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Home
Stocks
Rocket Companies, Inc.
EL7 Factor Analysis
How we score this
Overall28
Weak — below market medianSucker StockF 3/8Better than 28% of Market stocks, per EL7's model
FactorScoreDistributionValueAvgRank
▸
Valuation
26
79.6x▼17.8xBottom tier
▸
Growth
97
88.2%▲7.1%Top tier
▸
Quality
32
——Bottom tier
▸
Safety
49
——Around median
▸
Capital Return
9
—2.12%Bottom tier
▸
Momentum
20
-32.8%▼2.9%Bottom tier
▸
Sentiment
76
9▲3Top tier
RKT

RKT Rocket Companies, Inc.

Rocket Companies, Inc. · NYSE
Market Closed
13.18
▼ ⁦-0.08%⁩ (-0.01)
Market Cap$37.2B
Beta2.21
52w Low52w High
12.1724.36
Last Week
⁦-2.80%⁩
Last Month
⁦-7.96%⁩
Last 3 Months
⁦+5.10%⁩
Last Year
⁦-35.58%⁩
Fair Value
Current price$13
Analyst target · 7 analysts
$18
⁦+37%⁩
See it clearly undervalued
Range ⁦$16–$23⁩
vs
DCF (estimate)
N/A (negative FCF)

Estimates — analyst targets and a simplified DCF, not investment advice.

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Analyst Consensus

This section combines price targets, revision history, analyst coverage changes, and an AI summary of what changed on the Street.

Price Target· 7 analysts setting price target
$18.63
⁦+41.4%⁩
Current Price $13.18·Median $18.00
Low
$16.00
High
$22.50
Current price
$13.18
Average target
$18.63
Street summary

Consensus Holds Steady as Analyst Coverage Broadens

The consensus price target remained unchanged at 18.63 over the last 30 days, while the number of participating analysts increased from 4 to 7 in the latest snapshots, holding steady at 7 compared with the August 12 snapshot. The current range is between 16 and 22.5, with a median of 18, versus a current price of 13.18; this suggests that the overall outlook remains positive without a recent increase in the consensus, alongside clear variation among the estimates.

As of 2026-09-11
Revisions momentum · 30d
⁦0.0%⁩
Average rating
★ 3.71
Buy
Analyst coverage
17
Buy conviction
53%
Mixed
Target dispersion
49%
Wide
Analyst ratings over time17 analysts rating
3
6
8
Strong BuyBuyHoldSellStrong Sell
Rating trend — last 12 months3.07 → 3.71
Recent analyst moves
  • = Reiterate2026-08-12
    RBC Capital
    Sector Perform
  • ⬆ Upgrade2026-07-16
    Morgan Stanley
    Overweight
  • = Reiterate2026-06-29
    Benchmark
    Buy
Premium content
Key Financials

Ten ratios that matter, each compared against its sector median and average — so you can see whether a number is rich or cheap relative to peers in the same sector.

StockSector medianSector averagetypical sector range
MetricValuePosition within sectorVerdict
  • P/E (TTM)
    79.56x
    3.16x25.26x
    Very expensive
  • Forward P/E
    14.30x
    2.76x22.06x
    Above average
  • EV / EBITDA
    24.75x
    3.07x24.55x
    Near median
  • FCF Yield
    -1.9%
    -19.9%19.1%
    Near median
  • Revenue Growth YoY
    88.2%
    -36.3%104.2%
    Strong
  • EPS Growth YoY
    —
    —
  • Gross Margin
    91.0%
    23.5%98.3%
    Strong
  • ROIC
    4.7%
    -36.5%24.6%
    Above average
  • Net Debt / EBITDA
    11.02x
    0.25x7.31x
    High debt
  • Dividend Yield
    —
    —
  • Payout Ratio
    —
    —
  • Altman Z-Score
    —
    —
Financial Analysis
|

Stock Analysis

AI-generated
Based on 2026-08-06 data

Company Overview

Rocket Companies operates through an integrated homeownership and financing ecosystem that includes home search and real estate brokerage through Redfin, mortgage origination through Rocket Mortgage, loan servicing, as well as home equity loans and personal loans through Rocket Loans. The model is built on bringing customers into the ecosystem while they search for a home, then financing the transaction and retaining the relationship through loan servicing and re-engaging them with other products. During Q2 FY2026, more than 70% of revenue came from recurring or less interest-rate-sensitive businesses, while loan servicing generated $1 billion in stable cash flow.

