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Stocks
BRP Inc.
DOO

DOO BRP Inc.

BRP Inc. · NASDAQ
Market Closed
60.99
▲ ⁦+0.54%⁩ (+0.33)
Market Cap$4.4B
Beta1.03
52w Low52w High
48.8381.89
Last Week
⁦-1.21%⁩
Last Month
⁦-6.91%⁩
Last 3 Months
⁦+4.13%⁩
Last Year
—
EL7 Factor Analysis
How we score this
Overall72
Strong — clearly above market medianContrarianF 7/9Better than 72% of Market stocks, per EL7's model
FactorScoreDistributionValueAvgRank
▸
Valuation
73
56.0x▼17.8xTop tier
▸
Growth
56
19.9%▲7.1%Around median
▸
Quality
79
9.2%▲4.5%Top tier
▸
Safety
46
3.0x▼2.6xAround median
▸
Capital Return
49
1.01%▼2.12%Around median
▸
Momentum
21
—2.9%Bottom tier
▸
Sentiment
97
12▲3Top tier
Fair Value
Current price$61
Analyst target · 5 analysts
$68
⁦+11%⁩
See it undervalued
Range ⁦$68–$68⁩
vs
DCF (estimate)
$134
⁦+119%⁩
Sees it clearly undervalued
⁦8.9⁩% discount · ⁦0⁩% growth
Bottom lineThe two methods broadly agree — estimate range ⁦$68–$134⁩.

Estimates — analyst targets and a simplified DCF, not investment advice.

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Analyst Consensus

This section combines price targets, revision history, analyst coverage changes, and an AI summary of what changed on the Street.

Price Target· 5 analysts setting price target
$68.00
⁦+11.5%⁩
Current Price $60.99·Median $68.00
Low
$68.00
High
$68.00
Street summary

Stable targets with a relative improvement in valuations

Bullish tilt

The price targets did not change over one or 30 days; the consensus remained at 68 from five analysts, approximately 11.5% above the current price of 60.99. Over the last seven days, the number of analysts increased from four to five without changing the consensus, while the available data indicate no dispersion between the high, low, and median targets, as they are all 68.

As of 2026-09-11
Revisions momentum · 30d
⁦0.0%⁩
Average rating
★ 3.60
Buy
Analyst coverage
20
Buy conviction
45%
Mixed
Rating activity · 30d
2↑ · 0↓
Target dispersion
0%
Analyst ratings over time20 analysts rating
3
6
11
Strong BuyBuyHoldSellStrong Sell
Rating trend — last 12 months3.84 → 3.60
Recent analyst moves
  • = Reiterate2026-09-08
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    Sector PerformOutperform
Premium content
Key Financials

Ten ratios that matter, each compared against its sector median and average — so you can see whether a number is rich or cheap relative to peers in the same sector.

StockSector medianSector averagetypical sector range
MetricValuePosition within sectorVerdict
  • P/E (TTM)
    55.97x
    4.56x36.49x
    Very expensive
  • Forward P/E
    —
    —
  • EV / EBITDA
    10.11x
    2.75x22.03x
    Cheap
  • FCF Yield
    18.6%
    -30.9%16.2%
    Exceptional
  • Revenue Growth YoY
    19.9%
    -13.8%31.9%
    Strong
  • EPS Growth YoY
    419.6%
    -156.9%135.6%
    Exceptional
  • Gross Margin
    20.5%
    12.0%66.5%
    Below average
  • ROIC
    9.2%
    -23.8%21.5%
    Strong
  • Net Debt / EBITDA
    2.97x
    0.65x5.48x
    Low debt
  • Dividend Yield
    1.0%
    0.1%5.9%
    Low
  • Payout Ratio
    58.5%
    8.9%99.8%
    Moderate
  • Altman Z-Score
    —
    —
Financial Analysis
|

Stock Analysis

AI-generated
Based on 2026-09-03 data

Company Overview

BRP Inc. manufactures and sells powersports and recreational vehicles. Its portfolio includes SSV and ATV off-road vehicles under the Can-Am brand, Sea-Doo personal watercraft, Can-Am Ryker and Spyder three-wheeled vehicles, as well as snowmobiles and marine products. Revenue growth depends on vehicle shipments to dealers, model mix, pricing, and promotional programs; the company also launched BRP Financial Services in the United States to finance retail purchases and deepen its direct relationships with customers and dealers.

In the second quarter of fiscal 2027, revenue rose 18% to 2.2 billion Canadian dollars, driven by increased off-road vehicle shipments, an improved SSV product mix, and a positive net impact from pricing and programs. Gross profit totaled 263 million Canadian dollars, with a margin of 11.7%, while the company reported adjusted earnings before interest, taxes, depreciation, and amortization of 139 million Canadian dollars and an adjusted loss per share of 0.18 Canadian dollars. The results included an additional net tariff impact of approximately 145 million Canadian dollars compared with the second quarter of the previous fiscal year, as well as a one-time impact from the financial restructuring of a supplier that reduced gross profit margin by approximately 330 basis points.

