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Stocks
PROG Holdings, Inc.
PRG

PRG PROG Holdings, Inc.

PROG Holdings, Inc. · NYSE
Market Closed
36.96
▼ ⁦-0.51%⁩ (-0.19)
Market Cap$1.5B
Beta1.79
52w Low52w High
25.8047.73
Last Week
⁦-3.93%⁩
Last Month
⁦-14.92%⁩
Last 3 Months
⁦+0.52%⁩
Last Year
⁦+4.41%⁩
EL7 Factor Analysis
How we score this
Overall86
Excellent — top fifth of the marketSuper StockF 6/8Better than 86% of Market stocks, per EL7's model
FactorScoreDistributionValueAvgRank
▸
Valuation
93
10.2x▲17.8xTop tier
▸
Growth
46
8.0%▲7.1%Around median
▸
Quality
93
——Top tier
▸
Safety
50
——Around median
▸
Capital Return
39
1.46%▼2.12%Bottom tier
▸
Momentum
63
32.7%▲2.9%Around median
▸
Sentiment
45
5▲3Around median
Fair Value
Low confidenceCurrent price$37
Analyst target · 1 analysts
$48
⁦+30%⁩
See it clearly undervalued
Range ⁦$45–$60⁩
vs
DCF (estimate)
$107
⁦+191%⁩
Sees it clearly undervalued
⁦12.4⁩% discount · ⁦11⁩% growth
Bottom lineThe two methods broadly agree — estimate range ⁦$48–$107⁩.

Estimates — analyst targets and a simplified DCF, not investment advice.

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Monthly plan
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Analyst Consensus

This section combines price targets, revision history, analyst coverage changes, and an AI summary of what changed on the Street.

Price Target· 1 analysts setting price target
$50.10
⁦+35.6%⁩
Current Price $36.96·Median $48.00
Low
$45.00
High
$60.00
Current price
$36.96
Average target
$50.10
Street summary

PROG Holdings (PRG) Price Target Review Analysis

Bullish tilt

PRG stock has seen a notable improvement in analyst outlook over the past thirty days, with the average price target jumping by 14.18% to reach $50.1. This increase reflects growing optimism despite the divergence in recent ratings; while Jefferies upgraded the stock to a "Buy" rating in July 2026, Loop Capital took a more cautious stance by downgrading it to "Hold." The stock is currently trading at $43.44, a level even lower than the lowest observed price target ($45), indicating a positive price gap according to analyst estimates.

As of 2026-08-06
Revisions momentum · 30d
⁦0.0%⁩
Average rating
★ 4.00
Buy
Analyst coverage
7
Buy conviction
86%
High
Target dispersion
41%
Wide
Analyst ratings over time7 analysts rating
1
5
1
Strong BuyBuyHoldSellStrong Sell
Rating trend — last 12 months3.88 → 4.00
Recent analyst moves
  • = Reiterate2026-07-30
    KeyBanc
    Overweight
  • ⬆ Upgrade2026-07-08
    Jefferies
    HoldBuy
  • ⬇ Downgrade2026-07-01
    Loop Capital Markets
    BuyHold
Premium content
Key Financials

Ten ratios that matter, each compared against its sector median and average — so you can see whether a number is rich or cheap relative to peers in the same sector.

StockSector medianSector averagetypical sector range
MetricValuePosition within sectorVerdict
  • P/E (TTM)
    10.15x
    3.16x25.26x
    Cheap
  • Forward P/E
    7.78x
    2.76x22.06x
    Cheap
  • EV / EBITDA
    8.82x
    3.07x24.55x
    Very cheap
  • FCF Yield
    21.7%
    -19.9%19.1%
    Exceptional
  • Revenue Growth YoY
    8.0%
    -36.3%104.2%
    Near median
  • EPS Growth YoY
    -27.9%
    -99.4%194.2%
    Below average
  • Gross Margin
    33.0%
    23.5%98.3%
    Below average
  • ROIC
    11.6%
    -36.5%24.6%
    Strong
  • Net Debt / EBITDA
    3.11x
    0.25x7.31x
    Low debt
  • Dividend Yield
    1.5%
    0.6%9.0%
    Low
  • Payout Ratio
    15.3%
    9.8%97.8%
    Low
  • Altman Z-Score
    —
    —
Financial Analysis
|

Stock Analysis

AI-generated
Based on 2026-07-29 data

Company Overview

PROG Holdings operates through a consumer finance ecosystem comprising Progressive Leasing, Four Technologies, Purchasing Power, and MoneyApp. Progressive Leasing generates revenue from lease-to-own agreements, while Four offers a pay-in-four service and relies heavily on repeat purchases and Four Plus subscriptions. Purchasing Power provides employer-sponsored financed purchases, while MoneyApp supports engagement and cross-selling within the ecosystem. These products target a similar consumer base, with differences in purchase sizes and repayment mechanisms across each product.

