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Home
Stocks
Deluxe Corporation
DLX

DLX Deluxe Corporation

Deluxe Corporation · NYSE
Market Closed
23.62
▼ ⁦-0.08%⁩ (-0.02)
Market Cap$1.1B
Beta1.25
52w Low52w High
17.7632.07
Last Week
⁦+3.46%⁩
Last Month
⁦-5.56%⁩
Last 3 Months
⁦-3.55%⁩
Last Year
⁦+21.82%⁩
EL7 Factor Analysis
How we score this
Overall86
Excellent — top fifth of the marketContrarianF 6/9Grey zoneBetter than 86% of Market stocks, per EL7's model
FactorScoreDistributionValueAvgRank
▸
Valuation
95
10.9x▲17.8xTop tier
▸
Growth
47
0.3%▼7.1%Around median
▸
Quality
85
9.7%▲4.5%Top tier
▸
Safety
47
3.3x▼2.6xAround median
▸
Capital Return
69
5.18%▲2.12%Top tier
▸
Momentum
45
31.8%▲2.9%Around median
▸
Sentiment
64
33Around median
Fair Value
Current price$24
Analyst target · 1 analysts
$27
⁦+14%⁩
See it undervalued
Range ⁦$27–$27⁩
vs
DCF (estimate)
$28
⁦+19%⁩
Sees it undervalued
⁦9.9⁩% discount · ⁦0⁩% growth
Bottom lineThe two methods broadly agree — estimate range ⁦$27–$28⁩.

Estimates — analyst targets and a simplified DCF, not investment advice.

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Annual plan
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Monthly plan
$29/mo

Analyst Consensus

This section combines price targets, revision history, analyst coverage changes, and an AI summary of what changed on the Street.

Price Target· 1 analysts setting price target
$27.00
⁦+14.3%⁩
Current Price $23.62·Median $27.00
Low
$27.00
High
$27.00
Street summary

Target price remains stable as coverage declines

The target price remained at 27, unchanged over the last 1, 7, or 30 days, with no variation in the range because the highest, lowest, and average target prices are all 27. Compared with the current price of 24.29, the target reflects an implied upside of approximately 11.2%, but this conclusion is currently based on only one analyst after the number declined from two analysts to one in some time comparisons.

As of 2026-09-07
Revisions momentum · 30d
⁦0.0%⁩
Average rating
★ 3.50
Buy
Analyst coverage
⁦2 (-1)⁩
Buy conviction
50%
Mixed
Target dispersion
0%
Analyst ratings over time2 analysts rating
1
1
Strong BuyBuyHoldSellStrong Sell
Rating trend — last 12 months3.50 → 3.50
Recent analyst moves
  • = Reiterate2025-08-07
    TD Cowen
    Buy
  • = Reiterate2024-08-26
    TD Cowen
    Buy
  • = Reiterate2024-08-26
    Northcoast Research
    Buy
Premium content
Key Financials

Ten ratios that matter, each compared against its sector median and average — so you can see whether a number is rich or cheap relative to peers in the same sector.

StockSector medianSector averagetypical sector range
MetricValuePosition within sectorVerdict
  • P/E (TTM)
    10.88x
    5.69x45.54x
    Very cheap
  • Forward P/E
    6.03x
    4.57x36.58x
    Very cheap
  • EV / EBITDA
    6.22x
    3.43x27.47x
    Very cheap
  • FCF Yield
    19.3%
    -32.7%11.5%
    Exceptional
  • Revenue Growth YoY
    0.3%
    -10.7%43.4%
    Below average
  • EPS Growth YoY
    68.2%
    -128.3%132.7%
    Strong
  • Gross Margin
    52.5%
    8.6%54.6%
    Strong
  • ROIC
    9.7%
    -25.3%19.6%
    Strong
  • Net Debt / EBITDA
    3.26x
    0.55x4.37x
    Near median
  • Dividend Yield
    5.2%
    0.1%4.8%
    High
  • Payout Ratio
    55.8%
    6.6%80.8%
    Moderate
  • Altman Z-Score
    1.82
    -5.667.97
    Above average
Financial Analysis
|

Stock Analysis

AI-generated
Based on 2026-05-06 data

Company Overview

Deluxe Corporation is listed on the NYSE under the ticker DLX and is transforming its business model from reliance on paper payments and printing to a mix led by digital payments and data solutions. Its operations include merchant services, B2B payments, and data solutions, alongside printing and checks businesses whose cash flows the company uses to fund digital growth and reduce debt. In Q1 fiscal 2026, Payments and Data Solutions together represented 51% of revenue, surpassing Print for the first time in the company’s nearly 112-year history.

