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Stocks
Primo Brands Corporation
PRMB

PRMB Primo Brands Corporation

Primo Brands Corporation · NYSE
Market Closed
20.75
▲ ⁦+0.92%⁩ (+0.19)
Market Cap$7.5B
Beta0.71
52w Low52w High
14.3626.21
Last Week
⁦-5.90%⁩
Last Month
⁦-13.22%⁩
Last 3 Months
⁦-13.43%⁩
Last Year
⁦-16.06%⁩
EL7 Factor Analysis
How we score this
Overall72
Strong — clearly above market medianF 6/9DistressBetter than 72% of Market stocks, per EL7's modelUnsustainable dividend (payout > 100%)
FactorScoreDistributionValueAvgRank
▸
Valuation
57
76.9x▼17.8xAround median
▸
Growth
82
11.5%▲7.1%Top tier
▸
Quality
57
4.6%4.5%Around median
▸
Safety
39
4.8x▼2.6xBottom tier
▸
Capital Return
72
2.12%2.12%Top tier
▸
Momentum
56
1.6%▼2.9%Around median
▸
Sentiment
74
9▲3Top tier
Fair Value
Low confidenceCurrent price$21
Analyst target · 2 analysts
$29
⁦+40%⁩
See it clearly undervalued
Range ⁦$25–$31⁩
vs
DCF (estimate)
$2.69
⁦-87%⁩
Sees it clearly overvalued
⁦7.9⁩% discount · ⁦0⁩% growth
Bottom lineThe two methods disagree — estimate range ⁦$2.69–$29⁩.

Estimates — analyst targets and a simplified DCF, not investment advice.

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Annual plan
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Monthly plan
$29/mo

Analyst Consensus

This section combines price targets, revision history, analyst coverage changes, and an AI summary of what changed on the Street.

Price Target· 2 analysts setting price target
$27.80
⁦+34.0%⁩
Current Price $20.75·Median $29.00
Low
$25.00
High
$31.00
Current price
$20.75
Average target
$27.80
Street summary

Primo Brands (PRMB) Price Target Analysis

The average price target for PRMB stock saw a slight decline of 1.59% over the past thirty days, falling from $28.25 to $27.8, with the current price ($24.7) remaining below the lowest observed price target ($25). This discrepancy, with only two analysts currently providing price targets, reflects uncertainty in estimating the precise fair value despite stable positive recommendations from major institutions such as Morgan Stanley and RBC Capital, which maintained their ratings in August 2026.

As of 2026-08-14
Revisions momentum · 30d
⁦0.0%⁩
Average rating
★ 4.25
Buy
Analyst coverage
12
Buy conviction
83%
High
Target dispersion
29%
Analyst ratings over time12 analysts rating
5
5
2
Strong BuyBuyHoldSellStrong Sell
Rating trend — last 12 months4.23 → 4.25
Recent analyst moves
  • = Reiterate2026-08-07
    RBC Capital
    Outperform
  • = Reiterate2026-08-07
    Morgan Stanley
    Overweight
  • = Reiterate2026-08-06
    TD Cowen
    Buy
Premium content
Key Financials

Ten ratios that matter, each compared against its sector median and average — so you can see whether a number is rich or cheap relative to peers in the same sector.

StockSector medianSector averagetypical sector range
MetricValuePosition within sectorVerdict
  • P/E (TTM)
    76.85x
    4.61x36.85x
    Very expensive
  • Forward P/E
    14.81x
    3.86x30.86x
    Near median
  • EV / EBITDA
    11.66x
    2.86x22.90x
    Cheap
  • FCF Yield
    4.9%
    -37.4%14.9%
    Strong
  • Revenue Growth YoY
    11.5%
    -16.7%29.2%
    Above average
  • EPS Growth YoY
    336.8%
    -135.4%136.3%
    Exceptional
  • Gross Margin
    29.2%
    9.2%67.5%
    Near median
  • ROIC
    4.6%
    -29.3%20.8%
    Above average
  • Net Debt / EBITDA
    4.81x
    0.61x4.86x
    Above average
  • Dividend Yield
    2.1%
    0.9%8.3%
    Low
  • Payout Ratio
    162.5%
    15.9%176.6%
    High
  • Altman Z-Score
    1.11
    -4.825.90
    Above average
Financial Analysis
|

