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Home
Stocks
Lululemon Athletica Inc.
EL7 Factor Analysis
How we score this
Overall91
Excellent — top fifth of the marketContrarianF 5/9SafeBetter than 91% of Market stocks, per EL7's model
FactorScoreDistributionValueAvgRank
▸
Valuation
94
8.1x▲17.8xTop tier
▸
Growth
42
1.7%▼7.1%Around median
▸
Quality
87
21.2%▲4.5%Top tier
▸
Safety
84
0.3x▲2.6xTop tier
▸
Capital Return
65
—2.12%Around median
▸
Momentum
6
-24.0%▼2.9%Bottom tier
▸
Sentiment
96
19▲3Top tier
LULU

LULU Lululemon Athletica Inc.

Lululemon Athletica Inc. · NASDAQ
Market Closed
98.97
▲ ⁦+2.16%⁩ (+2.09)
Market Cap$11.2B
Beta0.86
52w Low52w High
95.67225.98
Last Week
⁦-17.57%⁩
Last Month
⁦-21.21%⁩
Last 3 Months
⁦-16.78%⁩
Last Year
⁦-40.27%⁩
Fair Value
Current price$99
Analyst target · 5 analysts
$100
⁦+1%⁩
See it fairly priced
Range ⁦$70–$250⁩
vs
DCF (estimate)
$204
⁦+106%⁩
Sees it clearly undervalued
⁦8.2⁩% discount · ⁦2⁩% growth
Bottom lineThe two methods disagree — estimate range ⁦$100–$204⁩.

Estimates — analyst targets and a simplified DCF, not investment advice.

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Analyst Consensus

This section combines price targets, revision history, analyst coverage changes, and an AI summary of what changed on the Street.

Price Target· 5 analysts setting price target
$109.38
⁦+10.5%⁩
Current Price $98.97·Median $100.00
Low
$70.00
High
$250.00
Current price
$98.97
Average target
$109.38
Street summary

LULU Consensus Declines and Target Dispersion Widens

Bearish tilt

The average price target fell from 126.56 on August 12 to 109.38 on September 11, a decline of 17.18 or 13.57% over 30 days, and also declined 2.92% over the last 7 days. The number of analysts did not change, remaining at five, while the previous day's average remained unchanged. At a price of 98.97, the stock is approaching the median target of 100, while the consensus stands at 109.38, indicating limited upside according to these metrics.

As of 2026-09-11
Revisions momentum · 30d
⁦-13.6%⁩
Average rating
★ 2.88
Hold
Analyst coverage
34
Buy conviction
3%
Rating activity · 30d
0↑ · 0↓
Target dispersion
182%
Wide
Analyst ratings over time34 analysts rating
1
29
3
1
Strong BuyBuyHoldSellStrong Sell
Rating trend — last 12 months3.03 → 2.88
Recent analyst moves
  • = Reiterate2026-09-08
    BMO Capital
    Market PerformUnderperform
  • = Reiterate2026-09-04
    Bernstein
    Market Perform
  • = Reiterate2026-09-04
    Guggenheim
    Neutral
Premium content
Key Financials

Ten ratios that matter, each compared against its sector median and average — so you can see whether a number is rich or cheap relative to peers in the same sector.

StockSector medianSector averagetypical sector range
MetricValuePosition within sectorVerdict
  • P/E (TTM)
    8.13x
    4.56x36.49x
    Very cheap
  • Forward P/E
    7.81x
    3.79x30.29x
    Very cheap
  • EV / EBITDA
    4.45x
    2.75x22.03x
    Very cheap
  • FCF Yield
    13.0%
    -30.9%16.2%
    Strong
  • Revenue Growth YoY
    1.7%
    -13.8%31.9%
    Near median
  • EPS Growth YoY
    -17.3%
    -156.9%135.6%
    Near median
  • Gross Margin
    56.1%
    12.0%66.5%
    Strong
  • ROIC
    21.2%
    -23.8%21.5%
    Strong
  • Net Debt / EBITDA
    0.30x
    0.65x5.48x
    Low debt
  • Dividend Yield
    —
    —
  • Payout Ratio
    —
    —
  • Altman Z-Score
    4.80
    -2.656.14
    Strong
Financial Analysis
|

Stock Analysis

AI-generated
Based on 2026-06-04 data

Company Overview

Lululemon Athletica sells athletic apparel, footwear, and accessories through stores and digital channels, focusing on yoga, running, tennis, golf, training, and everyday wear categories. Its core franchises and products include Align, Groove, Define, Fast & Free, Swiftly, Metal Vent, and Daydrift, while sales are supported by launching new collections, activating sports communities, and geographic expansion. In Q1 FY2027, the digital channel represented $1.0 billion, or 40% of revenue of $2.5 billion, while the store count reached 816 after adding 46 net new stores compared with the same period.

