| Factor | Score | Distribution | Value | Avg | Rank |
|---|---|---|---|---|---|
Valuation | 94 | 4.5x | 17.8x | Top tier | |
Growth | 79 | 8.7% | 7.1% | Top tier | |
Quality | 70 | 14.7% | 4.5% | Top tier | |
Safety | 47 | 3.1x | 2.6x | Around median | |
Capital Return | 53 | 3.28% | 2.12% | Around median | |
Momentum | 43 | -3.2% | 2.9% | Around median | |
Sentiment | 93 | 10 | 3 | Top tier |
Estimates — analyst targets and a simplified DCF, not investment advice.
Ten ratios that matter, each compared against its sector median and average — so you can see whether a number is rich or cheap relative to peers in the same sector.
Rogers Communications Inc. operates through three interconnected businesses: wireless communications, cable and internet services, and sports and media. It generates revenue from mobile subscriptions and tiered service plans, internet and cable services, and broadcasting rights, subscriptions, attendance at sports venues, and media assets, including Toronto Blue Jays, Rogers Centre, and Sportsnet. Its sports and media portfolio also includes MLSE, and it intends to purchase the remaining 25% stake to become its sole owner after obtaining league approvals.
In fiscal Q2 2026, consolidated service revenue rose 8% to C$5.1 billion, and adjusted earnings before interest, taxes, depreciation, and amortization increased 3% to C$2.4 billion. The adjusted wireless margin reached 66% and the cable margin reached 58%, both improving year over year, while the sports and media segment generated C$1.2 billion in revenue, up 53%, and C$69 million in adjusted earnings before interest, taxes, depreciation, and amortization, compared with C$8 million a year earlier. The company added 40 thousand net wireless subscribers and 17 thousand net retail internet subscribers, and generated approximately C$1 billion in free cash flow, up 6%.
In fiscal 2025, revenue was $21.7 billion, gross profit was $9.8 billion, net income was $6.9 billion, and earnings per share were $12.74. This represents a gross profit margin of approximately 45.2% and a net income margin of approximately 31.8%, compared with revenue of $20.6 billion and net income of $1.7 billion in fiscal 2024. Revenue therefore increased by approximately 5.3% between fiscal 2024 and fiscal 2025, but the provided information does not specify the reasons for the significant increase in net income.
The analyst consensus is neutral, and the average price target is $36, with both the highest and lowest targets at $36, so the target range provides no dispersion that could reflect different upside and downside scenarios. The target lies within the 52-week range of $31.38 to $41.14, approximately 14.7% above the range low and approximately 12.5% below its high; this valuation balances improving free cash flow and sports and media growth on the one hand against weak wireless business growth and the risks of financing MLSE and executing the minority stake sale on the other.
Figures in the text are as of 2026-08-29; the live price is shown at the top of the page.
Consolidated service revenue rose 8% to C$5.1 billion, and adjusted earnings before interest, taxes, depreciation, and amortization increased 3% to C$2.4 billion. All three businesses contributed positively, but sports and media grew the fastest, with revenue increasing 53% to C$1.2 billion. In communications, Rogers added forty thousand net wireless subscribers and 17 thousand net retail internet subscribers, with adjusted margins of 66% and 58%, respectively.
Rogers agreed to purchase the remaining 25% stake in MLSE at a transaction price of C$4.35 billion and is targeting completion in fiscal Q4 2026 following league approvals. The proposed entity will combine MLSE with Rogers Sports & Media, including assets such as Toronto Maple Leafs, Toronto Raptors, Toronto Blue Jays, and Sportsnet. The company aims to sell a non-voting minority stake in the combined entity during the first half of 2027 and use the proceeds to reduce debt.
Free cash flow reached approximately C$1 billion in fiscal Q2 2026, up 6% year over year. The improvement came as capital expenditures declined 16% to C$0.7 billion and capital intensity fell to 12.4%. Management reaffirmed its fiscal 2026 capital expenditure range of C$2.5 billion to C$2.7 billion, with further reductions expected in fiscal Q3 and Q4 2026.
Automated analysis for informational purposes only — not investment advice.
Wireless service revenue was stable in fiscal Q2 2026 despite the addition of 40 thousand net subscribers, including 22 thousand postpaid subscribers. Average revenue per user declined 2% to C$54.25, and net mobile phone additions fell 34% from the previous year. In contrast, postpaid churn improved by 6 basis points to 0.94%, and Rogers is relying on higher-tier plans, benefits, and partnerships instead of short-term price discounts.
The segment generated C$1.2 billion in revenue in fiscal Q2 2026, up 53%, with approximately C$0.3 billion of the increase coming from the consolidation of MLSE. Standalone organic revenue at Rogers Sports & Media grew 13%, or approximately C$100 million, supported by Toronto Blue Jays and attendance exceeding 95% of capacity at home games at Rogers Centre. Warner Bros. Discovery channels launched in 2025 also supported subscription revenue, and the segment's adjusted earnings increased to C$69 million from C$8 million a year earlier.
Leverage was 3.8 times on June 30, 2026, down from 4 times on December 31, 2025. Liquidity exceeded C$6 billion, including C$1.7 billion in cash and cash equivalents and C$4.4 billion available through credit facilities. Rogers will use bank facilities to finance the purchase of the remaining MLSE stake on an interim basis, then plans to direct the proceeds from the minority stake sale and free cash flow toward debt repayment.
