| Factor | Score | Distribution | Value | Avg | Rank |
|---|---|---|---|---|---|
Valuation | 85 | — | 17.8x | Top tier | |
Growth | 20 | 1.5% | 7.1% | Bottom tier | |
Quality | 16 | -1.1% | 4.5% | Bottom tier | |
Safety | 27 | 17.0x | 2.6x | Bottom tier | |
Capital Return | 39 | 5.37% | 2.12% | Bottom tier | |
Momentum | 64 | 19.8% | 2.9% | Around median | |
Sentiment | 96 | 13 | 3 | Top tier |
Estimates — analyst targets and a simplified DCF, not investment advice.
Ten ratios that matter, each compared against its sector median and average — so you can see whether a number is rich or cheap relative to peers in the same sector.
Ford Motor Company operates through three interconnected segments: consumer vehicles under Ford Blue, commercial vehicles and related services under Ford Pro, and electric vehicles under Model e, alongside Ford Credit for financing. The company seeks to increase recurring revenue through software, parts, and maintenance; its connected vehicle fleet exceeded 14 million, and paid subscriptions reached about 1.6 million in the second quarter of fiscal 2026, including more than 900 thousand Ford Pro Intelligence subscriptions.
In the second quarter of fiscal 2026, Ford reported revenue of $48.3 billion, down 4% year over year, and adjusted earnings before interest and taxes of $2.5 billion, up 17%, equivalent to an adjusted margin of about 5.2%. Despite the operational improvement, the company reported a net loss of $1.3 billion due to a one-time special item related to the exit from the BlueOval SK battery venture; it also generated adjusted free cash flow of $2.1 billion and ended the period with total liquidity of $43.4 billion.
Ford Blue generated approximately $26.1 billion in revenue and $1.1 billion in earnings before interest and taxes in the second quarter of fiscal 2026, while Ford Pro generated revenue of $17.8 billion and earnings of $1.7 billion. By contrast, Model e reported revenue of $1 billion and a loss before interest and taxes of $919 million, while Ford Credit generated pre-tax earnings of $757 million. This mix shows that Ford Pro, Ford Credit, and recurring services support profitability, while the electric transition remains a major drain on earnings and investment.
The average analyst price target is $16.38, within a relatively narrow range of $15 to $17.50, and the upper end remains slightly below the 52-week range high of $17.78, compared with a low of $11.11, while the consensus rates the stock Neutral. No positive price-to-earnings ratio is available because of the fiscal 2025 loss and the cumulative net loss over the last twelve months, so any sustained improvement in valuation depends on demonstrating that Ford Pro earnings, pricing, and services can offset Model e losses and Novelis, commodity, and trade costs.
Figures in the text are as of 2026-08-27; the live price is shown at the top of the page.
Ford raised its adjusted earnings before interest and taxes range to between $10 billion and $11 billion, an increase of $1 billion at the midpoint. The increase followed the generation of $2.5 billion in adjusted earnings before interest and taxes in the second quarter of fiscal 2026, up 17% despite a 4% decline in revenue to $48.3 billion. Management attributed the improvement primarily to strong pricing and product mix, and also raised its adjusted free cash flow guidance to between $6 billion and $7 billion. The guidance assumes the U.S. auto market remains at 16 million to 16.5 million units, but does not include a major escalation in the Middle East or a material slowdown in the U.S. economy.
Model e had not become profitable as of the second quarter of fiscal 2026; it reported a loss before interest and taxes of $919 million on revenue of $1 billion. However, the segment's loss improved 31% year over year, marking the third consecutive quarter of annual improvement. Ford expects the Model e loss to reach about $4 billion in fiscal 2026, with first-generation earnings improving by about 40%. Deliveries of the first vehicle on the UEV platform begin in 2027 at a price of about $30 thousand, while the Fathom announcement issued on August 6, 2026, set a starting price of $28 thousand.
Automated analysis for informational purposes only — not investment advice.
Ford Pro generated earnings before interest and taxes of $1.7 billion on revenue of $17.8 billion in the second quarter of fiscal 2026, despite earnings declining 26% and revenue declining 5% because of the Novelis disruption. The segment leads the commercial vehicle market in North America and Europe, and paid Ford Pro Intelligence subscriptions exceeded 900 thousand, growing by more than 20%. Ford intends to begin operating the Oakville expansion in the fourth quarter of fiscal 2026 to add capacity of up to 100 thousand Super Duty units. The company expects Ford Pro earnings before interest and taxes to range between $7 billion and $7.5 billion in fiscal 2026.
Total paid subscriptions reached about 1.6 million in the second quarter of fiscal 2026, an increase of approximately 50%, including more than 900 thousand Ford Pro Intelligence subscriptions. Paid BlueCruise subscriptions grew 20%, and the service accounted for 50% of integrated services revenue from retail customers. BlueCruise usage since launch also exceeded 12.1 million hours and approached 840 million miles. Management believes high-margin integrated services could add about half a percentage point to Ford's margin over time.
Ford incurred about $800 million in temporary costs related to the Novelis aluminum supply disruption during the first half of fiscal 2026. The company expects the annual impact to reach about $1.5 billion, with the remaining balance of approximately $700 million incurred in the second half. It also expects commodity pressures exceeding $2 billion for the year, including about $1.5 billion in the second half. Management says the plant restart is proceeding according to plan and backup materials have been secured, but it depends on a production recovery to make up deferred Super Duty orders.
The analyst consensus rates Ford stock Neutral, with an average price target of $16.38 and a target range of $15 to $17.50. The highest target is below the 52-week range high of $17.78, while the range low is $11.11, indicating that the targets do not assume a significant move above the recorded annual peak. No positive price-to-earnings ratio is available because of the fiscal 2025 loss of $8.2 billion and negative earnings per share of $2.06. Therefore, the valuation assessment depends heavily on achieving adjusted earnings guidance of between $10 billion and $11 billion and Ford's ability to reduce Model e losses and absorb Novelis and commodity costs.
