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Home
Stocks
DraftKings Inc.
EL7 Factor Analysis
How we score this
Overall12
Poor — bottom quartile of the marketSucker StockF 7/8Better than 12% of Market stocks, per EL7's model
FactorScoreDistributionValueAvgRank
▸
Valuation
31
—17.8xBottom tier
▸
Growth
86
15.0%▲7.1%Top tier
▸
Quality
29
-6.7%▼4.5%Bottom tier
▸
Safety
51
9.0x▼2.6xAround median
▸
Capital Return
40
—2.12%Around median
▸
Momentum
22
-47.6%▼2.9%Bottom tier
▸
Sentiment
62
14▲3Around median
DKNG

DKNG DraftKings Inc.

DraftKings Inc. · NASDAQ
Market Closed
24.74
▲ ⁦+4.34%⁩ (+1.03)
Market Cap$12.3B
Beta1.63
52w Low52w High
20.4646.32
Last Week
⁦+2.19%⁩
Last Month
⁦-2.37%⁩
Last 3 Months
⁦-14.07%⁩
Last Year
⁦-46.11%⁩
Fair Value
Current price$25
Analyst target · 12 analysts
$31
⁦+23%⁩
See it clearly undervalued
Range ⁦$27–$49⁩
vs
DCF (estimate)
$16
⁦-36%⁩
Sees it clearly overvalued
⁦11.6⁩% discount · ⁦6⁩% growth
Bottom lineThe two methods disagree — estimate range ⁦$16–$31⁩.

Estimates — analyst targets and a simplified DCF, not investment advice.

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Annual plan
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Monthly plan
$29/mo

Analyst Consensus

This section combines price targets, revision history, analyst coverage changes, and an AI summary of what changed on the Street.

Price Target· 12 analysts setting price target
$33.63
⁦+35.9%⁩
Current Price $24.74·Median $30.50
Low
$27.00
High
$49.00
Current price
$24.74
Average target
$33.63
Street summary

A slight decline in consensus alongside improved ratings

The consensus price target held steady at $33.63 over the last 7 days, but declined over 30 days by $1.48, or 4.22%, from $35.11. The estimate range remains wide, between $27 and $49, with a median of $30.5 from 12 analysts, reflecting a notable divergence in outlook rather than a clear collective shift.

As of 2026-09-10
Revisions momentum · 30d
⁦-4.2%⁩
Average rating
★ 3.89
Buy
Analyst coverage
36
Buy conviction
81%
High
Rating activity · 30d
0↑ · 0↓
Target dispersion
89%
Wide
Analyst ratings over time36 analysts rating
5
24
6
1
Strong BuyBuyHoldSellStrong Sell
Rating trend — last 12 months3.94 → 3.89
Recent analyst moves
  • = Reiterate2026-09-08
    Citigroup
    Outperform
  • = Reiterate2026-09-03
    Bernstein
    Outperform
  • = Reiterate2026-09-02
    Wolfe Research
    Peer PerformOutperform
Premium content
Key Financials

Ten ratios that matter, each compared against its sector median and average — so you can see whether a number is rich or cheap relative to peers in the same sector.

StockSector medianSector averagetypical sector range
MetricValuePosition within sectorVerdict
  • P/E (TTM)
    —
    —
  • Forward P/E
    46.07x
    3.79x30.29x
    Very expensive
  • EV / EBITDA
    120.65x
    2.75x22.03x
    Very expensive
  • FCF Yield
    5.4%
    -30.9%16.2%
    Strong
  • Revenue Growth YoY
    15.0%
    -13.8%31.9%
    Above average
  • EPS Growth YoY
    43.5%
    -156.9%135.6%
    Above average
  • Gross Margin
    40.5%
    12.0%66.5%
    Above average
  • ROIC
    -6.7%
    -23.8%21.5%
    Near median
  • Net Debt / EBITDA
    8.97x
    0.65x5.48x
    High debt
  • Dividend Yield
    —
    —
  • Payout Ratio
    —
    —
  • Altman Z-Score
    —
    —
Financial Analysis
|

Stock Analysis

AI-generated
Based on 2026-08-07 data

Company Overview

DraftKings operates a digital sports entertainment ecosystem that includes Sportsbook and sports betting, iGaming, Fantasy, lottery and horse racing products, alongside a nationally available Predictions business through the DraftKings Sports app. Revenue generation depends on customer activity and betting and trading volumes, while the company seeks to increase customer profitability through cross-selling, improved retention, and a higher mix of parlay bets. In Predictions, the company owns three internal layers: brokerage, the DKeX exchange, and market making, enabling it to retain a larger share of transaction economics as volumes migrate to its own infrastructure.

