| Factor | Score | Distribution | Value | Avg | Rank |
|---|---|---|---|---|---|
Valuation | 86 | 11.5x | 17.8x | Top tier | |
Growth | 83 | 7.9% | 7.1% | Top tier | |
Quality | 92 | 34.4% | 4.5% | Top tier | |
Safety | 90 | — | 2.6x | Top tier | |
Capital Return | 70 | — | 2.12% | Top tier | |
Momentum | 18 | -13.8% | 2.9% | Bottom tier | |
Sentiment | 84 | 17 | 3 | Top tier |
Estimates — analyst targets and a simplified DCF, not investment advice.
Ten ratios that matter, each compared against its sector median and average — so you can see whether a number is rich or cheap relative to peers in the same sector.
Deckers Outdoor Corporation relies on the HOKA and UGG brands to generate its revenue through direct-to-consumer and wholesale sales, with a focus on premium-priced footwear, performance and lifestyle products, and apparel. In Q1 fiscal 2027, HOKA generated revenue of $704 million, or approximately 69% of group revenue, while UGG generated revenue of $278 million, or approximately 27%; together, the two brands represented nearly 96% of revenue. Company-wide direct-to-consumer sales rose 13%, driven by growth of 17% at HOKA and 6% at UGG, while wholesale growth depended partly on the timing of international shipments.
Q1 fiscal 2027 revenue reached approximately $1.02 billion, up 5.7% year over year, exceeding $1 billion in the first quarter for the first time in Deckers' history. Gross profit was $575.2 million, and gross margin increased to 56.4% from 55.8%, supported by channel and product mix, full-price selling, and foreign exchange, despite a 150-basis-point negative impact from tariffs. Net income was $130.0 million and diluted earnings per share were $0.94, compared with $0.93 a year earlier, while selling, general, and administrative expenses rose 13% to $420 million.
Deckers ended fiscal 2026 with revenue of $5.5 billion, gross profit of $3.2 billion, net income of $1 billion, and earnings per share of $7.02. As of June 30, 2026, the company had $1.6 billion in cash and cash equivalents and no outstanding borrowings, while inventory declined 5% to $808 million. This liquidity supports investment in HOKA stores, marketing, and technology, alongside $338 million of share repurchases during Q1 fiscal 2027.
The analyst consensus on DECK is “Neutral,” with an average price target of $120.5 and a wide range between $85 and $145; the average falls within the 52-week range of $78.91–$125.45 and approximately 4% below its peak. Based on fiscal 2027 earnings-per-share guidance of $7.35–$7.50, the average target implies a forward price-to-earnings multiple of approximately 16.1–16.4 times, but the wide range of targets reflects differing views on the sustainability of HOKA's growth and tariff and margin pressures.
Figures in the text are as of 2026-09-02; the live price is shown at the top of the page.
Revenue reached $1.02 billion in Q1 fiscal 2027, up 5.7%, and diluted earnings per share were $0.94. HOKA revenue rose 8% to $704 million, while UGG revenue grew 5% to $278 million. Gross margin also increased 60 basis points to 56.4% due to direct-to-consumer sales, improved mix, and full-price selling, despite a 150-basis-point tariff impact.
Deckers expects revenue of $5.86–$5.91 billion, reflecting high-single-digit growth compared with the prior fiscal year. It expects low-double-digit growth for HOKA and mid-single-digit growth for UGG, with gross margin slightly above 56.5% and operating margin slightly above 21.5%. The company raised its earnings-per-share guidance to $7.35–$7.50, with growth expected to accelerate in the second half of fiscal 2027.
Q1 fiscal 2027 results showed a broader product base, as Speedgoat 7, Mach 7, Mafate Speed 2, and Skyward contributed more than half of HOKA's direct-sales growth. The brand launched Clifton Pro with PROGLIDE+ technology, and some wholesale accounts placed reorders within approximately two weeks of the launch. The product plan also includes Mach Pro, Cielo 70, Clifton L, and Fly Pace, with distribution varying by type of retail partner.
Automated analysis for informational purposes only — not investment advice.
In Q1 fiscal 2027, UGG focused on the 365 initiative, which includes everyday and athletic footwear, sandals, apparel, and men's products. Lowmel, Minimal, GoldenGaze, Tasman, and products such as Otzo Clog helped expand the occasions on which the brand is worn, while spring apparel performed strongly in the United States, Europe, and Asia. The men's business represented 15% of UGG revenue, and management is targeting an increase to 20% or more.
Tariffs reduced Q1 fiscal 2027 gross margin by approximately 150 basis points compared with the prior period. Management raised its assumed tariff rate for the remainder of fiscal 2027 from 10% to 12.5%, with an expected impact late in the third quarter and a greater impact during the fourth quarter. The company continues to pursue refunds for tariffs associated with the IEEPA ruling, but it did not include any potential refunds in its guidance.
Cash and cash equivalents totaled $1.6 billion as of June 30, 2026, and Deckers had no outstanding borrowings, while inventory declined 5% to $808 million. The company repurchased approximately $338 million of shares during Q1 fiscal 2027 at an average of $103.79 per share. It had $4.7 billion remaining under its repurchase authorization, and annual guidance assumes allocating an amount equal to approximately 80% of expected free cash flow to share repurchases.
