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Stocks
The Gap, Inc.
GAP

GAP The Gap, Inc.

The Gap, Inc. · NYSE
Market Closed
21.51
▲ ⁦+2.87%⁩ (+0.60)
Market Cap$7.7B
Beta2.05
52w Low52w High
18.1129.36
Last Week
⁦-2.49%⁩
Last Month
⁦+4.82%⁩
Last 3 Months
⁦-8.43%⁩
Last Year
⁦+0.42%⁩
EL7 Factor Analysis
How we score this
Overall78
Strong — clearly above market medianContrarianF 6/9Grey zoneBetter than 78% of Market stocks, per EL7's model
FactorScoreDistributionValueAvgRank
▸
Valuation
95
6.5x▲17.8xTop tier
▸
Growth
35
1.1%▼7.1%Bottom tier
▸
Quality
76
13.1%▲4.5%Top tier
▸
Safety
72
1.5x▲2.6xTop tier
▸
Capital Return
51
3.16%▲2.12%Around median
▸
Momentum
30
-3.0%▼2.9%Bottom tier
▸
Sentiment
50
8▲3Around median
Fair Value
Current price$22
Analyst target · 7 analysts
$23
⁦+7%⁩
See it undervalued
Range ⁦$20–$42⁩
vs
DCF (estimate)
$26
⁦+21%⁩
Sees it clearly undervalued
⁦13.3⁩% discount · ⁦1⁩% growth
Bottom lineThe two methods broadly agree — estimate range ⁦$23–$26⁩.

Estimates — analyst targets and a simplified DCF, not investment advice.

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Analyst Consensus

This section combines price targets, revision history, analyst coverage changes, and an AI summary of what changed on the Street.

Price Target· 7 analysts setting price target
$25.67
⁦+19.3%⁩
Current Price $21.51·Median $23.00
Low
$20.00
High
$42.00
Current price
$21.51
Average target
$25.67
Street summary

Monthly Rise in Consensus with Clear Divergence

The average price target rose to 25.67 from 22 over the last 30 days, an increase of 16.68%, alongside a rise in the number of analysts from 4 to 7. However, over the last 7 days, consensus declined slightly from 26 to 25.67, while remaining stable over the last day. The current range is between 20 and 42, with a median of 23 compared with the current price of 21.51, reflecting high dispersion among estimates.

As of 2026-09-11
Revisions momentum · 30d
⁦+16.7%⁩
Average rating
★ 3.45
Hold
Analyst coverage
⁦20 (+3)⁩
New coverage
Buy conviction
40%
Mixed
Rating activity · 30d
0↑ · 0↓
Target dispersion
102%
Wide
Analyst ratings over time20 analysts rating
1
7
12
Strong BuyBuyHoldSellStrong Sell
Rating trend — last 12 months3.74 → 3.45
Recent analyst moves
  • = Reiterate2026-09-08
    BMO Capital
    Market Perform
  • = Reiterate2026-08-28
    UBS
    Buy
  • = Reiterate2026-08-28
    Wells Fargo
    Cautious
Premium content
Key Financials

Ten ratios that matter, each compared against its sector median and average — so you can see whether a number is rich or cheap relative to peers in the same sector.

StockSector medianSector averagetypical sector range
MetricValuePosition within sectorVerdict
  • P/E (TTM)
    6.46x
    4.56x36.49x
    Very cheap
  • Forward P/E
    8.58x
    3.79x30.29x
    Very cheap
  • EV / EBITDA
    5.09x
    2.75x22.03x
    Very cheap
  • FCF Yield
    12.7%
    -30.9%16.2%
    Strong
  • Revenue Growth YoY
    1.1%
    -13.8%31.9%
    Near median
  • EPS Growth YoY
    42.9%
    -156.9%135.6%
    Above average
  • Gross Margin
    43.3%
    12.0%66.5%
    Above average
  • ROIC
    13.1%
    -23.8%21.5%
    Strong
  • Net Debt / EBITDA
    1.47x
    0.65x5.48x
    Low debt
  • Dividend Yield
    3.2%
    0.1%5.9%
    Moderate
  • Payout Ratio
    20.0%
    8.9%99.8%
    Low
  • Altman Z-Score
    2.80
    -2.656.14
    Above average
Financial Analysis
|

Stock Analysis

AI-generated
Based on 2026-08-27 data

Company Overview

The Gap, Inc. operates a portfolio of apparel brands including Old Navy, Gap, Banana Republic, and Athleta, generating revenue from the sale of apparel and related categories through a store network that is being selectively updated and expanded. The core business remains centered on categories such as denim, activewear, sweaters, and knitwear, while the company is investing in additional growth sources including fragrance, beauty, and accessories; it launched Old Navy Beauty Co. nationwide with more than 30 external brands alongside private-label products, relaunched Gap's fragrance collection in July 2026, and plans to introduce Gap bags during Fashion Week in September 2026.

