| Factor | Score | Distribution | Value | Avg | Rank |
|---|---|---|---|---|---|
Valuation | 69 | 16.3x | 17.8x | Top tier | |
Growth | 70 | 15.6% | 7.1% | Top tier | |
Quality | 96 | — | 4.5% | Top tier | |
Safety | 56 | 1.9x | 2.6x | Around median | |
Capital Return | 36 | 3.06% | 2.12% | Bottom tier | |
Momentum | 54 | 15.2% | 2.9% | Around median | |
Sentiment | 46 | 11 | 3 | Around median |
Estimates — analyst targets and a simplified DCF, not investment advice.
Ten ratios that matter, each compared against its sector median and average — so you can see whether a number is rich or cheap relative to peers in the same sector.
Hasbro operates through a portfolio spanning tabletop and digital games, toys, consumer products, intellectual property licensing, and entertainment. The Wizards segment leads the business through Magic: The Gathering, Dungeons & Dragons, and the Magic: The Gathering Arena and D&D Beyond platforms, while the Consumer Products segment sells brands such as Play-Doh, Peppa Pig, Hasbro Gaming, and licensed products related to Star Wars and Marvel. The company also generates digital revenue through licensing fees and partnerships; its partner pipeline includes more than 200 projects active or in development across mobile, casino games, PCs, and consoles.
In Q2 of fiscal 2026, EDGAR data showed revenue of $1.3 billion, gross profit of $1.0 billion, net income of $160.9 million, and earnings per share of $1.12. In management's adjusted presentation, net revenue was $1.14 billion, up 16% year over year, adjusted operating profit was $282 million, up 14%, adjusted operating margin was 24.8%, down 40 basis points, and adjusted diluted earnings per share was $1.28, down 2% due to a non-cash digital impairment.
Wizards was the largest driver in Q2 of fiscal 2026, with revenue of $664 million, representing about 58% of the net revenue presented by management, growth of 27%, operating profit of $270 million, and a margin of 40.7%. The Consumer Products segment generated $463 million, representing about 41%, with growth of 5%, but recorded an adjusted operating loss of $7.5 million, while Entertainment revenue declined 20% to $12.8 million and its adjusted operating profit was $8.6 million, with a margin of 67.2%. For the first half of fiscal 2026, revenue reached $2.1 billion, up 15%, and adjusted operating profit reached $569 million, up 21%, with margin expansion of 150 basis points.
The analyst consensus is “Buy,” with an average target of $107.17, within a wide range of $90 to $123; the average is slightly above the 52-week range high of $106.98, while the highest target exceeds that high by about 15%. The breadth of the targets indicates meaningful differences in assessments of the sustainability of Magic's growth, digital gaming risks, and margin pressures, particularly after the $56 million impairment and the expected slowdown in Magic in the second half of fiscal 2026; the full 52-week range extends from $69.50 to $106.98.
Figures in the text are as of 2026-08-29; the live price is shown at the top of the page.
Magic: The Gathering is the clearest driver, after its revenue rose 32% in Q2 of fiscal 2026 and more than 34% in the first half. Marvel Super Heroes helped achieve the largest day-one launch and the fastest path to $300 million, while Secrets of Strixhaven supported the largest initial release in the brand's history. As a result, Wizards revenue grew 27% to $664 million, and Hasbro raised its fiscal 2026 growth outlook for the segment to the low double digits.
Management points to growth in the player base, the return of former players, and double-digit distribution expansion, in addition to growth across hobby, mass retail, and international channels. Since 2009, the compound annual growth rate of Magic's tabletop and digital revenue has exceeded 17%, and the brand has grown in 15 of the past 17 years. However, management's outlook assumes Magic slows to the low single digits in the second half of fiscal 2026, with a low-single-digit decline in Q4 due to the difficult comparison and the shift of about $40 million between release timings.
Hasbro canceled several games scheduled for 2028 and beyond and recorded a non-cash impairment of $56 million in Q2 of fiscal 2026. The plan now focuses on Exodus and Warlock in 2027, Magic: The Gathering Arena, which has generated nearly $1 billion since 2019, and D&D Beyond, which has more than 30 million registered accounts. The company expects fiscal 2026 to be the peak year for digital spending, followed by a reduction in total annual spending of at least 25% by 2028.
Automated analysis for informational purposes only — not investment advice.
The adjusted operating margin was 24.8% in Q2 of fiscal 2026, down 40 basis points, while the first-half margin expanded by 150 basis points. The business generated $604 million in operating cash flow during the first half, with $147 million directed toward debt reduction and $239 million toward dividends and share repurchases. The company raised its fiscal 2026 adjusted operating margin outlook to 25%–26%, but recorded an adjusted operating loss of $7.5 million in Consumer Products.
Consumer Products revenue grew 5% to $463 million in Q2 of fiscal 2026, and the North American business rose 17%. The initial launch of Blooms from Play-Doh sold out at major retailers in less than 24 hours, while Star Wars, Peppa Pig, and Hasbro Gaming delivered positive year-over-year performance, according to management. Hasbro also signed a multi-year licensing agreement with Nintendo for products inspired by The Legend of Zelda that will begin appearing in 2027, but the segment continues to face elevated input costs and royalties.
