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Columbia Sportswear Company
COLM

COLM Columbia Sportswear Company

Columbia Sportswear Company · NASDAQ
Market Closed
56.92
▲ ⁦+0.89%⁩ (+0.50)
Market Cap$2.9B
Beta0.94
52w Low52w High
47.4769.06
Last Week
⁦+0.11%⁩
Last Month
⁦-0.63%⁩
Last 3 Months
⁦-16.03%⁩
Last Year
⁦+4.36%⁩
EL7 Factor Analysis
How we score this
Overall87
Excellent — top fifth of the marketContrarianF 6/9Better than 87% of Market stocks, per EL7's model
FactorScoreDistributionValueAvgRank
▸
Valuation
82
14.7x▲17.8xTop tier
▸
Growth
44
-0.1%▼7.1%Around median
▸
Quality
79
8.9%▲4.5%Top tier
▸
Safety
83
—2.6xTop tier
▸
Capital Return
51
2.20%▲2.12%Around median
▸
Momentum
47
3.2%▲2.9%Around median
▸
Sentiment
75
6▲3Top tier
Fair Value
Low confidenceCurrent price$57
Analyst target · 2 analysts
$66
⁦+16%⁩
See it undervalued
Range ⁦$47–$80⁩
vs
DCF (estimate)
$101
⁦+78%⁩
Sees it clearly undervalued
⁦8.5⁩% discount · ⁦1⁩% growth
Bottom lineThe two methods broadly agree — estimate range ⁦$66–$101⁩.

Estimates — analyst targets and a simplified DCF, not investment advice.

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Analyst Consensus

This section combines price targets, revision history, analyst coverage changes, and an AI summary of what changed on the Street.

Price Target· 2 analysts setting price target
$64.75
⁦+13.8%⁩
Current Price $56.92·Median $66.00
Low
$47.00
High
$80.00
Current price
$56.92
Average target
$64.75
Street summary

Analysis of Columbia Sportswear (COLM) stock price targets

Columbia Sportswear stock shows a state of complete stability in analyst forecasts, as the average price target has remained constant at $63.33 throughout the past thirty days, a level slightly below the current trading price of $63.56. This stability, coupled with Citigroup's confirmation of a 'Neutral' rating on July 22, 2026, indicates the analysts' conviction that the stock is currently trading near its fair value with no immediate catalysts for change.

As of 2026-07-29
Revisions momentum · 30d
⁦0.0%⁩
Average rating
★ 3.38
Hold
Analyst coverage
8
Buy conviction
38%
Target dispersion
58%
Wide
Analyst ratings over time8 analysts rating
1
2
4
1
Strong BuyBuyHoldSellStrong Sell
Rating trend — last 12 months3.38 → 3.38
Recent analyst moves
  • = Reiterate2026-07-22
    Citigroup
    Neutral
  • = Reiterate2026-05-04
    Citigroup
    Neutral
  • = Reiterate2026-05-01
    UBS
    Sell· $47.00
Premium content
Key Financials

Ten ratios that matter, each compared against its sector median and average — so you can see whether a number is rich or cheap relative to peers in the same sector.

StockSector medianSector averagetypical sector range
MetricValuePosition within sectorVerdict
  • P/E (TTM)
    14.75x
    4.56x36.49x
    Cheap
  • Forward P/E
    14.36x
    3.79x30.29x
    Cheap
  • EV / EBITDA
    9.11x
    2.75x22.03x
    Cheap
  • FCF Yield
    10.9%
    -30.9%16.2%
    Strong
  • Revenue Growth YoY
    -0.1%
    -13.8%31.9%
    Below average
  • EPS Growth YoY
    -0.3%
    -156.9%135.6%
    Above average
  • Gross Margin
    52.2%
    12.0%66.5%
    Strong
  • ROIC
    8.9%
    -23.8%21.5%
    Strong
  • Net Debt / EBITDA
    —
    —
  • Dividend Yield
    2.2%
    0.1%5.9%
    Moderate
  • Payout Ratio
    32.4%
    8.9%99.8%
    Moderate
  • Altman Z-Score
    —
    —
Financial Analysis
|

Stock Analysis

AI-generated
Based on 2026-07-30 data

Company Overview

Columbia Sportswear Company designs, markets, and sells outdoor apparel, footwear, and accessories through the Columbia, SOREL, prAna, and Mountain Hardwear brands. The company generates revenue through wholesale and direct-to-consumer channels, including stores and e-commerce; international markets account for more than 40% of sales, while the ACCELERATE strategy focuses on hiking, trail running, warm apparel, PFG, outdoor lifestyle, and footwear.

