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Stocks
Frontdoor, Inc.
FTDR

FTDR Frontdoor, Inc.

Frontdoor, Inc. · NASDAQ
Market Closed
81.01
▲ ⁦+1.82%⁩ (+1.45)
Market Cap$5.6B
Beta1.47
52w Low52w High
48.4793.43
Last Week
⁦-0.06%⁩
Last Month
⁦-10.81%⁩
Last 3 Months
⁦+30.47%⁩
Last Year
⁦+33.11%⁩
EL7 Factor Analysis
How we score this
Overall94
Excellent — top fifth of the marketSuper StockF 9/9Better than 94% of Market stocks, per EL7's model
FactorScoreDistributionValueAvgRank
▸
Valuation
58
21.2x▼17.8xAround median
▸
Growth
65
9.3%▲7.1%Around median
▸
Quality
94
23.0%▲4.5%Top tier
▸
Safety
64
1.1x▲2.6xAround median
▸
Capital Return
76
—2.12%Top tier
▸
Momentum
88
49.7%▲2.9%Top tier
▸
Sentiment
44
4▲3Around median
Fair Value
Current price$81
Analyst target · 2 analysts
$103
⁦+27%⁩
See it clearly undervalued
Range ⁦$100–$105⁩
vs
DCF (estimate)
$57
⁦-29%⁩
Sees it clearly overvalued
⁦10.9⁩% discount · ⁦1⁩% growth
Bottom lineThe two methods disagree — estimate range ⁦$57–$103⁩.

Estimates — analyst targets and a simplified DCF, not investment advice.

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Analyst Consensus

This section combines price targets, revision history, analyst coverage changes, and an AI summary of what changed on the Street.

Price Target· 2 analysts setting price target
$102.50
⁦+26.5%⁩
Current Price $81.01·Median $102.50
Low
$100.00
High
$105.00
Current price
$81.01
Average target
$102.50
Street summary

A notable positive shift in price outlook for Frontdoor stock

Bullish tilt

Frontdoor (FTDR) stock has seen a sharp upward revision in price targets over the past thirty days, with the average price target jumping from $73 to $102.5, an increase of 40.4%. This momentum reflects growing optimism among analysts, supported by the company's rating upgrade by Wolfe Research to "Outperform" on August 24, 2026, which pushed the consensus price up by an additional 13% in the last week.

As of 2026-09-02
Revisions momentum · 30d
⁦+13.1%⁩
Average rating
★ 3.57
Buy
Analyst coverage
7
Buy conviction
57%
Mixed
Rating activity · 30d
1↑ · 0↓
Target dispersion
6%
Analyst ratings over time7 analysts rating
4
3
Strong BuyBuyHoldSellStrong Sell
Rating trend — last 12 months3.57 → 3.57
Recent analyst moves
  • ⬆ Upgrade2026-08-24
    Wolfe Research
    Outperform
  • = Reiterate2026-08-07
    Oppenheimer
    Outperform
  • = Reiterate2026-08-07
    Goldman Sachs
    Neutral
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Key Financials

Ten ratios that matter, each compared against its sector median and average — so you can see whether a number is rich or cheap relative to peers in the same sector.

StockSector medianSector averagetypical sector range
MetricValuePosition within sectorVerdict
  • P/E (TTM)
    21.22x
    4.56x36.49x
    Near median
  • Forward P/E
    16.53x
    3.79x30.29x
    Near median
  • EV / EBITDA
    12.34x
    2.75x22.03x
    Near median
  • FCF Yield
    6.9%
    -30.9%16.2%
    Strong
  • Revenue Growth YoY
    9.3%
    -13.8%31.9%
    Above average
  • EPS Growth YoY
    12.3%
    -156.9%135.6%
    Above average
  • Gross Margin
    55.5%
    12.0%66.5%
    Strong
  • ROIC
    23.0%
    -23.8%21.5%
    Exceptional
  • Net Debt / EBITDA
    1.11x
    0.65x5.48x
    Low debt
  • Dividend Yield
    —
    —
  • Payout Ratio
    —
    —
  • Altman Z-Score
    —
    —
Financial Analysis
|

Stock Analysis

AI-generated
Based on 2026-08-06 data

Company Overview

Frontdoor, Inc. provides home warranty services through brands including American Home Shield and 2-10, with its economic base primarily relying on recurring renewal revenue, alongside first-year contracts sold directly to consumers or through the real estate channel. The company expands customer spending through non-warranty services, led by its HVAC system upgrade program, leveraging a base of 2.1 million members and a nationwide network of approximately 17 thousand contractors, including nearly 4 thousand preferred contractors.