EDGAR data for the 1st quarter of fiscal year 2026 showed revenue of $1.6 billion and gross profit of $696.7 million, equivalent to a gross margin of approximately 43.5%, net income of $21.1 million, and earnings per share of $0.03. On a trailing twelve-month basis in fiscal year 2026, revenue reached $6.3 billion, gross profit $2.6 billion, and net income $58.6 million, compared with revenue of $6.1 billion and net income of $3.7 million in fiscal year 2025.

In the 2nd quarter of fiscal year 2026, DraftKings recorded a net loss of $67.6 million, compared with net income of $157.9 million in the corresponding period, while adjusted EBITDA reached $115 million. The data did not disclose absolute revenue or a segment revenue breakdown for that quarter, but showed that Sportsbook volume increased 11% year over year, total consumer volume including Sportsbook and Predictions increased 15%, and monthly unique payers grew 9%. Total betting volume reached $13.1 billion, while customer-friendly sports outcomes, promotional spending, and customer acquisition pressured revenue and profitability.

What's Driving the Stock

  • Customer acquisition accelerated by approximately 75% year over year in the 2nd quarter of fiscal year 2026, after DraftKings spent nearly 10% above its plan but achieved an acquisition cost approximately 25% better than expected, while acquiring approximately 30% more customers than planned.
  • The number of Predictions users surpassed 600 thousand customers since the beginning of fiscal year 2026, and annualized trading volume jumped from $2.3 billion in April 2026 to $11 billion in July 2026, nearly fivefold. combos are approaching 20% of Predictions volume, with more than half of the business's customers using them.
  • DraftKings expanded Predictions content by more than 25 times between April and July 2026, offering more than 30 markets per game in MLB, NBA, and WNBA. It also launched DKeX in June 2026 and received National Futures Association approval in July 2026 to operate as a futures commission merchant, supporting the migration of more volume to its internal infrastructure and improving unit economics.
  • Sportsbook volume during the World Cup reached approximately six times its level in the 2022 edition, or 4.5 times on a same-state basis, and July 2026 volume after the tournament continued to grow 20% year over year. The parlay bet mix during the NBA season also increased by more than 400 basis points, supporting revenue generation from each customer.
  • On August 7, 2026, management maintained its fiscal year 2026 guidance of revenue between $6.5 billion and $6.9 billion and adjusted EBITDA between $700 million and $900 million. Management expects the core business to generate approximately $1 billion in adjusted EBITDA, before an expected investment of between $200 million and $300 million in Predictions.
  • The iGaming business began showing improvement after several quarters of share losses, as management said its share stabilized with support from the launch of Lightning Link and the Flex Spins product, along with improved customer acquisition in the 2nd quarter of fiscal year 2026. Flex Spins allows customers to use free spins across the game of their choice instead of limiting them to a specific game.

Buying & Selling Case

▲ Buying Case4 pts

  • +The core business combines 11% growth in Sportsbook volume and 15% growth in total consumer volume in the 2nd quarter of fiscal year 2026, with management expecting to generate approximately $1 billion in adjusted EBITDA in fiscal year 2026.
  • +The national reach of Predictions gives the company a channel for acquiring customers in states where regulated Sportsbook is unavailable, and more than 600 thousand customers have engaged with the product, with annualized trading volume increasing nearly fivefold between April and July 2026.
  • +Internal ownership of brokerage, DKeX, and market making could increase customer value over time, as DraftKings was generating market-making profits across three exchanges and held a double-digit share in the markets in which it participated through the 2nd quarter of fiscal year 2026.
  • +Acquisition efficiency improved despite accelerating growth; spending was approximately 10% above plan, but acquisition cost was approximately 25% better than expected, while adjusted general and administrative expenses declined 6% year over year in the 2nd quarter of fiscal year 2026.

▼ Selling Case6 pts

Valuation

The analyst consensus is Buy with an average target of $33.88, within a wide range of $27 to $49; the average is approximately 31% below the 52-week high of $48.78, while the highest target is close to that high. No meaningful price-to-earnings ratio is available in the data, consistent with limited accounting profitability of $58.6 million over the trailing twelve months and the fluctuation between a profit in the 1st quarter and a loss in the 2nd quarter of fiscal year 2026.