In Q2 fiscal 2026, Deluxe reported revenue of $499.3 million and gross profit of $259.6 million, equivalent to a gross margin of approximately 52.0%. Net income was $19.1 million, or $0.41 per share, with a net margin of approximately 3.8%. Compared with Q1 fiscal 2026, revenue declined from $538.1 million and net income fell from $35.8 million, indicating a sequential slowdown after a strong start to the year.

The Q1 fiscal 2026 details reveal a clear divergence among the businesses: Merchant Services revenue was $104.9 million, B2B Payments revenue was approximately $73.5 million, and Data Solutions revenue was $97.5 million, compared with $262.2 million for Print. In that quarter, the company generated GAAP net income of $35.8 million, adjusted earnings of $1.05 per share, and adjusted EBITDA of $117.9 million at a 21.9% margin. Revenue for the twelve months ended Q2 fiscal 2026 was approximately $2.1 billion, with net income of $103.9 million.

What's Driving the Stock

  • Payments and Data Solutions revenue grew by a combined 12.5% year over year in Q1 fiscal 2026 and came to represent 51% of revenue; the continuation of this mix shift is a key driver of earnings growth and reduced reliance on Print.
Earnings callEDGAR filings30-day newsInsider activity

Automated analysis for informational purposes only — not investment advice.

Data Solutions revenue jumped 26.3% to $97.5 million in Q1 fiscal 2026, driven by demand from financial institutions and client campaign activity in adjacent markets, while the segment’s adjusted EBITDA rose 15.7% to $22.8 million.
  • Merchant Services revenue grew 7.3% to $104.9 million, and the segment’s adjusted EBITDA increased 25.2% to $26.8 million as the margin expanded by 360 basis points to 25.5%. Deluxe also added two specific partnerships with Washington Trust Bank, which has more than $10 billion in assets, and MRI Software, which serves more than 45,000 clients.
  • B2B Payments revenue increased 4.7% to $73.5 million in Q1 fiscal 2026, and adjusted EBITDA rose 29.3% to $17.2 million as the margin improved by more than 400 basis points. Management said that applying artificial intelligence to lockbox payment processing reduced manual intervention by approximately two-thirds.
  • Deluxe reduced net debt to $1.37 billion at the end of Q1 fiscal 2026, and its net debt-to-adjusted EBITDA ratio reached 3 times, compared with 3.6 times a year earlier. Free cash flow rose to $27.3 million, an increase of $3 million year over year, while the fiscal 2026 estimate remained approximately $200 million.
  • For fiscal 2026, the company is targeting revenue of between $1.985 billion and $2.05 billion, adjusted EBITDA of between $430 million and $455 million, and adjusted earnings per share of between $3.60 and $4.00. These ranges represent adjusted comparable growth of negative 1% to positive 2% for revenue, 4% to 10% for adjusted EBITDA, and 9% to 21% for adjusted earnings per share.
  • Buying & Selling Case

    ▲ Buying Case4 pts

    • +The digital business became Deluxe’s largest growth engine in Q1 fiscal 2026, with Payments and Data accounting for 51% of revenue and their combined revenue growing 12.5%, supporting a tangible and measurable shift away from the declining Print business.
    • +Adjusted EBITDA growth of 19.7% and a 310-basis-point expansion in its margin to 21.9% in Q1 fiscal 2026 show that earnings are growing faster than revenue, supported by a reduction of more than 7% in selling, general, and administrative expenses and improved segment efficiency.
    • +The partnerships with Washington Trust Bank and MRI Software provide specific growth channels for Merchant Services, while the One Deluxe model enables the company to cross-sell multiple services to existing clients; MRI was a B2B lockbox services client before adding a Merchant Services partnership.
    • +The improving balance sheet gives the company greater flexibility following the decline in the net debt-to-adjusted EBITDA ratio from 3.6 times to 3 times and the availability of $381 million under its revolving credit facility at the end of Q1 fiscal 2026. Management also maintained its fiscal 2026 free cash flow outlook at approximately $200 million despite the sale of Safeguard.

    ▼ Selling Case6 pts

    • −Print remained the largest individual segment according to the Q1 fiscal 2026 details, and its adjusted comparable revenue declined 5.9% to $262.2 million; traditional checks fell 4.4%, and the remainder of the segment declined 8.4%. Management expects Print revenue to continue declining at a low- to mid-single-digit rate during fiscal 2026, while describing the promotional products business as still weak.
    • −The fastest growth drivers may slow, as Deluxe expects Data Solutions growth to moderate in the second half of fiscal 2026 because of a difficult year-over-year comparison and some clients pulling marketing spending forward into earlier periods. Despite the segment’s 26.3% growth in Q1, management’s fiscal 2026 outlook calls for only mid- to high-single-digit growth.
    • −Q2 fiscal 2026 revenue declined to $499.3 million from $538.1 million in Q1, and net income fell to $19.1 million from $35.8 million. This sequential decline makes execution against the fiscal 2026 adjusted comparable revenue growth range of negative 1% to positive 2% a critical point to monitor.
    • −Leverage remains substantial, with net debt of $1.37 billion at the end of Q1 fiscal 2026, despite reaching the 3-times leverage target. The outlook also assumes interest expense of approximately $110 million during fiscal 2026, a significant burden compared with twelve-month net income of $103.9 million.
    • −The fiscal 2026 outlook depends on stable economic conditions and discretionary consumer spending, while management identified interest rates, inflation, and labor availability issues among the influencing factors. Weaker spending could pressure Merchant Services processing volumes and demand for marketing campaigns and promotional products.
    • −The valuation carries risk related to the divergence between operating results and the analyst benchmark; the $27 consensus target is approximately 15.8% below the 52-week range high of $32.07, while the range low is $17.76. This breadth is consistent with a mix of growth in Payments and Data on one hand and declining Print revenue and slower Q2 fiscal 2026 results on the other.

