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Stocks
Prudential Financial, Inc.
EL7 Factor Analysis
How we score this
Overall79
Strong — clearly above market medianSuper StockF 7/9Better than 79% of Market stocks, per EL7's model
FactorScoreDistributionValueAvgRank
▸
Valuation
92
10.8x▲17.8xTop tier
▸
Growth
47
9.4%▲7.1%Around median
▸
Quality
73
——Top tier
▸
Safety
8
——Bottom tier
▸
Capital Return
53
4.61%▲2.12%Around median
▸
Momentum
85
15.4%▲2.9%Top tier
▸
Sentiment
62
11▲3Around median
PRU

PRU Prudential Financial, Inc.

Prudential Financial, Inc. · NYSE
Market Closed
119.24
▲ ⁦+0.64%⁩ (+0.76)
Market Cap$41.1B
Beta0.83
52w Low52w High
91.89127.72
Last Week
⁦-0.50%⁩
Last Month
⁦-2.52%⁩
Last 3 Months
⁦+13.38%⁩
Last Year
⁦+12.98%⁩
Fair Value
Low confidenceCurrent price$119
Analyst target · 3 analysts
$109
⁦-9%⁩
See it slightly overvalued
Range ⁦$87–$128⁩
vs
DCF (estimate)
$495
⁦+315%⁩
Sees it clearly undervalued
⁦8.0⁩% discount · ⁦0⁩% growth
Bottom lineThe two methods disagree — estimate range ⁦$109–$495⁩.

Estimates — analyst targets and a simplified DCF, not investment advice.

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Analyst Consensus

This section combines price targets, revision history, analyst coverage changes, and an AI summary of what changed on the Street.

Price Target· 3 analysts setting price target
$105.22
⁦-11.8%⁩
Current Price $119.24·Median $109.00
Low
$87.00
High
$128.00
Current price
$119.24
Average target
$105.22
Street summary

Target Stability Amid Reduced Coverage

The consensus price target has not changed over the past two days or seven days, remaining at 105.22. Over 30 days, the consensus rose slightly from 104.78 to 105.22, an increase of 0.44 or 0.42%. Although the high is 128, the low is 87 and the median is 109, reflecting wide divergence among analysts. Their number also declined from 5 to 3, reducing the coverage base and the statistical confidence in the consensus.

As of 2026-09-11
Revisions momentum · 30d
⁦+0.4%⁩
Average rating
★ 2.72
Hold
Analyst coverage
⁦18 (-2)⁩
Buy conviction
0%
Rating activity · 30d
0↑ · 0↓
Target dispersion
34%
Wide
Analyst ratings over time18 analysts rating
14
3
1
Strong BuyBuyHoldSellStrong Sell
Rating trend — last 12 months3.06 → 2.72
Recent analyst moves
  • = Reiterate2026-08-24
    Morgan Stanley
    Underweight
  • = Reiterate2026-08-19
    Wells Fargo
    Underweight
  • = Reiterate2026-08-11
    Piper Sandler
    Neutral
Premium content
Key Financials

Ten ratios that matter, each compared against its sector median and average — so you can see whether a number is rich or cheap relative to peers in the same sector.

StockSector medianSector averagetypical sector range
MetricValuePosition within sectorVerdict
  • P/E (TTM)
    10.76x
    3.16x25.26x
    Cheap
  • Forward P/E
    8.54x
    2.76x22.06x
    Cheap
  • EV / EBITDA
    —
    —
  • FCF Yield
    —
    —
  • Revenue Growth YoY
    9.4%
    -36.3%104.2%
    Near median
  • EPS Growth YoY
    145.1%
    -99.4%194.2%
    Strong
  • Gross Margin
    —
    —
  • ROIC
    —
    —
  • Net Debt / EBITDA
    —
    —
  • Dividend Yield
    4.6%
    0.6%9.0%
    Moderate
  • Payout Ratio
    49.8%
    9.8%97.8%
    Moderate
  • Altman Z-Score
    —
    —
Financial Analysis
|

Stock Analysis

AI-generated
Based on 2026-08-07 data

Company Overview

Prudential Financial (PRU) operates as an integrated financial system combining retirement solutions, insurance, and asset management. Its retirement and protection businesses generate long-term liabilities and premiums, while PGIM manages public and private assets and earns fees from managing client funds; the company’s other pillars include group insurance, individual life insurance, and its Japan business. The strategy announced on August 7, 2026, aims to focus operations on the United States, Japan, and selected European countries, while reducing by about half the number of countries in which the retirement and insurance businesses operate and exiting emerging markets primarily through asset sales.

