| Factor | Score | Distribution | Value | Avg | Rank |
|---|---|---|---|---|---|
Valuation | 29 | 39.8x | 17.8x | Bottom tier | |
Growth | 75 | 20.4% | 7.1% | Top tier | |
Quality | 80 | — | 4.5% | Top tier | |
Safety | 95 | — | 2.6x | Top tier | |
Capital Return | 34 | — | 2.12% | Bottom tier | |
Momentum | 77 | 45.1% | 2.9% | Top tier | |
Sentiment | 64 | 9 | 3 | Around median |
Estimates — analyst targets and a simplified DCF, not investment advice.
Ten ratios that matter, each compared against its sector median and average — so you can see whether a number is rich or cheap relative to peers in the same sector.
Monster Beverage Corporation develops, markets, and sells energy drinks through a portfolio that includes Monster Energy, Ultra, Juice Monster, Reign, Bang, and Predator, alongside strategic brands and an alcoholic beverages segment. Growth is driven by innovation, selective pricing, marketing investment, and distribution expansion in collaboration with The Coca-Cola Company and its bottling partners, particularly in international markets and foodservice and on-premise channels. In Q2 FY2026, sales outside the United States represented approximately 46% of total sales, compared with approximately 41% in the corresponding period.
Net sales in Q2 FY2026 reached a record $2.54 billion, up 20.2% from $2.11 billion in Q2 FY2025, while currency-adjusted growth was 17.9%. Operating income increased 17.2% to $740.4 million, equivalent to an operating margin of approximately 29.1%, and diluted net earnings per share rose 19% to $0.59; net income also reached $584.5 million according to the company’s results published in August 2026. Gross margin improved to 55.9% from 55.7% due to pricing actions and product mix, despite higher aluminum can and inbound freight costs.
The Monster Energy drinks segment remained the primary driver, with sales rising 21.6% to $2.36 billion and accounting for approximately 93% of Q2 FY2026 sales. Strategic brands grew 10.6% to $143.7 million, while sales in the alcohol brands segment declined 15.2% to $32.2 million. On a trailing twelve-month basis through 2026, the company recorded revenue of $8.8 billion, gross profit of $4.9 billion, net income of two billion dollars, and earnings per share of $2.056.
The analyst consensus is Buy, with an average target of $97.45 and a range of $88 to $105, while Deutsche Bank maintained its Hold rating with a target of $100 in August 2026. Both the average target and the lowest target exceed the recorded upper end of the 52-week range of $50.17, but the direct comparison is affected by the two-for-one stock split for which split-adjusted trading began on August 11, 2026. The forward price-to-earnings ratio of 38.8 times remains a substantial premium relative to the comparisons cited in the news, meaning the valuation assumes continued strong international growth and could be affected by slowing sales or higher aluminum, freight, and marketing costs.
Figures in the text are as of 2026-08-27; the live price is shown at the top of the page.
Net sales rose 20.2% to $2.54 billion, or 17.9% after adjusting for currency effects. International expansion was the most significant factor, as sales outside the United States grew 34.6% to $1.16 billion and their share of the total rose to approximately 46%. Sales in the Monster Energy drinks segment also increased 21.6% to $2.36 billion, supported by Ultra, Juice Monster, and limited-edition innovations.
Markets outside the United States represented approximately 46% of Q2 FY2026 sales, compared with approximately 41% in the corresponding period. Dollar sales increased 27.2% in EMEA, 35.7% in Asia Pacific, and 56.1% in Latin America. At the country level, China recorded growth of 62.5%, India 84%, and Brazil 82%, but management explained that international sales generate a lower gross margin than the U.S. market.
The Ultra family grew 19% in the United States during Q2 FY2026 and remained one of the company’s main growth contributors. In Europe, Monster held a 44.5% share of the sugar-free energy drink segment, and its portfolio was responsible for 61% of that segment’s growth. Management explained that sugar-free products accounted for more than 75% of energy drink category growth, with women and Generation Z contributing to new consumer acquisition.
Automated analysis for informational purposes only — not investment advice.
Operating income rose 17.2% to $740.4 million, and diluted net earnings per share increased 19% to $0.59. Gross margin improved to 55.9% from 55.7% due to pricing and product mix. In contrast, distribution expenses increased to 4.7% of sales and selling expenses to 10.6% because of freight, fuel, and marketing investment.
Management expects a modest sequential increase in aluminum costs through at least the end of 2026 due to metal prices and the higher Midwest premium. The company also recorded higher freight, fuel, and inbound freight costs during Q2 FY2026. The company is considering selective price increases in the United States during Q4 FY2026 after implementing low-single-digit increases in certain EMEA markets.
Innovation represented 58% of Monster’s growth in EMEA, compared with 42% for existing products, according to the August 6, 2026 call. Ultra Red, White, and Blue accounted for 5% of measured sales data since its nationwide launch in May 2026, while the company began intensifying marketing for Storm and Float in Q2 FY2026. On distribution, the partnership between Marriott International and The Coca-Cola Company aims to expand foodservice channels, while Monster Energy Green began selling in Coca-Cola Bottlers Japan vending machines in June 2026.