In Q2 FY2026, revenue was $2.42 billion, down 4%, and comparable sales declined 9%. Gross profit according to EDGAR data was approximately $1.5 billion, mathematically equivalent to about 62% of revenue, but this figure benefited from a $134.5 million tariff refund that added 560 basis points to gross and operating margins; therefore, it does not fully reflect underlying profitability. Net income was $329.2 million, or approximately 13.6% of revenue, and diluted earnings per share were $2.92, including a nonrecurring benefit of $0.86 per share.

Regional divergence was the most notable feature of Q2 FY2026: Americas revenue declined 8% and comparable sales fell 12%, while the international business grew 4%. This followed strong growth in Mainland China of 30%, or 23% in constant currency, in Q1 FY2027, compared with a 3% decline in North America revenue and a 6% decrease in comparable sales. On a trailing twelve-month basis in 2026, the company recorded revenue of $11.1 billion, gross profit of $6.2 billion, and net income of $1.4 billion.

What's Driving the Stock

  • In September 2026, Lululemon lowered its FY2026 revenue guidance to $10.350–$10.500 billion from $11.000–$11.150 billion and reduced its earnings-per-share guidance to $9.48–$9.73 from $10.95–$11.15; this shift was the direct catalyst for the stock's repricing and its roughly 20% decline following the results.
  • Q2 FY2026 reflects underlying demand weakness, as revenue declined 4% and comparable sales fell 9%, with a sharper contraction in the Americas, where revenue decreased 8% and comparable sales dropped 12%. Management also indicated during the June 4, 2026 call that the decline in traffic was broad-based across demographic segments and that some new launches did not generate the expected customer response.
  • For Q3 FY2026, the company expects revenue of between $2.290 billion and $2.320 billion and earnings per share of between $0.93 and $0.98, compared with the market consensus cited in the data of $2.53 billion and $2.41, respectively. The substantial gap indicates continued pressure on sales and profitability after Q2 rather than a rapid recovery.
  • The company is attempting to improve assortment alignment with demand by increasing new products from 23% in the previous year to approximately 30% in Q1 FY2027, with a full-year target of 35%, and increasing the volume of reorders for successful styles by 20%. It has also shortened the core product development cycle from 18–24 months to 15–16 months and is working toward 12–14 months, while benefiting from an approximately 4% decline in inventory units.
  • International expansion provides a partial offset to weakness in the Americas; in Q1 FY2027, Mainland China revenue rose 30%, or 23% in constant currency, and Rest of World revenue grew 13%, or 9% in constant currency. The FY2026 plan included opening 25–30 international stores, most of them in China, within a total near the low end of the range of 40–45 net new stores.

Buying & Selling Case

▲ Buying Case4 pts

  • +International growth represents a clear path to diversification, as Mainland China achieved growth of 30% in Q1 FY2027, or 23% in constant currency, with comparable sales growth of 13%, while Rest of World revenue increased 13%. During the June 4, 2026 call, management maintained its forecast for Mainland China growth of approximately 20% during FY2026.
  • +Lululemon retains a profitable financial base despite contracting demand; trailing twelve-month revenue in 2026 was approximately $11.1 billion and net income was $1.4 billion, while Q1 FY2027 ended with $1.5 billion in liquidity and approximately $600 million of available capacity under the revolving credit facility.
  • +Faster responsiveness to demand provides an opportunity to improve sales and reduce inventory risk, as the company is increasing the volume of reorders for successful products by 20% during the year while inventory units decline by approximately 4%. Management identified Groove and Define among the styles with good momentum, while Fast & Free, Swiftly, Metal Vent, and Daydrift also generated a positive response in Q1 FY2027.
  • +Store economics support continued selective expansion, as management stated that the capital payback period for new stores is one year, compared with two to three years for store optimization projects. In FY2026, the company plans low-double-digit square footage growth, with 35 optimization projects and approximately 40 net new stores near the low end of the announced range.

Valuation

The average analyst price target is $109.38, approximately 52% below the 52-week range high of $225.98, while the target range is extremely wide, extending from $70 to $250, and the consensus rates the stock as Hold. September 2026 news indicates an earnings multiple of approximately 8.3 times and a free cash flow yield of 12.7%, but the revaluation reflects reduced FY2026 guidance and contracting comparable sales and margins, not merely temporary market pessimism. The valuation therefore combines seemingly low multiples with high risks to earnings sustainability, which explains the dispersion in analyst targets and why the lowest extends to $70 even though the highest reaches $250.

HoldAnalyst target: $109.38(+10.5%)

Figures in the text are as of 2026-09-12; the live price is shown at the top of the page.

FAQ

Why did LULU stock fall sharply in September 2026?