On an annual basis, fiscal 2026 revenue increased to 8.4 billion dollars from 7.9 billion dollars in fiscal 2025, while net income shifted from a loss of 213.1 million dollars to a profit of 291.6 million dollars. However, fiscal 2026 revenue remained below the 10.0 billion dollars recorded in both fiscal 2024 and fiscal 2023, while gross profit margin was approximately 22.6% compared with approximately 26.0% in fiscal 2024. This reflects a recovery in profitability compared with fiscal 2025, but from a base that remains below fiscal 2024 levels.

What's Driving the Stock

  • BRP raised its adjusted earnings per share guidance for fiscal 2027 by one Canadian dollar to a range of 4.00 to 4.50 Canadian dollars, and set expected revenue at between 9.225 and 9.475 billion Canadian dollars and adjusted earnings before interest, taxes, depreciation, and amortization at between 1.025 and 1.075 billion Canadian dollars.
Earnings callEDGAR filings30-day newsInsider activity

Automated analysis for informational purposes only — not investment advice.

  • The company is benefiting from off-road vehicle momentum; retail sales of SSVs during the season ended in June of fiscal 2027 increased by a high-single-digit percentage, and Can-Am gained more than three percentage points of current model-year SSV share, bringing its share close to one-third of units sold.
  • Defender HD11 drove retail sales of utility cabins to growth exceeding 30% in the second quarter of fiscal 2027, so BRP is working to increase manufacturing capacity for these cabins by approximately 33% within its existing facilities. The company also added the Defender HD10 platform and the XU model for fiscal 2027 to target the utility SSV cabin segment, which has more than quadrupled over six years and now accounts for nearly half of the side-by-side utility vehicle market.
  • Sea-Doo's share of current model-year products exceeded 60% after increasing by more than six percentage points in the second quarter of fiscal 2027. The fiscal 2027 lineup included the Spark X model and the limited-edition RXP-X Senna 350 with a 350-horsepower Rotax 1630 ACE engine, although the company decided to reduce personal watercraft shipments due to weak industry-wide demand.
  • BRP launched BRP Financial Services in the United States during fiscal 2027, and after two weeks, 90% of the dealer network had enrolled in the program and the company had already begun originating loans. The initiative aims to improve the financing experience, increase BRP's visibility into repurchase rates, and target offers by credit segment and product line.
  • The company generated free cash flow of 193 million Canadian dollars in the second quarter of fiscal 2027 and 560 million Canadian dollars during the first half, ending the period with more than 600 million Canadian dollars in cash and net leverage of 1.6 times. Management expects free cash flow to exceed 800 million Canadian dollars in fiscal 2027.
  • Buying & Selling Case

    ▲ Buying Case4 pts

    • +Market share gains support the growth thesis; BRP recorded its best-ever second quarter for retail sales of utility SSVs, and Can-Am became the leading ATV brand for current model-year products after sales of those models grew by approximately 20%.
    • +Production capacity investments are concentrated in Defender cabins, for which demand increased by more than 30%, instead of broadly increasing production, while dealer network inventory stands at approximately 100 days for off-road vehicles and less than that for Can-Am models. This discipline could help meet demand without pushing inventory to levels that harm dealer profitability.
    • +The fiscal 2027 outlook improved despite the tariff burden; the company reduced its estimate of annual net exposure to 200 million Canadian dollars and raised adjusted earnings per share guidance to 4.00–4.50 Canadian dollars. It also expects more than 800 million Canadian dollars in free cash flow, giving it flexibility to invest or repurchase shares.
    • +The launch of BRP Financial Services provides an additional growth channel connected to customers and dealers, with 90% of the dealer network enrolling within two weeks of launch. The potential value is not limited to financing income, as management believes that repurchase data and credit targeting could improve commercial programs and customer retention.

    ▼ Selling Case6 pts

    • −Tariffs represent the largest direct pressure on earnings; they reduced gross profit margin by approximately 740 basis points in the second quarter of fiscal 2027, and the additional net impact totaled approximately 145 million Canadian dollars. BRP expects net exposure of 200 million Canadian dollars in fiscal 2027 and approximately 225 million Canadian dollars on an annualized basis thereafter, including a burden of between 60 and 65 million Canadian dollars on Spyder due to a 50% tariff on imports from Canada into the United States.
    • −Demand for personal watercraft remains weak, prompting BRP to reduce shipments and increase sales programs during the remainder of fiscal 2027. Discounted inventory of older models held by competitors also pressured the share of non-current units, while BRP's network carries higher inventory in personal watercraft compared with its other product lines.
    • −Margins face pressure from inflation and commodity and freight costs; management raised its estimate of the inflationary impact from 70–75 basis points to 100–125 basis points in fiscal 2027. The pressures include fuel, refined products, plastics, steel, copper, and ground transportation, and the company added 50 basis points of pressure to its guidance assumptions.
    • −Management expects adjusted earnings per share in the third quarter of fiscal 2027 to decline by between 50% and 60% year over year, with expected tariffs of between 30 and 35 million Canadian dollars in that quarter. The product mix in the second half of fiscal 2027 will also be less rich than in the comparable period, which benefited from shipments of Defender HD11 and personal watercraft.
    • −The second quarter of fiscal 2027 revealed supply-chain exposure, as BRP intervened to support an important supplier facing financial difficulties to preserve the continued supply of parts. The restructuring resulted in an impact of approximately 75 million Canadian dollars and reduced gross profit margin by approximately 330 basis points, and this supplier's prices may rise later, although management does not expect a material additional impact.