In Q2 fiscal 2026, net sales declined 2% year over year to $3.7 billion, and comparable sales fell 1%. According to EDGAR data, gross profit was $1.9 billion, net income was $501 million, and reported earnings per share were $1.38; on an adjusted basis, earnings per share were $0.52, exceeding the $0.48 estimate but below $0.57 a year earlier. Reported gross margin was 52.8%, while adjusted gross margin increased 20 basis points to 41.4%, and adjusted operating margin declined 70 basis points to 7.1% despite reported operating margin reaching 18.5%.

The brand mix was clearly uneven in Q2 fiscal 2026: Gap net sales increased 9% and comparable sales rose 10%, while Banana Republic net sales increased 1% and comparable sales rose 3%. Meanwhile, Old Navy net and comparable sales declined 4%, and Athleta net and comparable sales fell 12%. This reflects the portfolio's reliance on sustained strength at Gap and Banana Republic to offset weakness at Old Navy and the early stage of Athleta's turnaround.

What's Driving the Stock

  • Profitability strength lifted the outlook despite weak revenue; management expects adjusted earnings per share of $2.35–$2.45 for fiscal 2026, representing growth of 10% to 15%, and an adjusted operating margin of 7.4%–7.6% compared with 7.3% in the prior year, but narrowed its net sales growth outlook to 1%–1.5%.
Earnings callEDGAR filings30-day newsInsider activity

Automated analysis for informational purposes only — not investment advice.

  • The Gap brand achieved 10% comparable sales growth in Q2 fiscal 2026, marking its eleventh consecutive quarter of positive growth and its second quarter of double-digit growth. Performance was supported by denim, fleece, kids, and baby, with the Hailey Jean selling out quickly, driving traffic and positively affecting the rest of the business.
  • Old Navy's recovery remains a critical factor after comparable sales declined 4%, with approximately three points related to the women's summer assortment in dresses, shorts, and swimwear. The company aims to improve performance through denim, Old Navy Sport, approximately 40 in-store shop spaces, Old Navy Beauty Co., and the Fanatics partnership, and expects the brand's comparable sales to be flat to down 1% in fiscal 2026.
  • Banana Republic continues to support the portfolio, with comparable sales growth of 3% in Q2 fiscal 2026, marking its fifth consecutive quarter of positive growth. In contrast, the company's outlook assumes Athleta's fiscal 2026 trend will remain close to the first half following its 12% quarterly decline, making the success of new products such as Journey Travel important to the path of improvement.
  • Share repurchases are enhancing earnings-per-share growth; the company has repurchased more than $600 million, or 26 million shares, since the beginning of fiscal 2026, including $200 million in the open market during Q2. Management attributed $0.05 of the increase in its earnings-per-share outlook to the quarter's repurchases, with approximately $400 million remaining under the current authorization and $2.5 billion in cash and equivalents and short-term investments.
  • Buying & Selling Case

    ▲ Buying Case4 pts

    • +The Gap brand has demonstrated a clear ability to build momentum, with comparable sales growth of 10% in Q2 fiscal 2026, net sales growth of 9%, and positive comparable sales growth for eleven consecutive quarters.
    • +Margin quality improved despite the sales decline; adjusted merchandise margin expanded 80 basis points, and adjusted gross margin increased 20 basis points to 41.4%, enabling the strength of Gap and the rest of the portfolio to fund Old Navy promotions.
    • +The fiscal 2026 outlook combines net sales growth of 1%–1.5% with adjusted earnings-per-share growth of 10%–15% to $2.35–$2.45 and an expected adjusted operating margin of 7.4%–7.6%. This is supported by a $150 million cost-savings program and an expected reduction in the weighted-average share count to 367 million shares.
    • +The balance sheet provides flexibility for investment and capital returns; operating cash flow reached $550 million and free cash flow totaled $261 million since the beginning of fiscal 2026, while the company paid $62 million in dividends in Q2 and approved a Q3 dividend of $0.175 per share.

