| Factor | Score | Distribution | Value | Avg | Rank |
|---|---|---|---|---|---|
Valuation | 31 | 34.6x | 17.8x | Bottom tier | |
Growth | 40 | 4.7% | 7.1% | Bottom tier | |
Quality | 27 | — | 4.5% | Bottom tier | |
Safety | 73 | 0.2x | 2.6x | Top tier | |
Capital Return | 62 | 0.81% | 2.12% | Around median | |
Momentum | 60 | 30.0% | 2.9% | Around median | |
Sentiment | 85 | 17 | 3 | Top tier |
Estimates — analyst targets and a simplified DCF, not investment advice.
Ten ratios that matter, each compared against its sector median and average — so you can see whether a number is rich or cheap relative to peers in the same sector.
Marriott International operates a global asset-light hospitality model based on franchise, management, incentive, and brand licensing fees, alongside co-branded credit card fees, branded residential fees, and revenue from owned or leased hotels. As of June 30, 2026, its portfolio included more than 1.8 million rooms across more than 10,000 properties, while Marriott Bonvoy membership exceeded 295 million members; this base supports franchise fees, loyalty programs, and partnerships with JPMorgan Chase and American Express.
In Q2 FY2026, the company reported revenue of $7.1 billion, net income of $766 million, and EDGAR diluted EPS of $2.90, equivalent to a calculated net income margin of approximately 10.8%. On an adjusted basis, net income was $844 million, adjusted diluted EPS rose 20% to $3.19, and adjusted EBITDA increased 13% to $1.59 billion.
Q2 FY2026 results reflected a mixed geographic picture: global RevPAR rose 3.4%, increasing 5% in the United States and Canada, more than 5% in APEC, more than 3% in Greater China, and 3% in CALA, but declined slightly internationally as EMEA fell more than 5% and the Middle East declined 43%. By customer segment, leisure RevPAR rose 5% globally, group RevPAR increased 3%, and business transient RevPAR grew 2%, while total fee revenue jumped 13% to $1.58 billion and incentive management fees increased 6% to $212 million.
The analyst consensus on MAR is Neutral, with an average target of $388.77 and a wide range of $343 to $449; the average is approximately 5.4% below the 52-week range high of $410.98, while the upper end of their forecasts exceeds that high. The 52-week range extends from $256.76 to $410.98, and this divergence reflects a balance between fee growth and the raised FY2026 outlook versus the impact of the Middle East and development costs, while the data does not provide a valid earnings multiple as an additional anchor.
Figures in the text are as of 2026-08-26; the live price is shown at the top of the page.
Global RevPAR rose 3.4% in Q2 FY2026, driven by a 5% increase in the United States and Canada and more than 5% in APEC. Total fee revenue rose 13% to $1.58 billion, while adjusted EBITDA increased 13% to $1.59 billion. Adjusted diluted EPS was $3.19 versus analyst estimates of $3.08, while the company reported revenue of $7.1 billion and net income of $766 million according to EDGAR.
On August 3, 2026, management raised the FY2026 global RevPAR growth range to 3%–3.5% and expects total fee revenue to increase 11% to $6.03–6.06 billion. It also expects adjusted EBITDA to rise 11%–12% to $5.97–6.03 billion and adjusted diluted EPS to grow 16%–18%. In contrast, net room growth is now closer to the bottom of the 4.5%–5% range because of construction delays in the Middle East.
Middle East RevPAR declined 43% in Q2 FY2026, causing EMEA RevPAR to fall more than 5% despite growth of more than 4% in Europe. Management estimates that the conflict will reduce FY2026 global RevPAR growth by approximately 100 basis points, compared with a previous estimate of between 100 and 125 basis points. Q4 FY2026 remains sensitive because approximately 35% of the region's annual revenue is generated during the quarter, in addition to the difficult comparison with events that increased average room rates in Q4 FY2025.
Automated analysis for informational purposes only — not investment advice.
Marriott Bonvoy has more than 295 million members, making it a key base for franchise and co-branded card fees and for directing demand to hotels across the network. The company expects the new terms of the JPMorgan Chase and American Express agreements to add approximately $30 million to card fees in the second half of FY2026. By FY2028, the annual impact could reach $100–125 million at a 26% royalty rate, with the launch of new and refreshed cards and additional benefits for cardholders.
The global development pipeline totaled approximately 629,000 rooms as of June 30, 2026, up approximately 7% annually, and included more than 279,000 rooms under construction, including pending conversions. Conversions represented 34% of signings and 40% of openings in the first half of FY2026, while the company recorded a first-half signing record. The Series by Marriott agreement announced in June 2026 also plans to add approximately 100 hotels in Greater China, with openings beginning during FY2026.
In June 2026, the company began the phased rollout of Ask Bonvoy, an AI-powered conversational search experience on marriott.com and the Marriott Bonvoy app. Management said the use of artificial intelligence is intended to improve the guest experience, increase the efficiency of delivering revenue to owners, and automate employee workflows. As part of the multiyear technology transformation, more than 2,000 select-service hotels in the United States and Canada migrated to the new systems, while technology and enterprise systems spending represents approximately 25% of the expected FY2026 investment of $1.25–1.35 billion.