In Q2 FY2026, the company reported GAAP revenue of $2.6 billion, gross profit of $2.4 billion, and net income of $230 million, compared with revenue of $2.7 billion and net income of $297 million in Q1 FY2026. On an adjusted basis, revenue reached $2.8 billion, earnings before interest, taxes, depreciation, and amortization were $766 million, the adjusted margin was 28% versus 26% in the previous quarter, and adjusted diluted earnings per share were $0.16 versus $0.15.

The results were supported by net rate lock volume of $47 billion and closed loan volume of $49 billion. Rocket's share of the purchase loan market reached 6.2%, and its share of the refinancing market reached 14.3%, both the company's highest quarterly levels, despite management describing the spring season as one of the most difficult housing seasons in years. On a trailing-twelve-month basis in 2026, revenue reached $9.7 billion and net income was $471.2 million, compared with a net loss of $68 million in FY2025.

What's Driving the Stock

  • The purchase loan market share rose to 6.2% in Q2 FY2026 from 5.5% in Q4 FY2025, while the refinancing share increased to 14.3% from 12.2%, reflecting market share growth despite contracting housing demand.
  • Redfin nearly doubled the flow of mortgage leads in June 2026 compared with June 2025, and the financing attachment rate to Rocket Mortgage among purchase customers using Redfin agents reached 47%, approaching the integration target of 50%. Product improvements and the company's proprietary artificial intelligence models also increased lead conversion by approximately 30% during the year ended Q2 FY2026.
  • The loan servicing business, with an unpaid principal balance of $2 trillion, gives Rocket a recurring customer base and low-cost refinancing opportunities; existing servicing customers accounted for 57% of closed refinancing volume in Q2 FY2026 versus 54% in the previous quarter. The owned mortgage servicing rights portfolio includes $320 billion of loans with interest rates above 6%, expanding the re-engagement base if interest rates decline.
  • The company achieved $100 million in annualized Mr. Cooper expense savings during Q2 FY2026 and continued to target the full $400 million goal by the end of FY2026. After completing the main integration phases, management identified approximately $100 million in additional annual savings above the original target and expects to realize them in the first half of FY2027.
  • Artificial intelligence tools increased the number of customers served by loan officers by approximately 40% compared with the previous year, alongside double-digit conversion improvements. Voice AI also handled more than 1 million loan servicing calls, with more than half resolved without the involvement of a servicing specialist, supporting cost stability as volumes grow.

Buying & Selling Case

▲ Buying Case4 pts

  • +Rocket demonstrated its ability to gain market share and remain profitable in a weak market; it recorded its highest quarterly share in both purchase and refinancing, expanded its adjusted earnings before interest, taxes, depreciation, and amortization margin to 28%, and delivered its most profitable quarter in four years in Q2 FY2026.
  • +The integration of Redfin, Rocket Mortgage, and loan servicing reduces reliance on acquiring customers through external channels; Redfin reaches approximately 50 million monthly active users, offers 25 thousand exclusive listings, and achieved a 47% financing attachment rate to Rocket Mortgage among purchase customers using its agents.
  • +The $2 trillion loan servicing portfolio provides a recurring source of revenue and a re-engagement base, while Q2 FY2026 ended with liquidity of $11.2 billion and net corporate leverage of 0.9 times, down 20% since the end of FY2025.
  • +Adjacent products expand the value of the customer relationship; Rocket helped approximately 250 thousand homeowners access more than $24 billion of their home equity, while Rocket Loans volume nearly doubled during the first six months of FY2026, with more than half of those loans coming from existing Rocket servicing customers.

▼ Selling Case

Valuation

The analyst consensus is Neutral, with an average target of $18.63 and a range of $16 to $22.5, while the data do not provide a valid price-to-earnings ratio for comparison. The average target lies between the endpoints of the 52-week range of $12.17 and $24.36, but it is approximately 24% below the annual high, consistent with continued housing market weakness and guidance for lower Q3 FY2026 revenue despite improving market share and margins.

HoldAnalyst target: $18.63(+41.4%)

Figures in the text are as of 2026-08-28; the live price is shown at the top of the page.

FAQ

How did Rocket Companies achieve strong profitability despite a weak housing market?