    Valuation

    The analyst consensus rating is “Buy,” with an average price target of $27 and identical high and low targets of $27, meaning there is no variation among the submitted targets. This target is approximately 15.8% below the 52-week range high of $32.07 and approximately 52.0% above its low of $17.76, while the breadth of the range reflects the market’s balancing of Payments and Data growth against Print contraction and the decline in Q2 fiscal 2026 results compared with the previous quarter.

    BuyAnalyst target: $27(+14.3%)

    Figures in the text are as of 2026-09-02; the live price is shown at the top of the page.

    FAQ

    How does Deluxe Corporation generate its revenue?

    Deluxe generates revenue from four primary businesses: Merchant Services, B2B Payments, Data Solutions, and Print and Checks. In Q1 fiscal 2026, revenue from these segments was $104.9 million, $73.5 million, $97.5 million, and $262.2 million, respectively. The company uses cash flows from its traditional paper-based businesses to fund its expansion in digital payments and data and to reduce debt. During the same period, Payments and Data together came to represent 51% of total revenue.

    What is driving growth in DLX’s Data Solutions business?

    Data Solutions revenue increased 26.3% to $97.5 million in Q1 fiscal 2026, supported by demand from financial institutions and client campaigns in adjacent markets. Deluxe uses a consumer and small-business marketing data lake and tools powered by generative artificial intelligence to target customers with high lifetime value. Management said the company executes thousands of campaigns annually for its clients and that existing clients shifted spending from other marketing programs to its tools. Nevertheless, management expects growth to moderate in the second half of fiscal 2026 and is targeting mid- to high-single-digit growth for the segment over the full year.

    How does Deluxe use artificial intelligence in its business?

    Deluxe uses generative artificial intelligence to improve campaign models in Data Solutions, with each campaign contributing to greater accuracy in subsequent models. In B2B Payments, it applies the technology to lockbox transactions that typically require manual intervention to complete payment-posting data. According to management on the May 6, 2026 call, this application reduced manual intervention by approximately two-thirds. This coincided with an improvement of more than 400 basis points in the B2B margin and a 29.3% increase in the segment’s adjusted EBITDA in Q1 fiscal 2026.

    What is Deluxe’s outlook for fiscal 2026?

    Deluxe expects fiscal 2026 revenue of between $1.985 billion and $2.05 billion, equivalent to adjusted comparable growth of negative 1% to positive 2%. It expects adjusted EBITDA of between $430 million and $455 million and adjusted earnings per share of between $3.60 and $4.00, equivalent to growth of 4% to 10% and 9% to 21%, respectively. The company maintained its free cash flow outlook at approximately $200 million, representing expected growth of 14% from fiscal 2025. The revenue and earnings ranges were adjusted to reflect the sale of Safeguard, which closed on March 1, 2026.

    Has Deluxe’s debt position improved?

    Deluxe’s net debt declined to $1.37 billion at the end of Q1 fiscal 2026, compared with $1.39 billion at the end of fiscal 2025. Its net debt-to-adjusted EBITDA ratio reached 3 times, down from 3.6 times a year earlier, achieving the long-term target ahead of management’s schedule. Free cash flow was $27.3 million for the quarter, an increase of $3 million year over year, while available capacity under the revolving credit facility was $381 million. Significant debt maturities remain concentrated in 2029 following the refinancing completed in late 2024.

    What are the main risks facing DLX stock?

    The clearest operational risk is the continued decline in Print, whose adjusted comparable revenue fell 5.9% in Q1 fiscal 2026, while management expects a low- to mid-single-digit decline for the full year. The company also expects Data Solutions growth to moderate in the second half of fiscal 2026 after growing 26.3% in the first quarter. Q2 fiscal 2026 net income declined to $19.1 million from $35.8 million in the previous quarter, alongside a revenue decline from $538.1 million to $499.3 million. Leverage also remains high in absolute terms at $1.37 billion, with expected interest expense of approximately $110 million during fiscal 2026.