Stock Analysis

AI-generated
Based on 2026-08-05 data

Company Overview

Primo Brands Corporation operates in bottled water and direct water services, generating revenue through two main channels: retail and direct delivery to homes and offices. Its portfolio spans multiple price tiers and usage formats, from refill and exchange to bottled water, and includes Pure Life, regional spring waters, and the premium brands Saratoga and Mountain Valley; its growth strategy also relies on increasing distribution points, improving in-store presence, expanding cold immediate-consumption packages, pricing, and product mix.

In quarter 2 of fiscal year 2026, revenue reached $1.8 billion, with comparable growth of 4.2% year over year, versus gross profit of $548.7 million, net income of $69.2 million, and earnings per share of $0.19. Gross profit equaled approximately 30.5% of revenue, while the adjusted EBITDA margin reached 21.4%, up 10 basis points year over year and 260 basis points compared with the previous quarter, and adjusted EBITDA reached $385 million, an increase of 5%.

Growth was broad-based but relied primarily on price and mix, which added 4.3% to comparable sales, versus a negative volume impact of 0.1%. Direct delivery sales increased 0.4% despite lower volume and a smaller customer base, while the retail channel led growth, with regional spring water up 4.1%, purified water up 1.9%, and premium brands up 30.5%, alongside value and volume share gains within the bottled water category.

What's Driving the Stock

  • On August 5, 2026, Primo Brands raised its fiscal year 2026 comparable net sales growth guidance to a range of 2%–4% from 1%–3%, marking the second consecutive guidance increase, after growth in quarter 2 of fiscal year 2026 exceeded management's expectations.
  • Direct delivery returned to growth of 0.4% in quarter 2 of fiscal year 2026, one full quarter ahead of management's expectations and with a sequential improvement of 340 basis points from the previous quarter; on-time and in-full delivery also reached the mid-90s range during June 2026, and call center calls fell below pre-merger levels.
Earnings callEDGAR filings30-day newsInsider activity

Automated analysis for informational purposes only — not investment advice.

  • Premium brand sales increased 30.5% in quarter 2 of fiscal year 2026, and Saratoga and Mountain Valley achieved value and volume share gains supported by expanded distribution, while management sees additional opportunity from new production capacity, increased penetration, and purchase frequency.
  • The quality of cash generation improved in quarter 2 of fiscal year 2026; operating cash flow reached $227.9 million, and adjusted free cash flow reached $200.1 million, an annual increase of $30.4 million, while fiscal year 2026 adjusted free cash flow guidance remained at $790–$810 million.
  • Liquidity of $953 million provided flexibility for reinvestment and capital returns; the company repurchased 708 thousand shares for $15.5 million in quarter 2 of fiscal year 2026, and the board of directors confirmed quarterly dividends of $0.12 per share, with $62.8 million remaining under the repurchase authorization at quarter-end.
  • Buying & Selling Case

    ▲ Buying Case4 pts

    • +The business achieved growth for the second consecutive quarter, and comparable sales growth accelerated to 4.2% in quarter 2 of fiscal year 2026, with simultaneous growth in retail and direct delivery and value and volume market share gains.
    • +The portfolio's diversification across Pure Life, regional spring waters, Saratoga, and Mountain Valley provides exposure to multiple price segments, as reflected in growth of 4.1% for regional spring waters, 1.9% for purified water, and 30.5% for premium brands during quarter 2 of fiscal year 2026.
    • +Operational stabilization and higher productivity increased adjusted EBITDA by 5% to $385 million and expanded its margin to 21.4%, alongside a $30.4 million year-over-year improvement in adjusted free cash flow.
    • +Net leverage declined to 3.42 times at the end of quarter 2 of fiscal year 2026 from 3.52 times in the previous quarter, and management is targeting a level below 3 times as EBITDA and cash flows improve.

