| Factor | Score | Distribution | Value | Avg | Rank |
|---|---|---|---|---|---|
Valuation | 61 | 17.6x | 17.8x | Around median | |
Growth | 14 | 0.2% | 7.1% | Bottom tier | |
Quality | 70 | 11.5% | 4.5% | Top tier | |
Safety | 74 | 1.2x | 2.6x | Top tier | |
Capital Return | 45 | 4.43% | 2.12% | Around median | |
Momentum | 3 | -43.6% | 2.9% | Bottom tier | |
Sentiment | 43 | 26 | 3 | Around median |
Estimates — analyst targets and a simplified DCF, not investment advice.
Ten ratios that matter, each compared against its sector median and average — so you can see whether a number is rich or cheap relative to peers in the same sector.
NIKE operates a global business centered on athletic footwear, apparel, and accessories through Nike, Jordan, and Converse, generating revenue from direct sales through Nike Digital and company-owned stores, as well as wholesale distribution. In fiscal 2026, the company reorganized approximately 8 thousand employees into specialized sports teams and focused its investments on innovation, store experiences, and distributor partnerships; wholesale revenue increased 4%, while more than 15 thousand spaces at wholesale partners and more than 150 company-owned stores were refreshed.
In fiscal 2026 Q4, revenue was $11.0 billion, gross profit was $5.4 billion, and net income was $1.1 billion, while the company reported that revenue declined 1% on a reported basis and 4% on a constant-currency basis. Gross margin was 49.2%, but it benefited by approximately 900 basis points from a nonrecurring customs refund of $986 million; excluding it, gross margin was 40.2%, down 10 basis points, and earnings per share were $0.72, or $0.20 excluding the refund. Nike Direct declined 9%, including a 12% decline in Nike Digital and a 7% decline in stores, compared with 1% wholesale growth.
Fiscal 2026 revenue was approximately $46.4 billion, gross profit was $19.9 billion, net income was $3.1 billion, and diluted earnings per share were $2.10. Reported revenue was flat and declined 2% on a constant-currency basis, and gross margin was 42.9%, but it was 40.8% excluding the effect of the customs refund; earnings per share also declined 3% and would have been $1.58 without that effect. The performance sports business improved with mid-single-digit growth, but Nike Sportswear and Jordan Streetwear remained the primary weakness, while classic footwear franchises were reduced by more than $2 billion during fiscal 2026.
The analyst consensus rates the stock a “Buy,” with an average price target of $50.32, but the wide target range of $35 to $75 reflects substantial disagreement about the speed of the turnaround's success. The average target is well below the 52-week range high of $79.51, while the highest target of $75 is close to it and the lowest target falls below the range low of $38.41; this dispersion balances momentum in running and football on one side against weakness in Sportswear and China and the partial dependence of fiscal 2026 earnings on a nonrecurring customs refund on the other.
Figures in the text are as of 2026-08-27; the live price is shown at the top of the page.
Revenue was $11.0 billion, gross profit was $5.4 billion, and net income was $1.1 billion. Reported revenue declined 1% and 4% on a constant-currency basis, while gross margin was 49.2%. The margin benefited from a nonrecurring customs refund of $986 million; without it, gross margin was 40.2%, and earnings per share were $0.20 instead of $0.72.
The clearest evidence through fiscal 2026 came from Nike Running, which recorded five consecutive quarters of double-digit growth and added approximately $1 billion. The company also gained five points of market share in prominent running footwear in North America and Western Europe. However, reported annual revenue remained flat and declined 2% on a constant-currency basis, so the success in performance sports has not yet translated into company-wide growth.
The two businesses together represent approximately half of Nike's revenue, so their weakness directly affects the trajectory of total sales. Sportswear declined at a double-digit rate in fiscal 2026 Q4 after the company reduced classic footwear franchises by more than $2 billion during the year. Management expects negative performance to continue in fiscal 2027, with improvement in the second half, and intends to introduce more than 12 new footwear styles in Nike Sportswear during that half.
Automated analysis for informational purposes only — not investment advice.
Greater China revenue declined 7% in fiscal 2026 Q4, with Nike Direct down 14%, Nike Digital down 25%, and wholesale down 19%. In contrast, running grew at a mid-single-digit rate, global football and tennis achieved double-digit growth, and sales at the House of Innovation in Shanghai also increased at a double-digit rate. The company is clearing inventory, reducing promotions, and reorganizing sales channels, and inventory and units declined at a double-digit rate, but management expects near-term revenue trends to remain similar to recent performance.
The product lineup includes Peg 42, AeroFit, and Mercurial, and the company described the Mercurial launch as the fastest 24-hour football boot launch in Nike Direct history. AeroFit is scheduled to appear in running apparel in fall 2026 and Caitlin Clark is scheduled to launch in the 2026 holiday season, while the first collection developed entirely by the sports teams will appear in spring 2027. Nike Sportswear is also planning more than 12 new footwear styles in the second half of fiscal 2027, but management explained that scaling these products and converting them into consistent results will take time.
Management expects revenue to decline at a low- to mid-single-digit rate during the period for which it provided guidance, with earnings remaining approximately flat excluding the customs-refund benefit. For fiscal 2027 Q1, it expects revenue to decline at the same rate and gross margin to increase slightly, with selling, general, and administrative expenses remaining flat and demand-creation spending growing at a high-single-digit rate. The company expects sequential deceleration in Q2 because of comparisons with digital promotions in EMEA and the timing of wholesale shipments in North America, while assuming that additional tariffs will rise from 10% to 15% after the end of July 2026.