The decline followed Lululemon's reduction of its FY2026 guidance to revenue of between $10.350 billion and $10.500 billion and earnings per share of between $9.48 and $9.73. Q2 FY2026 results showed that revenue declined 4% to $2.42 billion and comparable sales fell 9%. Weakness was more pronounced in the Americas, where revenue decreased 8% and comparable sales declined 12%, so the market repriced the company as a high-risk operational turnaround.

Does Lululemon's growth in China offset weakness in North America?

In Q1 FY2027, Mainland China revenue increased 30%, or 23% in constant currency, and comparable sales grew 13%. The timing shift of Chinese New Year added eight percentage points to the revenue growth rate, so underlying growth was lower than the reported figure. During the June 4, 2026 call, management maintained its forecast for Mainland China growth of approximately 20% during FY2026, but 4% growth in the international business in Q2 FY2026 was insufficient to offset the contraction in the Americas.

Which products and initiatives is Lululemon relying on to restore growth?

Fast & Free, Swiftly, Metal Vent, Daydrift, and Define generated a positive response in Q1 FY2027, while Groove continued to deliver strong sales according to management. The company increased the share of new products from 23% in the previous year to approximately 30%, targeting 35% during the year, and is increasing the volume of reorders for successful styles by 20%. It also shortened the development cycle from 18–24 months to 15–16 months and is targeting 12–14 months, but acknowledged that the new look of yoga campaign did not achieve the desired impact on the rest of the assortment.

Earnings callEDGAR filings30-day newsInsider activity

Automated analysis for informational purposes only — not investment advice.

▼ Selling Case6 pts

  • −The greatest risk is weak demand in the core market; in Q2 FY2026, Americas revenue declined 8% and comparable sales fell 12%, after North America recorded a 3% revenue decline and a 6% decrease in comparable sales in Q1 FY2027. Management also said that the decline in traffic affected all demographic segments, making the problem broader than weakness in a specific customer category.
  • −The financial outlook deteriorated clearly in September 2026, as the FY2026 revenue range was lowered to $10.350–$10.500 billion and the earnings-per-share range was reduced to $9.48–$9.73. Q3 FY2026 guidance of $2.290–$2.320 billion in revenue and $0.93–$0.98 in earnings per share further increases the risk of continued weakness.
  • −Margins face operational pressure even before accounting for the effect of weaker sales; in Q1 FY2027, gross margin declined 410 basis points to 54.2%, and operating margin fell to 11.2% from 18.5%. Selling, general, and administrative expenses also increased to 42.9% of revenue from 39.8%, and the company's plan includes raising marketing spending to 6%–6.5% of sales from 5.6% in the previous year.
  • −The quality of Q2 FY2026 earnings shows reliance on nonrecurring items, as earnings per share of $2.92 included a benefit of $0.86, while margins also benefited from a $134.5 million tariff refund. Mathematically excluding the earnings-per-share benefit reduces the result to approximately $2.06, revealing greater pressure on the underlying business.
  • −Some launches failed to generate the planned demand; the new look of yoga campaign and wide-leg styles within Align and Groove produced a good response to the products themselves, but the momentum did not extend to the rest of the assortment. Management explained that the weak performance included both core and new products, increasing the risk that the problem lies in brand strength and the shopping experience, rather than only in a single product.
  • −Although the earnings multiple cited in September 2026 news declined to approximately 8.3 times and the free cash flow yield rose to 12.7%, the lower valuation could become a value trap if the contraction in sales and margins continues. The wide range of analyst targets between $70 and $250, together with the Hold consensus, underscores the high uncertainty surrounding the sustainable level of earnings.
What is pressuring Lululemon's margins?

In Q1 FY2027, gross margin declined 410 basis points to 54.2% due to tariffs, markdowns, and the underabsorption of fixed costs, despite benefiting by 100 basis points from efficiency initiatives. The total negative impact of tariffs was 280 basis points, and markdowns increased by 40 basis points, while operating margin declined to 11.2% from 18.5%. In Q2 FY2026, a $134.5 million tariff refund added approximately 560 basis points to gross and operating margins, meaning that reported profitability received nonrecurring support.

What do Lululemon's liquidity and share repurchases look like?

The company ended Q1 FY2027 with cash and cash equivalents of $1.5 billion, in addition to approximately $600 million of available capacity under its revolving credit facility. During the quarter, it repurchased approximately 2.2 million shares at an average of $165 per share. Approximately $1 billion remained under the repurchase program, and management said that share repurchases remain its preferred method of returning capital to shareholders.

What does the Hold analyst consensus mean for LULU stock?

The average price target is $109.38, compared with a high target of $250 and a low target of $70, reflecting significant divergence in estimates of the recovery trajectory. The average is substantially below the 52-week range high of $225.98, while September 2026 news indicates an earnings multiple of approximately 8.3 times. The Hold consensus balances the appeal of the low multiple against the risks of reduced guidance and declining comparable sales and margins, and therefore does not provide an explicit Buy or Sell position.