In fiscal Q2 2026, revenue reached $15.7 billion, compared with $15.5 billion in fiscal Q1 2026, while net income was $985 million and earnings per share were $2.80, compared with $597 million and $1.68, respectively, in the previous quarter. Net income equaled approximately 6.3% of revenue, while the provided data did not include a gross profit figure. On an adjusted operating basis, the company recorded after-tax income of $1.4 billion, or $4.08 per share, up 14% year over year, while year-to-date adjusted operating return on average equity increased 110 basis points to 15.5%.

The earnings mix in fiscal Q2 2026 showed strength in PGIM and insurance, with adjusted operating income before tax of $294 million for PGIM, $155 million for group insurance, $176 million for individual life insurance, and $855 million for the international businesses. The U.S. businesses generated approximately $1 billion in total, while the retirement businesses recorded $392 million and the legacy U.S. products recorded $234 million. Management wants to increase PGIM’s contribution from approximately 12% of annual adjusted operating income to around 25%, increasing the weight of fee-based, less capital-intensive earnings.

What's Driving the Stock

  • Adjusted operating income after tax increased 14% year over year in fiscal Q2 2026 to $1.4 billion, driven by higher spread income, a net gain from the assumption update, and higher asset management fees, with the assumption update recording a one-time adjusted operating benefit before tax of $65 million.
  • PGIM generated adjusted operating income before tax of $294 million, up 28% year over year, and its adjusted margin increased 470 basis points to 28.2%. Private capital deployment also jumped by approximately 60% from the previous quarter to around $21 billion, including approximately $7 billion in asset-based finance, and management is targeting an expansion of PGIM’s margin by more than 200 basis points during 2026.
  • Individual annuity sales reached $3.6 billion in fiscal Q2 2026, up 14%, supported by FlexGuard 2.0 and fixed-rate annuity products. Individual annuity account values increased by more than 30% to $66 billion following sales of approximately $14 billion during the twelve months preceding the end of the quarter.
  • Group insurance recorded record quarterly earnings of $155 million before tax, up 24%, while its year-to-date sales increased 26% to $599 million. Individual life insurance income also more than doubled from its prior-year level to $176 million, while sales reached a record second-quarter figure of $237 million, supported by Custom Premier II.
  • The efficiency plan targets approximately $750 million in annual benefits before tax by the end of 2028, compared with the previous target of $150 million in 2027, with the full benefit reflected in 2029 results and a targeted improvement of 150 basis points in the operating expense ratio over three years.
  • On August 21, 2026, PGIM announced an agreement to purchase a home improvement loan portfolio from GreenSky valued at up to $3 billion, with the transaction expected to close in fiscal Q4 2026. The transaction supports expansion in private credit and asset-based finance, two areas identified by management for growing PGIM.

Buying & Selling Case

▲ Buying Case4 pts

  • +The strength of several drivers at the same time supports earnings: PGIM’s earnings increased 28%, group insurance earnings rose 24%, and individual life insurance earnings more than doubled from their previous level in fiscal Q2 2026.
  • +Increasing PGIM’s contribution from approximately 12% to around 25% of annual adjusted operating income could improve the quality of the earnings mix, because management links this to higher fees, scalability, and lower capital intensity, while targeting a margin above 30% over time.
  • +Liquidity and solvency support execution of the plan; cash and liquid assets totaled $4.2 billion against a targeted minimum of $3 billion, and the company estimated Japan’s consolidated economic solvency ratio at between 170% and 190% as of June 30, 2026, above its operating target of 150%.
  • +Reducing the geographic footprint could release well over $3 billion in capital for redeployment into PGIM, group insurance, and retirement in selected markets, alongside targeted efficiency benefits of $750 million before tax by the end of 2028.

▼ Selling Case6 pts

Valuation

The analyst consensus on PRU is Neutral, with an average price target of $105.22 and a wide range between $87 and $128; the highest target is slightly above the 52-week range high of $127.72, while the lowest target is below the range low of $91.89. This divergence reflects the market’s balancing of PGIM’s growth and the $750 million benefits plan on one hand, against the expected fiscal 2026 impact of the Prudential Japan sales suspension of between $525 million and $575 million and restructuring execution risks on the other, while the data does not include a valid price-to-earnings multiple for an additional comparison.

HoldAnalyst target: $105.22(-11.8%)

Figures in the text are as of 2026-08-27; the live price is shown at the top of the page.

FAQ

What drove Prudential Financial’s results in fiscal Q2 2026?

Fiscal Q2 2026 revenue was approximately $15.7 billion, net income was $985 million, and earnings per share were $2.80. On an adjusted operating basis, after-tax income increased 14% year over year to $1.4 billion, or $4.08 per share. The improvement came primarily from higher spread income, increased asset management fees, and a net benefit from the assumption update, partially offset by higher expenses related to the Prudential Japan sales suspension and distribution expenses associated with sales growth.