BuyAnalyst target: $33.88(+36.9%)

Figures in the text are as of 2026-08-29; the live price is shown at the top of the page.

FAQ

What is the most important driver of DraftKings' growth in fiscal year 2026?

The growth driver combines Sportsbook expansion and accelerating Predictions. Sportsbook volume increased 11% year over year, and total consumer volume increased 15% in the 2nd quarter of fiscal year 2026, while monthly unique payers grew 9%. In Predictions, the number of customers surpassed 600 thousand, and annualized trading volume increased from $2.3 billion in April 2026 to $11 billion in July 2026.

Has the Predictions business become profitable for DraftKings?

The company did not provide a standalone profitability figure for Predictions in the 2nd quarter of fiscal year 2026. However, it said it generated market-making profits across three exchanges, with a double-digit share in the markets in which it participated. Conversely, it expects to invest between $200 million and $300 million in Predictions during fiscal year 2026, meaning expansion still requires significant spending.

What is the importance of DKeX and National Futures Association approval?

DraftKings launched its internal DKeX exchange in June 2026, then received approval in July 2026 to operate as a futures commission merchant. This structure allows the company to combine brokerage, exchange, and market making within one ecosystem, enabling it to retain a larger portion of transaction fees and customer economics. Management plans to gradually migrate most major sports volume to DKeX while preserving the customer experience, without specifying a deadline for completing the migration.

Earnings callEDGAR filings30-day newsInsider activity

Automated analysis for informational purposes only — not investment advice.

  • −DraftKings swung to a net loss of $67.6 million in the 2nd quarter of fiscal year 2026, compared with a profit of $157.9 million in the corresponding period, with revenue declining due to elevated promotional spending. This shows that volume growth and customer acquisition do not necessarily translate into stable accounting profits.
  • −Results remain highly sensitive to game outcomes and hold margins; customer-friendly outcomes caused an approximately $80 million negative impact on revenue in the 2nd quarter of fiscal year 2026. Management stated that the Knicks' win and World Cup group-stage performance were among the factors affecting June 2026.
  • −The company intends to invest between $200 million and $300 million in Predictions during fiscal year 2026, while management acknowledged regulatory questions that leave the future path of this business not fully resolved. The combination of high investment and regulatory uncertainty could delay Predictions' contribution to profits.
  • −DraftKings faces promotional competition in Sportsbook, as one competitor indicated additional spending of hundreds of millions of dollars on promotions. Despite management's confidence in its promotional efficiency, intensifying competition could increase customer acquisition costs or pressure margins and market share.
  • −On August 17, 2026, DraftKings launched financing consisting of a $600 million term loan and a $750 million credit facility, totaling $1.35 billion. This provides additional flexibility and liquidity, but could increase financial leverage and debt-servicing costs depending on the amount used and the financing terms.
  • −The 52-week range of $20.46 to $48.78 indicates wide price volatility, while analysts' target range extends from $27 to $49. This divergence reflects valuation sensitivity to the profitability trajectory, the success of the investment in Predictions, and volatility in Sportsbook margins.
Why did DraftKings record a loss in the 2nd quarter of fiscal year 2026 despite growth in betting volume?

The net loss reached $67.6 million in the 2nd quarter of fiscal year 2026, compared with a profit of $157.9 million in the corresponding period. Higher-than-expected promotions and customer acquisition pressured profitability, while customer-friendly sports outcomes caused an approximately $80 million negative impact on revenue. Nevertheless, the company generated adjusted EBITDA of $115 million and said revenue growth would have reached 10% year over year after neutralizing the effects of sports outcomes and customer acquisition.

What is DraftKings' guidance for fiscal year 2026?

On August 7, 2026, management maintained its fiscal year 2026 revenue range of $6.5 billion to $6.9 billion. It also maintained adjusted EBITDA guidance of $700 million to $900 million, a range that includes the expected investment in Predictions. It expects the core business to generate approximately $1 billion in adjusted EBITDA before spending between $200 million and $300 million on Predictions.

What does the insider selling signal mean in the case of DKNG?

Net insider transactions during the three months ending with the latest transaction on August 19, 2026, were approximately negative $2.1 million, with four sales and no purchases. This represents a negative trading signal, but the amount is limited relative to a market capitalization of $12.5 billion. Insider sales may also be prearranged, and the data provide no evidence that they reflect a deterioration in the business outlook.