In Q2 fiscal 2026, net sales increased 2% to $614 million, driven by international distributors and global e-commerce, compared with a 4% decline in U.S. sales and 9% growth in international markets. Columbia sales increased 1%, prAna grew 14%, and Mountain Hardwear grew 6%, while SOREL declined 14% due to the timing of wholesale shipments. By region, LAAP increased 13%, EMEA recorded high-single-digit growth, while Canada declined by high single digits.

Reported gross margin was 58.3% in Q2 fiscal 2026, up 920 basis points, but it included tariff refunds that increased operating margin by approximately $60 million; excluding them, gross margin contracted 50 basis points due to incremental tariffs and higher discounts. Reported EPS was $0.52, while the result was a loss of $0.41 per share excluding the impact of the refunds. EDGAR data show revenue of $3.4 billion, net income of $169.3 million, and EPS of approximately $3.21 for the 2026 TTM period.

What's Driving the Stock

  • The international business, which accounts for more than 40% of sales, recorded year-over-year growth of 9% in Q2 fiscal 2026; LAAP increased 13%, Japan and Korea grew by low double digits, and management expects China to be among the fastest-growing markets, with double-digit growth during fiscal 2026.
  • Global footwear sales grew by high single digits in Q2 fiscal 2026, supported by Tellurax, Peakfreak, Konos, Dry Tortuga, and Omni-Max technology. Tellurax sold out during the quarter, while Mountain Hardwear's Kazam became a top-ten product by sell-through rate immediately upon launch.
Earnings callEDGAR filings30-day newsInsider activity

Automated analysis for informational purposes only — not investment advice.

  • Spring 2027 wholesale orders, approximately 90% complete, indicate low- to mid-single-digit growth in the first half of fiscal 2027, with broad contributions across brands and regions and footwear growing faster than apparel. Management said growth is similar in dollars and units because there are no material pricing changes.
  • The company maintained its fiscal 2026 sales growth guidance of 1% to 3% and raised reported operating margin guidance to 8.5%–9.3% and diluted EPS guidance to $4.45–$4.90, but the increase reflects the pass-through impact of tariff refunds rather than a comparable improvement in underlying performance.
  • The Robert Irwin campaign supports demand for higher-priced products; it generated more than 3.7 million views and over 300 thousand likes, and contributed to Tellurax selling out and strong sales of products featured on the Rob's Look page. Expedition Impossible also won ten awards at Cannes Lions, coinciding with improved new-customer acquisition and purchase intent among target segments in North America.
  • Buying & Selling Case

    ▲ Buying Case4 pts

    • +International growth provides a counterbalance to U.S. weakness, as international sales increased 9% in Q2 fiscal 2026, with LAAP growing 13% and momentum continuing in Europe, Japan, Korea, and China.
    • +The ACCELERATE strategy is delivering tangible commercial evidence through high-single-digit footwear growth, Tellurax selling out, strong adoption of newer products, and Spring 2027 orders indicating broad low- to mid-single-digit growth.
    • +The balance sheet provides substantial capacity to withstand demand and supply volatility; the company ended Q2 fiscal 2026 with $625 million in cash and short-term investments and no debt, while inventory declined 6% in value and 7% in units.
    • +The contribution from emerging brands is expanding despite mixed performance; prAna grew 14% and Mountain Hardwear grew 6% in Q2 fiscal 2026, while Mountain Hardwear's fourth collaboration with Stüssy generated sales exceeding those of the previous three collections.