    ▼ Selling Case6 pts

    • −Weakness at Old Navy represents a material risk because it is the group's largest brand, and its net and comparable sales declined 4% in Q2 fiscal 2026 due to errors in summer assortment and pricing and slower customer traffic. The company lowered the brand's fiscal 2026 outlook to comparable sales that are flat or down 1%, making improvement dependent on the success of the fall assortment and new marketing.
    • −Athleta remains in the early stage of a turnaround, and its net and comparable sales declined 12% in Q2 fiscal 2026. The company expects the fiscal 2026 trend to remain close to the first half, while conservative inventory purchasing could limit near-term revenue improvement even if it supports profitability.
    • −Management narrowed its fiscal 2026 net sales growth outlook to 1%–1.5% after Q2 revenue declined 2% and reported revenue of $3.65 billion missed the analyst estimate of $3.69 billion. The Q3 fiscal 2026 sales growth outlook of 1.5%–2.5%, with the current trend supporting the low end of the range, also indicates that the recovery remains limited.
    • −Adjusted operating margin declined 70 basis points to 7.1% in Q2 fiscal 2026, as selling, general, and administrative expenses rose to 34.3% of sales and operating leverage deteriorated by 90 basis points. The company also expects operating leverage from rent, occupancy, and depreciation costs to decline by approximately 50 basis points in fiscal 2026 due to the diminishing impact of store closures and increased investments and depreciation.
    • −The company is exposed to volatility in tariffs, fuel, and the supply chain; inventory units increased 4% because of higher in-transit merchandise related to geopolitical disruptions. Its outlook is based on specific tariff assumptions, while continuation of the 10% rate through the end of Q3 could add a $35 million benefit, meaning changes in rates or higher fuel costs could alter the margin trajectory.
    • −The neutral analyst consensus and the absence of a published price-to-earnings ratio reflect the lack of a decisive valuation signal, while price targets range from $20 to $42 around an average of $25.75. This wide dispersion, alongside a 52-week range of $18.11 to $29.36, highlights the valuation's sensitivity to the success of the Old Navy and Athleta recoveries rather than the strength of Gap alone.

    Valuation

    The average analyst price target is $25.75, versus a wide range of $20 to $42 and a neutral consensus, while the average is approximately 12% below the 52-week high of $29.36. No published price-to-earnings ratio is available, so the valuation assessment is based on expected adjusted earnings per share of $2.35–$2.45 for fiscal 2026 and the wide 52-week range of $18.11 to $29.36. The large gap among analyst targets reflects the market's balancing of margin improvement and share repurchases on one hand against the lowered sales outlook and weakness at Old Navy and Athleta on the other.

    HoldAnalyst target: $25.75(+19.7%)

    Figures in the text are as of 2026-08-30; the live price is shown at the top of the page.

    FAQ

    Why were GAP's Q2 fiscal 2026 results mixed?

    Net sales declined 2% to $3.7 billion, and reported revenue of $3.65 billion fell short of the analyst estimate of $3.69 billion. In contrast, adjusted earnings per share were $0.52, exceeding the $0.48 estimate despite declining from $0.57 a year earlier. Adjusted gross margin increased 20 basis points to 41.4%, demonstrating pricing and inventory management strength despite weak sales.

    What caused Old Navy's weakness, and what is the company's plan to improve it?

    Old Navy's net and comparable sales declined 4% in Q2 fiscal 2026, with weakness in the women's summer assortment accounting for approximately three points of comparable sales pressure. Management said dresses, shorts, and swimwear were affected by assortment and pricing decisions, while summer marketing failed to generate the expected customer traffic. The improvement plan includes denim, Old Navy Sport, approximately 40 in-store shop spaces, Old Navy Beauty Co., the Fanatics partnership, and campaigns featuring Cardi B and MrBeast. Michael Francis will become the brand's President and Chief Executive Officer on November 2, 2026, succeeding Haio Barbeito, who will work with him in an advisory capacity to ensure a smooth transition.

    Can the Gap brand sustain its strong growth?

    Gap achieved 10% comparable sales growth and 9% net sales growth in Q2 fiscal 2026, marking its eleventh consecutive quarter of positive growth. Performance was led by denim, fleece, kids, and baby, while the Hailey Jean sold out quickly and helped increase traffic and support the broader business. The company expects high-single-digit to low-double-digit comparable sales growth for the brand in fiscal 2026, with approximately 35 store updates increasing the share of North American stores featuring the newest format to nearly one-quarter by year-end.

    What is the impact of margins and tariffs on the fiscal 2026 outlook?

    The company raised its adjusted gross margin outlook to slightly above the prior year and increased its adjusted operating margin outlook to 7.4%–7.6% compared with 7.3%. The estimate assumes the 10% tariff rate remains in effect through the end of August 2026, providing approximately $15 million of additional relief, primarily in Q4. If the same rate remains in effect through the end of Q3, the company estimates an additional benefit of $35 million, but part of the relief is funding higher fuel costs and Old Navy valuation adjustments.

    How is The Gap, Inc. using its available liquidity?

    The company ended Q2 fiscal 2026 with $2.5 billion in cash and equivalents and short-term investments. Since the beginning of the year, operating cash flow totaled $550 million and free cash flow reached $261 million, while the company expects capital expenditures of approximately $650 million for stores, updates, technology, and the supply chain. It also paid $62 million in dividends during the quarter and repurchased more than $600 million, or 26 million shares, with approximately $400 million remaining under the current authorization.

    What are the biggest risks to monitor for GAP during fiscal 2026?

    The primary operating risk comes from Old Navy after its comparable sales declined 4% and from Athleta after its 12% decline in Q2 fiscal 2026. Adjusted operating margin also declined 70 basis points to 7.1%, and the company expects approximately 50 basis points of pressure from rent, occupancy, and depreciation during the year. Tariffs, fuel costs, and geopolitical disruptions add risk to inventory and margins, with disruptions already reflected in a 4% increase in inventory units due to in-transit merchandise.