Why is PGIM central to PRU’s strategy?

PGIM represents approximately 12% of the company’s annual adjusted operating income, and management is targeting an increase to around 25%. In fiscal Q2 2026, its adjusted operating income before tax increased 28% to $294 million, and its margin improved 470 basis points to 28.2%. Its drivers include the deployment of approximately $21 billion in private capital, growth in active ETF fund assets of approximately 21% from the previous quarter to around $35 billion, and the GreenSky transaction valued at up to $3 billion, announced on August 21, 2026.

How significant is the Prudential Japan sales suspension issue?

The impact of the sales suspension on adjusted operating income before tax was $105 million in fiscal Q2 2026, compared with approximately $130 million in the previous quarter. Management continues to estimate the total fiscal 2026 impact at between $525 million and $575 million, because the effects of lost sales, policyholder behavior, and Life Planner compensation do not develop linearly. Meanwhile, international business earnings remained strong at $855 million, up 12%, and the company estimated the consolidated economic solvency ratio for its Japan operations at between 170% and 190% as of June 30, 2026, compared with an operating target of 150%.

Earnings callEDGAR filings30-day newsInsider activity

Automated analysis for informational purposes only — not investment advice.

  • −The voluntary sales suspension at Prudential Japan represents a direct drag on earnings; its impact was $105 million in fiscal Q2 2026, and management still expects a total impact of between $525 million and $575 million on adjusted operating income before tax for fiscal 2026, explaining that lost sales and Life Planner commissions could worsen nonlinearly during the year.
  • −Pension risk transfer PRT activity remained weak, and the company recorded no meaningful activity in it during fiscal Q2 2026, while retirement business income of $392 million was nearly unchanged year over year due to the runoff of the PRT portfolio, higher distribution expenses, and weaker underwriting results. Management expects industry transaction volumes during fiscal 2026 to remain below the record levels of previous years.
  • −PGIM faces pressure on flows despite improved earnings; it recorded equity redemptions of approximately $5 billion as the industry continued shifting from active to passive management, while affiliated outflows totaled $3 billion due to the gradual runoff of variable annuities. This means that improvement in fees and margins depends partly on market and investment performance in the face of ongoing asset attrition.
  • −The restructuring involves execution and capital allocation risks, as Prudential plans to sell approximately six or seven businesses in emerging markets and recycle well over $3 billion through a strategic process that could extend for five years. The company has also not yet specified the cost of the investments required to achieve the $750 million in efficiency benefits and confirmed that part of the savings will be reinvested rather than flowing entirely to net income.
  • −The assumption update revealed sensitivity to mortality, policyholder behavior, and claims; despite an adjusted operating benefit before tax of $65 million, the impact under generally accepted accounting principles was a loss before tax of $379 million, primarily associated with unfavorable assumptions in retirement and long-term care within divested businesses. Income from legacy U.S. products also declined 33% to $234 million due to less favorable underwriting and the runoff of variable annuities.
  • −The neutral analyst consensus reflects meaningful disagreement over value, with price targets ranging from $87 to $128 around an average of $105.22, while the 52-week range extends from $91.89 to $127.72. This dispersion weighs execution risks in Japan and capital reallocation against the potential success of PGIM’s expansion and cost reductions, without a forward price-to-earnings multiple that could be used as an additional valuation anchor.
  • How does Prudential Financial intend to improve growth and efficiency through 2029?

    The company plans to reduce its retirement and insurance presence across more than twelve countries by approximately half and focus on the United States, Japan, and selected European countries. It expects emerging-market sales to release well over $3 billion in capital for redeployment into PGIM, group insurance, and retirement through a strategic process extending approximately five years. It also targets annual benefits before tax of $750 million by the end of 2028 and an improvement of 150 basis points in the operating expense ratio over three years, with the full benefit appearing in 2029 results.

    What are the main sources of growth in PRU’s insurance and retirement businesses?

    Individual annuity sales reached $3.6 billion in fiscal Q2 2026, up 14%, supported by FlexGuard 2.0 and fixed-rate annuity products. Group insurance generated record adjusted operating income before tax of $155 million, while its year-to-date sales increased 26% to $599 million. Individual life insurance recorded record second-quarter sales of $237 million, with record sales of Custom Premier II and adjusted operating income before tax of $176 million.

    How does PRU’s stock valuation look according to analyst consensus?

    The analyst consensus rates the stock Neutral, with an average target of $105.22. The target range extends from $87 to $128, a wide dispersion that overlaps with the 52-week range of $91.89 to $127.72. The range reflects differing estimates of the ability of PGIM’s growth and the efficiency plan to offset the impact of Prudential Japan and the risks of asset sales and capital redeployment, while the data does not provide a price-to-earnings multiple that can be relied upon as an additional valuation anchor.