In Q2 fiscal 2026, revenue increased 5% to $645 million, with more than 3% driven by higher realized price and more than 1% by higher volume. Gross profit reached $378 million, up 5%, and gross profit margin expanded 100 basis points to 59%, while net income increased 13% to $125 million and adjusted EBITDA rose 10% to $220 million, with a 34% margin.

The business mix showed clear variation in Q2 fiscal 2026: renewal revenue grew 4% and first-year real estate revenue grew 3%, while direct-to-consumer revenue declined 2% due to promotional pricing, and non-warranty and other revenue increased 19% thanks to the HVAC program. Total members at the end of the period also grew 1%, marking the first organic growth in five years, driven by 5% growth in direct-to-consumer members, 7% growth in the real estate channel, and stable renewal members.

What's Driving the Stock

  • The member retention rate reached 79.6% in Q2 fiscal 2026, with automatic payment enrollment reaching 85%, active app users increasing 65% year over year, and use of the video chat with an expert feature more than doubling; these indicators support the stability of the renewal revenue base.
  • The real estate channel improved despite stagnant existing-home sales; the home warranty attachment rate increased 30 basis points, and Frontdoor attached a warranty to more than 5% of existing homes sold in the United States during Q2 fiscal 2026, helping the channel's member count grow 7%.
Earnings callEDGAR filings30-day newsInsider activity

Automated analysis for informational purposes only — not investment advice.

  • The HVAC upgrade program is expanding from $13 million to expected revenue of $170 million over four years, while the company raised its fiscal 2026 outlook for non-warranty and other revenue to a range of $230–240 million. The program has penetrated only 3% of the member base, and the company also plans to expand its home appliance business on a larger scale in Q4 fiscal 2026.
  • Management raised fiscal 2026 revenue guidance to $2.19–2.21 billion, an increase of $25 million at the midpoint, and raised adjusted EBITDA guidance to $585–600 million, an increase of $20 million at the midpoint. The guidance assumes growth of between 3% and 4% in realized price and between 1% and 2% in volume, with a gross margin of approximately 55%.
  • Frontdoor is targeting approximately $330 million in share repurchases during fiscal 2026 and expects to complete the existing authorization approximately one year ahead of the original schedule. Since 2021, the company has allocated nearly $900 million to repurchase approximately one-quarter of its shares and said this added more than 20% to earnings per share.
  • Buying & Selling Case

    ▲ Buying Case5 pts

    • +The return of total member growth to 1% in Q2 fiscal 2026, marking the first organic growth in five years, supports the view that improvements in the direct-to-consumer and real estate channels have begun to offset the previous weakness in the renewal base.
    • +The increase in adjusted EBITDA margin to 34% in Q2 fiscal 2026 reflects a structural improvement in profitability; the full-year margin rose from 13% in 2022 to approximately 27% under fiscal 2026 guidance.
    • +The HVAC program provides an additional growth path with a low customer acquisition cost because it targets Frontdoor's existing base of 2.1 million members, and its expected revenue has reached $170 million despite penetrating only 3% of the base.
    • +The company generated $233 million in free cash flow during the first half of fiscal 2026, with an expectation to convert more than 60% of adjusted EBITDA into free cash flow, and it had unrestricted cash of $472 million and total liquidity of $722 million at the end of Q2.
    • +The dynamic pricing model, which uses more than 60 factors including location, home size, and prior experience, supports renewal revenue growth and aligns pricing with service costs, alongside routing 84% of work to preferred contractors.