    ▼ Selling Case6 pts

    • −The direct delivery recovery remains incomplete because its 0.4% sales growth in quarter 2 of fiscal year 2026 came from price and mix despite lower volume and a smaller customer base, and management acknowledged that a return to volume growth still lies ahead for the company.
    • −Comparable sales growth in quarter 2 of fiscal year 2026 relied on a 4.3% contribution from price and mix, while volume reduced growth by 0.1%, making growth sustainability dependent on Primo Brands' ability to achieve a better balance between pricing and volume.
    • −Despite raising revenue guidance, the company maintained its fiscal year 2026 adjusted EBITDA guidance at $1.465–$1.515 billion; the midpoint of the range implies a margin of 21.8% with no annual growth, due to investment in growth and higher transportation and commodity costs.
    • −Operations face exposure to freight costs and spot-market prices amid a tight transportation market, while the startup of the new Mountain Valley line also caused temporary product supply disruption; the company is relying on hedging, its private fleet, pricing, and supply chain initiatives to mitigate these pressures.
    • −Net leverage remains elevated at 3.42 times at the end of quarter 2 of fiscal year 2026, above management's near-term target of below 3 times, making achievement of the target dependent on continued strength in cash flow and EBITDA.
    • −Net insider activity during the three months ending with the latest transaction on August 10, 2026, was negative $992.8 million, with two purchases and two sales; this is a weak trading signal on its own because insider sales may be prearranged unless disclosures state otherwise.

    Valuation

    Analyst consensus rates PRMB shares a “Buy,” with an average target of $27.8 and a range of $25 to $31; the average target exceeds the high recorded within the 52-week range of $14.36–$26.21, while the highest target exceeds that high by a wider margin. No usable price-to-earnings ratio is available in the provided data, so the stock's valuation rests on the company's ability to convert guided revenue growth of 2%–4% into earnings expansion, while the expected EBITDA margin remaining at 21.8% at the guidance midpoint indicates continued cost and investment pressure.

    BuyAnalyst target: $27.8(+34.0%)

    Figures in the text are as of 2026-08-30; the live price is shown at the top of the page.

    FAQ

    What drove Primo Brands' growth in quarter 2 of fiscal year 2026?

    Comparable sales increased 4.2% to $1.8 billion in quarter 2 of fiscal year 2026, exceeding management's expectations. Price and mix contributed 4.3% of growth, while the volume impact was negative 0.1%. Retail led performance across mass, grocery, and away-from-home channels, alongside direct delivery returning to growth of 0.4%.

    Has Primo Brands' direct delivery service fully recovered?

    Direct delivery sales returned to growth of 0.4% in quarter 2 of fiscal year 2026, one quarter ahead of management's expectations and after a sequential improvement of 340 basis points. On-time and in-full delivery reached the mid-90s range during June 2026, while call center calls fell below the pre-merger level. However, volume remained lower because of the smaller customer base, and management said that a return to volume growth remains a later stage of the recovery.

    How important are Saratoga and Mountain Valley to PRMB's growth?

    Premium brand sales increased 30.5% in quarter 2 of fiscal year 2026, with Saratoga growing faster than Mountain Valley. Both brands achieved value and volume share gains supported by expanded distribution, and management believes new capacity and increased penetration can support mix and margins. The startup of the new Mountain Valley line faced temporary supply disruption, showing that execution of the production expansion remains an important factor.

    What is Primo Brands' guidance for fiscal year 2026?

    The company raised its fiscal year 2026 comparable net sales growth guidance to 2%–4% from 1%–3%. It maintained adjusted EBITDA guidance at $1.465–$1.515 billion, with the midpoint implying a margin of 21.8%, unchanged year over year. It also maintained adjusted free cash flow guidance at $790–$810 million, with annual capital expenditures of approximately 4% of net sales, plus approximately $100 million of integration-related capital expenditures.

    How do liquidity, debt, and capital returns look at Primo Brands?

    Available liquidity reached $953 million at the end of quarter 2 of fiscal year 2026, split between cash and the unused credit facility. Net leverage declined to 3.42 times from 3.52 times in the previous quarter, versus a near-term target below 3 times. The company repurchased 708 thousand shares for $15.5 million during the quarter, and the board of directors confirmed quarterly dividends of $0.12 per share, with $62.8 million remaining under the repurchase authorization.