| Factor | Score | Distribution | Value | Avg | Rank |
|---|---|---|---|---|---|
Valuation | 33 | 21.9x | 17.3x | Bottom tier | |
Growth | 71 | 27.5% | 7.1% | Top tier | |
Quality | 98 | 24.0% | 4.5% | Top tier | |
Safety | 88 | 0.3x | 2.6x | Top tier | |
Capital Return | 27 | 0.33% | 0.06% | Bottom tier | |
Momentum | 61 | 6.0% | -1.5% | Around median | |
Sentiment | 63 | 41 | 3 | Around median |
The floor: what the company is worth if growth stopped today
59% of today's price is what a buyer pays for growth that has not happened yet.
10-year US Treasury yield 5.13% as of 2026-10-21. Estimates computed from company data and analyst targets, not investment advice.
Ten ratios that matter, each compared against its sector median and average — so you can see whether a number is rich or cheap relative to peers in the same sector.
Meta Platforms operates an ecosystem of apps that includes Facebook, Instagram, WhatsApp, Messenger, and Threads, and generates most of its revenue from advertising displayed across these platforms. The growth of this business depends on increasing engagement, improving content and ad ranking with artificial intelligence, and boosting conversions for advertisers; the company is also expanding its revenue sources through paid messaging, subscriptions, Muse model APIs, and business agents. In fiscal Q2 2026 ended 2026-06-30, the Family of Apps generated revenue of $60.4 billion, including $59.4 billion from advertising, while Reality Labs generated revenue of $431 million from AI glasses and Quest devices.
Total revenue reached $60.8 billion in fiscal Q2 2026, representing year-over-year growth of 28.0% from $47.5 billion in fiscal Q2 2025. Net income was $15.8 billion, diluted earnings per share were $6.18, and operating cash flow was $31.9 billion. Gross margin remained stable at 81.4% versus 82.1% a year earlier, but operating margin fell to 30.9% from 43.0%, highlighting the gap between strong revenue growth and pressure from costs and investments.
Meta's daily user base exceeds 3.6 billion people across at least one app; Instagram reached 2 billion daily active users, while Threads surpassed 500 million monthly active users. The company is leveraging this base to deploy advertising tools, AI agents, and new subscription products, while glasses and Quest represent the hardware business within Reality Labs. During the last 12 months through 2026-06-30, Meta recorded revenue of $228.2 billion, net income of $68.1 billion, and free cash flow of $41.0 billion.
Q2 FY2026
Last 12 months to 2026-06-30
When: 2026-10-28
Fiscal Q3 2026 revenue compared with the guidance range of $61 billion to $64 billion
Fiscal Q3 2026 operating margin compared with the 30.9% threshold
When: fiscal 2026
Fiscal 2026 capital expenditures compared with the upper limit of $145 billion
The analyst-target method produces a value of $769, within a range of $595 to $950 among 27 analysts. It prices in expected growth and is inherently inclined toward optimism; the average consensus target is also $766.94. The discounted cash flow model produces a value of $399, within a range of $331 to $498 and using a discount rate of 10.8%. It measures the cash generated by the company and is inherently inclined toward conservatism. The industry-multiple valuation is $356, within a range of $240 to $738, based on next year's earnings and a median multiple of 10.8 among 34 companies, while the no-growth value is $249 and represents what remains if current after-tax operating profit stays constant forever at a discount rate of 10.8%. The discounted cash flow and industry-multiple models are relatively close at $399 and $356, respectively, and diverge from the analyst targets of $769 because they focus on cash and peer comparisons instead of pricing in growth expectations, while the no-growth value is the lowest of all; the EL7 valuation pillar also ranks 74 out of 92 within the industry.
Figures in the text are as of 2026-09-27; the live price is shown at the top of the page.
The Family of Apps generated revenue of $60.4 billion in fiscal Q2 2026 ended 2026-06-30, out of total revenue of $60.8 billion. Advertising revenue alone reached $59.4 billion, making Facebook, Instagram, and the rest of the app ecosystem the primary economic driver. Reality Labs generated revenue of $431 million, supported by growth in AI glasses as Quest device sales declined.
Ad-ranking models increased Facebook clicks by 8.3% and conversions by 15.7% in fiscal Q2 2026 ended 2026-06-30. Experiments focused on understanding user preferences also produced a 1% increase in app event conversions on Instagram. More than 9 million small businesses use at least one AI-powered creative tool, indicating broad adoption of the tools within the advertiser base.
Automated analysis for informational purposes only — not investment advice.
Meta launched the Muse assistant with tiered consumer subscriptions on 2026-09-09, while Meta One offers AI tools and features across its apps. More than 1 million businesses now use Meta's agents weekly to communicate with customers or complete sales, with pricing models that include subscriptions, volume, and outcomes. In a Movida trial, daily bookings through WhatsApp increased by 44% within one month, and 85% of conversations were fully resolved by the agent.
Operating margin fell to 30.9% in fiscal Q2 2026 ended 2026-06-30, compared with 43.0% a year earlier, alongside capital expenditure guidance of between $130 billion and $145 billion for fiscal 2026. On 2026-09-26, a New Mexico jury found the company liable for violating consumer protection law more than 43 million times, with potential penalties reaching $200 billion. A German court also ruled on 2026-09-17 that Meta was liable for fraudulent advertisements and ordered it to remove the content and pay damages.
During the 90 days through 2026-09-27, 94 sales were executed by 9 insiders for a total value of $82.7 million. Of this amount, $81.0 million was sold under prearranged 10b5-1 trading plans, compared with $1.7 million outside those plans, and the largest seller was an executive with sales valued at $55.0 million. No open-market purchases were recorded during the same period.