake AI following the closing of the Northern Data transaction on June 17, 2026. The guidance range compares with record revenue of 40.4 million dollars in Q2 of fiscal year 2026, but the comparison is affected by the expansion of the group’s scope following the acquisition.
The company is targeting 250 megawatts of available capacity in 2027, including 180 megawatts near Atlanta, approximately 50 megawatts in Sweden, and approximately 20 megawatts in Norway, in addition to a smaller site in Pittsburgh. Management estimates that providing computing as a service using this capacity could support an annual revenue run rate exceeding 3 billion dollars. It stated that the computing-as-a-service model could generate approximately 11 million dollars per megawatt annually with the Blackwell generation, compared with 1.5 to 2 million dollars for the powered-shell leasing model, but it requires more complex financing, equipment, and operations.
The platform averaged 57 million monthly active users in Q2 of fiscal year 2026, and average revenue per user increased 20% quarter over quarter to 0.48 dollars. Tether’s contribution to quarterly revenue was approximately 4.8 million dollars, while management continues to target brand advertising. The company also said on August 10, 2026 that Quake AI customers had expressed interest in Rumble video data for artificial intelligence and robotics applications, but no specific contracts or revenue from this use were announced.