    Valuation

    The consensus analyst target is 68 dollars, with both the upper and lower bounds at 68 dollars and an overall Buy recommendation, but the absence of any variation among the targets makes the consensus range extremely limited. The target is approximately 17% below the 52-week range high of 81.89 dollars and approximately 39% above its low of 48.83 dollars, while no usable price-to-earnings multiple is available; therefore, the stock's valuation depends heavily on achieving fiscal 2027 adjusted earnings per share guidance of between 4.00 and 4.50 Canadian dollars and on the company's ability to absorb tariffs and margin pressures.

    BuyAnalyst target: $68(+11.5%)

    Figures in the text are as of 2026-09-04; the live price is shown at the top of the page.

    FAQ

    What drove DOO's results in the second quarter of fiscal 2027?

    BRP's revenue rose 18% to 2.2 billion Canadian dollars, supported by increased off-road vehicle shipments, an improved SSV mix, and a positive net impact from pricing and programs. Gross profit totaled 263 million Canadian dollars with a margin of 11.7%, and adjusted earnings before interest, taxes, depreciation, and amortization reached 139 million Canadian dollars. Nevertheless, the company reported an adjusted loss per share of 0.18 Canadian dollars due to the tariff burden and cost pressures.

    Why are Defender vehicles an important growth driver for BRP?

    Defender HD11 increased retail sales of utility cabins by more than 30% in the second quarter of fiscal 2027, and the company recorded its best second quarter in this category. Can-Am gained more than three percentage points of current model-year SSV share, bringing it close to one-third of units sold. BRP is responding by increasing cabin manufacturing capacity by approximately 33% and adding Defender HD10 and XU to the fiscal 2027 lineup.

    How are tariffs affecting BRP's earnings?

    The additional net tariff impact totaled approximately 145 million Canadian dollars in the second quarter of fiscal 2027, and tariffs reduced gross profit margin by approximately 740 basis points. The company expects net exposure of 200 million Canadian dollars in fiscal 2027 and approximately 225 million Canadian dollars on an annualized basis thereafter. This includes an impact of between 60 and 65 million Canadian dollars on Spyder, while the reduction of the ATV tariff from 25% to 15% and a shift in demand toward models with different tariff treatment helped improve the estimates.

    What is the status of BRP's Sea-Doo personal watercraft?

    Retail sales of personal watercraft declined by a low-single-digit percentage during the main seasonal quarter of fiscal 2027, in parallel with industry weakness. BRP decided to reduce shipments during the remainder of fiscal 2027 to lower dealer inventory and protect dealer profitability, even though current model-year share increased by more than six percentage points to above 60%. The fiscal 2027 lineup includes the Spark X model and the limited-edition RXP-X Senna 350 with a 350-horsepower Rotax 1630 ACE engine.

    What is BRP's guidance for fiscal 2027?

    BRP expects revenue of between 9.225 and 9.475 billion Canadian dollars and adjusted earnings before interest, taxes, depreciation, and amortization of between 1.025 and 1.075 billion Canadian dollars. The company raised its adjusted earnings per share guidance by one Canadian dollar to a range of between 4.00 and 4.50 Canadian dollars and expects free cash flow to exceed 800 million Canadian dollars. Conversely, it expects adjusted earnings per share in the third quarter of fiscal 2027 to decline by 50%–60% year over year due to tariffs, inflation, and product mix.

    What is the significance of BRP Financial Services to the company's business?

    BRP launched the program in the United States during fiscal 2027 to provide a smoother retail financing experience and connect the company directly with customers. Two weeks after launch, 90% of the dealer network had enrolled in the program, and the company had already begun originating loans. BRP plans to use the direct relationship to understand repurchase rates and target offers by credit segment and product line, with the potential to support financial results as the program expands.

  • −The scale of the business remains below its previous peak; fiscal 2026 revenue of 8.4 billion dollars is 16% below the 10.0 billion dollars recorded in fiscal 2024, and net income of 291.6 million dollars is approximately 61% below 743.4 million dollars. Gross profit margin was also approximately 22.6% in fiscal 2026 compared with approximately 26.0% in fiscal 2024, showing that the recovery from the fiscal 2025 loss has not restored profitability to its previous levels.