In fiscal Q2 2026, consolidated revenue reached $719.7 million, up 22.3% year over year, while gross profit according to EDGAR data was approximately $644.0 million, net income was $37.0 million, and reported earnings per share were $0.91. The company also recorded adjusted earnings before interest, taxes, depreciation, and amortization of $88.4 million, with a margin of 12.3%, and adjusted non-GAAP earnings per share of $1.19, exceeding the high end of its previous guidance.

Progressive Leasing remained the largest business component, with revenue of $550.3 million despite a 3.4% year-over-year decline, and generated a gross profit margin of 33.8% and an adjusted earnings before interest, taxes, depreciation, and amortization margin of 12.7%. Four generated revenue of $35.1 million and adjusted earnings before interest, taxes, depreciation, and amortization of $8.7 million, while Purchasing Power recorded revenue of $130.4 million and adjusted earnings before interest, taxes, depreciation, and amortization of $10.6 million. Consolidated revenue growth was driven primarily by the addition of Purchasing Power and triple-digit growth at Four, offset by the continued decline in Progressive Leasing revenue during the quarter.

What's Driving the Stock

  • Management raised its fiscal 2026 guidance to revenue of between $3.025 billion and $3.1 billion, adjusted earnings before interest, taxes, depreciation, and amortization of between $355 million and $375 million, and adjusted earnings per share of between $4.75 and $5.00, after fiscal Q2 2026 results exceeded the high end of its previous guidance.
Earnings callEDGAR filings30-day newsInsider activity

Automated analysis for informational purposes only — not investment advice.

  • Progressive Leasing returned to gross merchandise value growth of 3.4% year over year, reaching $428.1 million, after contracting 2.2% in fiscal Q1 2026. Applications also increased at a double-digit rate, and e-commerce's share reached 25.6% of gross merchandise value, compared with 20.9% a year earlier.
  • Four increased gross merchandise value by 111% to $315 million and revenue by 118% to $35.1 million in fiscal Q2 2026, with active shoppers growing by approximately 80% and Four Plus subscribers contributing approximately 80% of total merchandise value.
  • Purchasing Power generated gross merchandise value of $158.8 million, with double-digit year-over-year growth, and its adjusted earnings before interest, taxes, depreciation, and amortization improved from $0.8 million in Q1 to $10.6 million in fiscal Q2 2026. After quarter-end, it also added a major client with more than 80 thousand eligible employees, while management expects building awareness, enrollment, and repeat purchasing typically to take between two and three years.
  • Artificial intelligence investments demonstrated a measurable commercial impact; AI-powered search at Purchasing Power nearly doubled the conversion rate among enrolled customers who used it, and the company also launched the Vita assistant and AI-powered features at Four.
  • Recourse debt declined by $50 million during fiscal Q2 2026, bringing the total reduction since completing the Purchasing Power acquisition to approximately $260 million. This lowered net leverage from approximately 2.5 times following the transaction to 1.7 times as of June 30, 2026, and enabled the resumption of share repurchases, totaling 280 thousand shares.
  • Buying & Selling Case

    ▲ Buying Case4 pts

    • +PROG Holdings combines the recovery of Progressive Leasing, Four's rapid growth, and the addition of Purchasing Power, driving consolidated gross merchandise value to $902 million, up 60% year over year in fiscal Q2 2026.
    • +Four demonstrates the potential to combine growth and profitability; it achieved triple-digit gross merchandise value growth for the eleventh consecutive quarter, with an adjusted earnings before interest, taxes, depreciation, and amortization margin of 24.8% and purchase frequency of approximately five transactions per customer during the quarter.
    • +Progressive Leasing's profitability improved despite consumer pressures, as its gross margin increased by 143 basis points to 33.8%, while its adjusted earnings before interest, taxes, depreciation, and amortization margin reached 12.7%, its highest Q2 margin since emerging from the COVID pandemic period, according to management.
    • +Unrestricted liquidity of $85.2 million and total available liquidity of $435.2 million, together with net leverage of 1.7 times, provide capacity to fund gross merchandise value growth, invest in products, distribute $0.14 per share each quarter, and repurchase shares.