In Q2 FY2026, Rocket generated adjusted revenue of $2.8 billion and adjusted earnings before interest, taxes, depreciation, and amortization of $766 million. The adjusted margin increased to 28% from 26% in the previous quarter, and adjusted diluted earnings per share reached $0.16. Growth in the purchase share to 6.2% and the refinancing share to 14.3%, alongside $1 billion in loan servicing cash flow, helped offset weak industry demand.

How important is Redfin to Rocket Companies' growth?

Redfin enters the customer relationship during the home search, before the mortgage application stage that traditionally served as Rocket's entry point. In June 2026, mortgage referrals from Redfin more than doubled compared with June 2025, and the financing attachment rate to Rocket Mortgage among purchase customers using Redfin agents reached 47%. The platform also reaches approximately 50 million monthly active users and features 25 thousand exclusive listings, while product improvements and artificial intelligence models increased conversion by approximately 30% during the previous year.

What role does Mr. Cooper play in Rocket Companies' results?

Mr. Cooper expanded the loan servicing base and the potential to re-engage customers within the Rocket ecosystem. The company achieved $100 million in annualized expense savings in Q2 FY2026 and remained on track to reach the original $400 million target by the end of FY2026. After completing the main integration phases, management identified approximately $100 million in additional annual savings that it expects to realize in the first half of FY2027.

Earnings callEDGAR filings30-day newsInsider activity

Automated analysis for informational purposes only — not investment advice.

6 pts
  • −The business remains exposed to the housing and interest-rate cycles despite revenue diversification; the 30-year fixed mortgage rate reached 6.8% before the August 6, 2026 call, up 50 basis points from the average for the first half of FY2026, while existing home sales remained near 4 million units on an annualized basis and purchase applications and pending sales continued to decline.
  • −Q3 FY2026 guidance points to adjusted revenue declining to a range of $2.5 billion to $2.7 billion, compared with adjusted revenue of $2.8 billion in Q2 FY2026. Management expects the mortgage market in that quarter to be smaller than in the previous quarter, a sequential movement the industry has not experienced since 2022.
  • −The GAAP figures already showed a sequential slowdown; revenue declined to $2.6 billion in Q2 FY2026 from $2.7 billion in Q1, and net income fell to $230 million from $297 million. The stock also declined 5% on August 6, 2026, amid a real estate sector selloff linked to stagnant home sales.
  • −Customer acquisition incentives directly affect origination economics; the chief financial officer explained that pricing incentives in purchase channels are deducted from the gain-on-sale margin. The eligible ecosystem allows savings of up to $20 thousand for a customer who buys and sells through Redfin and finances through Rocket Mortgage, making the preservation of the required return dependent on acquisition and integration savings.
  • −Expected Q3 FY2026 expenses at the midpoint of guidance include approximately $110 million in intangible asset amortization, $90 million in stock-based compensation, and $100 million in one-time acquisition costs. Therefore, earnings improvement depends partly on realizing Mr. Cooper and Redfin savings according to the announced schedule, even as integration progresses ahead of plan.
  • −The neutral analyst consensus and the absence of a reported price-to-earnings ratio in the data reflect valuation caution, while the target range extends from $16 to $22.5. The average target of $18.63 is approximately 24% below the 52-week range high of $24.36, indicating that analysts do not assume the stock will return to its annual high in their current estimates.
Can Rocket Companies benefit from lower mortgage rates?

The loan servicing portfolio at the end of Q2 FY2026 had approximately $2 trillion in unpaid principal balance, providing a broad re-engagement base. The owned mortgage servicing rights portfolio includes $320 billion of loans with interest rates above 6%, representing 26% of the owned portfolio. The company also maintains origination capacity exceeding $300 billion, but the timing of the benefit depends on improving interest rates and housing activity and is not specified by the data.

What is the most significant short-term risk to RKT's results?

The clearest risk is persistently high borrowing costs and weak housing affordability. Before the August 6, 2026 call, the 30-year fixed mortgage rate reached 6.8%, and management believed the mortgage market in Q3 FY2026 would be smaller than in the previous quarter. Accordingly, Rocket guided to adjusted revenue of between $2.5 billion and $2.7 billion, below the $2.8 billion recorded in Q2 FY2026.

What does the analyst consensus indicate about RKT's valuation?

The consensus rating is Neutral, and the average price target is $18.63. Targets range from $16 to $22.5, compared with a 52-week range of $12.17 to $24.36. The data do not include an available price-to-earnings ratio, so the presented analyst valuation is based on the trajectory of the housing market, market share gains, margin improvement, and the realization of integration savings.