| Factor | Score | Distribution | Value | Avg | Rank |
|---|---|---|---|---|---|
Valuation | 92 | 9.9x | 17.8x | Top tier | |
Growth | 38 | -2.0% | 7.1% | Bottom tier | |
Quality | 92 | 21.5% | 4.5% | Top tier | |
Safety | 76 | 1.6x | 2.6x | Top tier | |
Capital Return | 88 | — | 2.12% | Top tier | |
Momentum | 72 | 57.0% | 2.9% | Top tier | |
Sentiment | 70 | 10 | 3 | Top tier |
Estimates — analyst targets and a simplified DCF, not investment advice.
Ten ratios that matter, each compared against its sector median and average — so you can see whether a number is rich or cheap relative to peers in the same sector.
Crocs, Inc. operates a footwear portfolio led by the Crocs and HEYDUDE brands, generating revenue through direct-to-consumer sales, including stores, digital platforms, and online marketplaces, and through wholesale channels in North America and international markets. Crocs’ strategy relies on diversifying its clog assortment beyond Classic and expanding its sandals, lifestyle, recovery, and personalization categories, while HEYDUDE focuses on Wally and Wendy shoes, slip-ons, sandals, and work footwear, while resetting wholesale inventory and growing digital channels.
In Q2 of fiscal 2026, the company recorded record revenue of $1.2 billion, up 2% year over year, gross profit of $700.7 million, net income of $204.9 million, and diluted earnings per share under the financial statements of $4.13. Adjusted gross margin was 60%, down 170 basis points, and adjusted operating margin was 25.1%, down 180 basis points, while adjusted diluted earnings per share increased 8% to $4.55 and exceeded the guidance range of $4.15 to $4.30.
Crocs brand revenue exceeded $1 billion for the first time in a single quarter, up 4%, thereby accounting for most of the revenue mix, compared with $179 million for the HEYDUDE brand, which declined 6%. Crocs international sales rose 7%, with double-digit growth in China, India, and Japan, and its direct-to-consumer sales grew 12%, while HEYDUDE direct sales increased 7% despite lower performance marketing spending, versus a 17% decline in its wholesale sales. In the latest trailing twelve-month data for 2026, revenue was $4.1 billion, net income was $593.4 million, and earnings per share were approximately $11.96.
Automated analysis for informational purposes only — not investment advice.
The average analyst price target is $136.78, within a wide range of $95 to $163, with a “Buy” consensus; the average is approximately 3% below the 52-week range high of $141.28, while the highest target exceeds that high by approximately 15%. The wide range of targets reflects meaningful divergence between the strength of the Crocs brand, the raised fiscal 2026 guidance, and the repurchase program on one hand, and HEYDUDE’s weakness, tariff pressures, and tax allegations on the other; the 52-week range is between $73.21 and $141.28.
Figures in the text are as of 2026-08-30; the live price is shown at the top of the page.
Crocs recorded record revenue of $1.2 billion, up 2% year over year, with gross profit of $700.7 million and net income of $204.9 million. Earnings per share under the financial statements were $4.13, while adjusted diluted earnings per share reached $4.55, exceeding the guidance range of $4.15–$4.30. Adjusted gross margin was 60% and adjusted operating margin was 25.1%, despite declining by 170 and 180 basis points, respectively.
HEYDUDE revenue declined 6% to $179 million in Q2 fiscal 2026, and wholesale sales remained weak, down 17%. In contrast, direct-to-consumer sales rose 7% despite reduced performance marketing spending and benefited from digital marketplaces and new stores. The company improved its fiscal 2026 HEYDUDE guidance to a decline of 2%–4% instead of 5%–7%, but it has not yet guided to full-year growth.
Demand was led by Crocband Runner, Echo RO, Echo 2.0, and Classic Ballet Flat, alongside Miami, Getaway, Brooklyn, and Saturday Sandal. Management expects the global sandals business to reach approximately $500 million in fiscal 2026 and views it as the largest near-term diversification opportunity. Ballet Flat also recorded notable sellouts in Asia, the BAPE collaboration on Echo RO sold out globally within minutes, and new Mellow products showed encouraging initial demand.
The incremental tariff impact reduced the company’s adjusted gross margin by approximately 160 basis points in Q2 fiscal 2026, within a total margin decline of 170 basis points to 60%. Crocs’ adjusted margin declined 100 basis points to 63.1%, while HEYDUDE’s margin fell 650 basis points to 43.7%. Management nevertheless expects a slight increase in adjusted gross margin for fiscal 2026, supported by supply chain savings and international price increases.
The company expects annual revenue growth of between 1% and 2%, with Crocs brand growth of between 2% and 3% and a HEYDUDE decline of between 2% and 4%. It raised adjusted diluted earnings per share guidance to $13.70–$14.00 and expects modest expansion in adjusted operating margin compared with 22.3% in fiscal 2025. For Q3 fiscal 2026, it expects approximately flat revenue, an adjusted operating margin of approximately 21.5%, and adjusted diluted earnings per share of between $3.20 and $3.30.
The company repurchased approximately 2.3 million shares for $251 million during Q2 fiscal 2026 and repaid $31 million of debt. The board approved an additional $1.5 billion share repurchase authorization, increasing available capacity to approximately $2 billion. The company ended the quarter with slightly more than $170 million in cash and approximately $870 million of borrowing capacity under the revolving facility, with net leverage at the lower end of the target range of 1–1.5 times.