    ▼ Selling Case6 pts

    • −Progressive Leasing's portfolio faces clear credit pressure; lease merchandise write-offs reached 8.4% of segment revenue in fiscal Q2 2026, with slight increases in delinquencies and roll rates into write-off. Management expects fiscal 2026 write-offs to approach the high end of its annual range of 6% to 8%.
    • −A significant portion of revenue depends on Progressive Leasing, which generated $550.3 million of the $719.7 million in total consolidated revenue in fiscal Q2 2026, while its revenue declined 3.4% year over year. Therefore, converting positive gross merchandise value into actual portfolio and revenue growth during the second half remains an important financial factor.
    • −The budgets of the company's customers remain affected by inflation and higher fuel prices, with weakness at Progressive Leasing concentrated in high-ticket essential goods such as furniture and appliances. Purchasing Power also excluded furniture and jewelry from the year-over-year growth it recorded across most merchandise categories, illustrating that demand is not equally resilient throughout the ecosystem.
    • −Four's margin declined to 24.8% in fiscal Q2 2026 from the seasonally elevated level of 37% in Q1, while the midpoint of fiscal 2026 guidance includes a margin slightly below 22%. Progressive Leasing's guidance also assumes that margin support from lower early purchase options will weaken during the second half, making the continuation of first-half margins uncertain.
    • −Management acknowledged that Four's growth will slow as the comparison base expands, despite continued current momentum. In addition, Purchasing Power's new client with more than 80 thousand eligible employees may typically require two or three years to build awareness and enrollment and convert users into repeat buyers.
    • −Insider activity recorded net sales of 183,060 shares during the three months ended with the latest transaction on August 5, 2026, through three sales and no purchases. This remains a weak signal on its own, because insider sales may be prearranged unless evidence proves otherwise.

    Valuation

    Analyst consensus rates PRG shares a “Buy,” with an average price target of $50.1 and a wide range of $45 to $60; the average is slightly above the 52-week range high of $47.73, while the low end of the range is $25.80. No price-to-earnings ratio is available in the data despite earnings per share of approximately $3.60 during the trailing twelve-month period ended in 2026, making it difficult to test the optimism of analyst targets against a stated earnings multiple. The wide 52-week range and target range reflect the valuation's sensitivity to the balance between the growth of Four and Purchasing Power on one hand, and higher Progressive Leasing write-offs and consumer pressure on the other.

    BuyAnalyst target: $50.1(+35.6%)

    Figures in the text are as of 2026-09-01; the live price is shown at the top of the page.

    FAQ

    What drove PROG Holdings' revenue growth in fiscal Q2 2026?

    Consolidated revenue increased 22.3% year over year to $719.7 million in fiscal Q2 2026. Growth was driven primarily by the addition of Purchasing Power, which recorded revenue of $130.4 million, and by Four's 118% revenue increase to $35.1 million. This was partially offset by a 3.4% decline in Progressive Leasing revenue to $550.3 million due to a smaller average portfolio during the quarter.

    Did Progressive Leasing return to growth in fiscal Q2 2026?

    Progressive Leasing's gross merchandise value returned to growth, increasing 3.4% year over year to $428.1 million after declining 2.2% in fiscal Q1 2026. Applications increased at a double-digit rate, and e-commerce's contribution reached 25.6% of gross merchandise value, compared with 20.9% a year earlier. However, segment revenue remained down 3.4% year over year, and management expects the comparison to turn positive during the second half as the leased asset balance is rebuilt.

    Why is Four an important driver for PRG shares?

    Four generated gross merchandise value of $315 million in fiscal Q2 2026, up 111% year over year, marking its eleventh consecutive quarter of triple-digit growth. Its revenue reached $35.1 million and adjusted earnings before interest, taxes, depreciation, and amortization reached $8.7 million, with a margin of 24.8%. Four Plus subscribers also contributed approximately 80% of merchandise value, while average purchase frequency was approximately five transactions per quarter, supporting repeat usage and operating leverage.

    What are the key credit risks at PROG Holdings?

    Progressive Leasing merchandise write-offs reached approximately 8.4% of segment revenue in fiscal Q2 2026, as customers were affected by inflation and higher fuel prices. Management expects fiscal 2026 write-offs to remain within the 6% to 8% range but near its high end, and it reduced approval rates year over year and made limited adjustments to underwriting decisions. By contrast, Four's provisions as a percentage of merchandise value remained approximately stable year over year, while Purchasing Power's provisions were within management's expectations.

    What is PROG Holdings' fiscal 2026 guidance?

    The company raised its fiscal 2026 revenue guidance to a range of $3.025 billion to $3.1 billion. It also expects adjusted earnings before interest, taxes, depreciation, and amortization of between $355 million and $375 million, and adjusted earnings per share of between $4.75 and $5.00. This guidance assumes continued existing financial pressure on customers, no significant increase in unemployment among its consumer base, and no material change in its underwriting decision approach.

    What do PRG's debt position and capital return policy look like?

    PROG Holdings ended fiscal Q2 2026 with unrestricted cash of $85.2 million and total available liquidity of $435.2 million. Recourse debt declined to $600 million after repaying $50 million during the quarter and $260 million since completing the Purchasing Power acquisition, reducing net leverage to 1.7 times as of June 30, 2026. The company pays quarterly dividends of $0.14 per share and repurchased 280 thousand shares during the quarter after resuming its repurchase program.