    ▼ Selling Case6 pts

    • −The real estate channel continues to operate in a weak housing market; management expects existing-home sales to remain near 4 million homes for the fourth consecutive year due to high mortgage rates and affordability issues, making continued gains in the attachment rate necessary to offset stagnant transactions.
    • −Direct-to-consumer revenue declined 2% in Q2 fiscal 2026 due to lower pricing resulting from promotions, and management expects a low-single-digit decline for this channel in fiscal 2026 despite 5% growth in its member count. The strategy's success depends on promotional cohorts retaining favorable economics upon renewal.
    • −Q2 fiscal 2026 benefited from favorable weather by approximately $5 million, but management expects most of this benefit to reverse in Q3, alongside an increase of more than $10 million in marketing spending and low-single-digit inflationary pressures in labor, parts, and equipment. Therefore, adjusted EBITDA guidance for Q3 fiscal 2026 is between $197 million and $207 million, compared with $220 million in the previous quarter.
    • −Growth in the non-warranty business has a margin-dilutive effect; the HVAC business generates a margin in the low-twenties percentage range, below that of the home warranty product, and management acknowledged that the mix shift toward this revenue pressures the gross margin even as it seeks to improve profitability through dynamic pricing.
    • −A significant part of the service economics depends on keeping a high percentage of work with preferred contractors; the company routes 84% of jobs to them and estimates that a one-percentage-point change in this share affects gross profit by approximately $8–10 million. This makes network quality, contractor availability, and cost control direct financial factors.
    • −The neutral analyst consensus and the wide range of targets between $67 and $105 reflect meaningful disagreement over valuation, while the average target of $90.67 is close to the top of the 52-week range of $93.43. Insiders also recorded net sales of $2.7 million through two sale transactions during the three months ended with the latest transaction on August 10, 2026, but this is a weak signal on its own because insider sales may be prearranged.

    Valuation

    The analyst consensus on FTDR is neutral, with an average price target of $90.67 and a wide range between $67 and $105. The average target is slightly below the top of the 52-week range of $93.43, while the highest target exceeds that peak and the lowest target falls within the annual range of $48.47–93.43. This dispersion indicates that the market is balancing improving member growth, margins, and cash flows on one hand against weakness in the housing market and pressures from mix, weather, and spending on the other.

    HoldAnalyst target: $90.67(+11.9%)

    Figures in the text are as of 2026-08-30; the live price is shown at the top of the page.

    FAQ

    What drove FTDR's results in Q2 fiscal 2026?

    Frontdoor's revenue increased 5% to $645 million, driven by more than 3% from realized price and more than 1% from volume. Net income increased 13% to $125 million, while adjusted EBITDA reached $220 million with a 34% margin. Dynamic pricing contributed approximately $16 million in revenue conversion, while favorable weather added a benefit of approximately $5 million.

    Has Frontdoor's member base returned to growth?

    Yes, total members at the end of Q2 fiscal 2026 grew 1%, marking the first organic growth in five years. Direct-to-consumer channel members increased 5% for the seventh consecutive quarter of year-over-year growth, and real estate channel members grew 7%. Renewal members also remained stable, supported by a retention rate of 79.6% and automatic payment enrollment among 85% of members.

    How important is the HVAC program to FTDR's growth?

    Frontdoor expects the HVAC upgrade program to reach revenue of $170 million after growing from $13 million over four years. The program serves a base of 2.1 million members and had penetrated only 3% of it through Q2 fiscal 2026, leaving room for further expansion. Its margin is currently in the low-twenties percentage range, and the company aims to improve it through dynamic pricing while also preparing to expand its home appliance business in Q4 fiscal 2026.

    What is Frontdoor's guidance for fiscal 2026?

    Management raised the revenue range to $2.19–2.21 billion, with expected growth of between 3% and 4% in realized price and between 1% and 2% in volume. It also raised the adjusted EBITDA range to $585–600 million, equivalent to a margin of approximately 27% at the midpoint, and expects a gross margin of approximately 55%. The guidance includes non-warranty and other revenue of between $230 million and $240 million, capital expenditures of approximately $30 million, and an effective tax rate of approximately 25%.

    How is Frontdoor using liquidity and capital?

    The company generated free cash flow of $233 million during the first half of fiscal 2026 and expects to convert more than 60% of adjusted EBITDA into free cash flow during the year. At the end of Q2 fiscal 2026, unrestricted cash totaled $472 million and total liquidity reached $722 million. Management is targeting approximately $330 million in share repurchases in fiscal 2026, after allocating nearly $900 million to repurchases since 2021.