    ▼ Selling Case6 pts

    • −Weak U.S. demand is the most significant operating risk, as sales in the United States declined 4% in Q2 fiscal 2026, wholesale fell by high single digits, and weak direct-to-consumer store traffic led to higher discounts and sales below plan.
    • −Consumer pressure has increased due to higher fuel and food costs, reflected in a decline in U.S. store traffic beginning in mid-to-late April 2026 and remaining weaker throughout the rest of the quarter. The company expects some promotional activity to continue, particularly in U.S. brick-and-mortar stores and outlets, which could pressure margins.
    • −The outlook for the second half of fiscal 2026 has become more dependent on the fourth quarter after shipping disruptions and capacity constraints shifted more than $30 million in revenue out of the third quarter. For Q3 fiscal 2026, the company expects sales to range from a 1.5% decline to flat, with EPS between $1.15 and $1.35, increasing execution risk in the fourth quarter.
    • −Tariffs and the supply chain remain sources of uncertainty; the outlook assumes tariff rates of 10% to 12.5% will continue through the end of fiscal 2026, while disruptions related to the conflict in the Middle East caused the cancellation of some orders by one distributor and extended logistics lead times. The company also expects modest pressure on Spring 2027 input costs, and oil prices between $90 and $100 could become a greater headwind for Fall 2027 products.
    • −The quality of the reported profitability improvement is weaker than the headline figures suggest because the 58.3% gross margin and $0.52 EPS in Q2 fiscal 2026 included tariff refunds. Excluding them, gross margin contracted 50 basis points and the company recorded a loss of $0.41 per share, while it also said that its underlying sales and margin outlook for the second half had weakened compared with 90 days ago.
    • −Portfolio performance remains mixed, as SOREL sales fell 14% in Q2 fiscal 2026, while Columbia's U.S. e-commerce sales declined by low single digits. The neutral analyst consensus and the wide range of targets between $47 and $80 indicate considerable divergence in estimates of the pace of recovery in U.S. operations and underlying margins.

    Valuation

    The average analyst price target is $64.75, below the 52-week range high of $69.06 and clearly above its low of $47.47, while individual targets range from $47 to $80. The “Neutral” consensus reflects this divergence between a debt-free balance sheet and encouraging Spring 2027 orders on one hand, and weakness in the U.S. market and the reliance of raised earnings guidance on tariff refunds on the other.

    HoldAnalyst target: $64.75(+13.8%)

    Figures in the text are as of 2026-08-31; the live price is shown at the top of the page.

    FAQ

    What drove COLM's results in Q2 fiscal 2026?

    Net sales increased 2% to $614 million due to growth from international distributors and global e-commerce. International markets grew 9% and accounted for more than 40% of sales, while the United States declined 4% due to weakness in wholesale and store traffic. Reported gross margin was 58.3% and EPS was $0.52, but tariff refunds improved operating margin by approximately $60 million.

    Has the ACCELERATE strategy begun to show results at Columbia?

    Early indicators emerged in Q2 fiscal 2026, including improved new-customer acquisition and purchase intent among target segments, as well as growth in newer, higher-priced products. Global footwear grew by high single digits, and Tellurax, supported by the Robert Irwin campaign that generated more than 3.7 million views, sold out. Spring 2027 orders, approximately 90% complete, also indicate low- to mid-single-digit growth, with footwear growth outpacing apparel.

    How important are international markets to Columbia Sportswear's growth?

    International markets account for more than 40% of sales and increased 9% in Q2 fiscal 2026, compared with a 4% decline in the United States. LAAP recorded growth of 13%, Japan and Korea grew by low double digits, while direct operations in Europe delivered low-double-digit growth. In China, e-commerce achieved strong growth during the 618 festival, and management expects double-digit year-over-year growth in fiscal 2026.

    Why does Q2 fiscal 2026 profitability not fully reflect underlying performance?

    The company recognized approximately $78 million in duty and interest refunds during the quarter, of which approximately $60 million improved operating margin, $2 million was recorded as interest income, and $15 million reduced the value of inventory. As a result, reported gross margin expanded 920 basis points to 58.3%. However, gross margin contracted 50 basis points excluding the refunds, and reported EPS of $0.52 became a loss of $0.41 per share on the same basis.

    What is Columbia Sportswear's guidance for fiscal 2026?

    The company expects net sales growth of 1% to 3% during fiscal 2026 and a reported gross margin of 52.1% to 52.3%. It raised reported operating margin guidance to 8.5%–9.3% and diluted EPS guidance to $4.45–$4.90, assuming a tax rate of approximately 25%. However, management said that the underlying sales and margin outlook for the second half had weakened and that the expected growth would shift entirely to the fourth quarter due to shipment delays.

    What are the main risks for COLM during the second half of fiscal 2026?

    More than $30 million in revenue is expected to shift from the third quarter to the fourth due to shipping disruptions and capacity constraints, with the impact more concentrated in North America. Higher fuel and food costs are also pressuring discretionary spending and store traffic, which may require additional discounts. The guidance assumes tariffs of 10% to 12.5% will continue through the end of fiscal 2026, while the company expects third-quarter sales to range from a 1.5% decline to flat and EPS between $1.15 and $1.35.