| Factor | Score | Distribution | Value | Avg | Rank |
|---|---|---|---|---|---|
Valuation | 40 | 53.3x | 17.8x | Bottom tier | |
Growth | 87 | 82.9% | 7.1% | Top tier | |
Quality | 73 | 7.3% | 4.5% | Top tier | |
Safety | 71 | 0.1x | 2.6x | Top tier | |
Capital Return | 43 | — | 2.12% | Around median | |
Momentum | 3 | -60.1% | 2.9% | Bottom tier | |
Sentiment | 85 | 15 | 3 | Top tier |
Estimates — analyst targets and a simplified DCF, not investment advice.
Ten ratios that matter, each compared against its sector median and average — so you can see whether a number is rich or cheap relative to peers in the same sector.
Celsius Holdings manages a portfolio of energy drinks comprising CELSIUS, Alani Nu, and Rockstar, with each brand targeting a different segment: CELSIUS focuses on active, health-conscious consumers, Alani Nu appeals to a younger audience that is predominantly female, while Rockstar targets consumers associated with gaming, action sports, and music. The company generates revenue by selling these products and expanding their distribution, particularly through the PepsiCo network, while diversifying flavors, sizes, and consumption occasions; the portfolio represented approximately 20% of the dollar value of energy drinks purchased in the U.S. channels tracked by the company during Q2 of fiscal 2026.
Revenue for Q2 of fiscal 2026 reached approximately $817.9 million, an increase of about 11% year over year, and gross profit was $393.7 million, equivalent to a gross margin of approximately 48.1%. Net income was $55.3 million, or approximately 6.8% of revenue, with earnings per share of $0.14; this compares with net income of $110.1 million and earnings per share of $0.33 in Q1 of fiscal 2026. Selling, general, and administrative expenses were $238 million, or 29% of revenue, while adjusted EBITDA was $184 million, with a margin of 22.5%.
Within the Q2 fiscal 2026 mix, Alani Nu generated net sales of approximately $364 million, equivalent to about 44.5% of total revenue, while Rockstar generated approximately $66 million, equivalent to about 8.1%. By contrast, net sales of the CELSIUS brand declined approximately 12% year over year, while its retail sales in tracked channels fell only 2%, reflecting the impact of shipment timing, distributor inventory rebalancing, and increased trade spending, alongside weakness in the warehouse club channel. On a last-twelve-month basis ending within the 2026 data, revenue was approximately $3.0 billion, gross profit was $1.5 billion, and net income was $129.1 million.
Automated analysis for informational purposes only — not investment advice.
The average analyst price target is $41.83, within a wide range of $26 to $57, with a consensus Buy rating; the average target is approximately 37% below the 52-week range peak of $66.74, reflecting a significant revaluation compared with the peak. Meanwhile, an August 6, 2026 report cited a price-to-earnings ratio of 36.1 times and an enterprise-value-to-EBITDA multiple of 24.9 times, so the valuation requires proof that the CELSIUS brand can return to growth and that margins can improve; continued growth from Alani Nu alone is not sufficient.
Figures in the text are as of 2026-08-30; the live price is shown at the top of the page.
Celsius Holdings' revenue and earnings per share fell short of analysts' expectations, causing the stock to decline by more than 16% in premarket trading on August 6, 2026. Revenue was $817.9 million and earnings per share were $0.14, despite revenue growth of approximately 11% year over year. Net sales of the CELSIUS brand also declined approximately 12%, and gross profit margin fell to approximately 48.1%, weakening the quality of the growth reported at the portfolio level.
Net sales of the CELSIUS brand declined approximately 12% year over year in Q2 of fiscal 2026, while its retail sales in tracked channels fell 2%. Management explained that the gap resulted partly from distributor inventory rebalancing, shipment timing, increased trade spending, and weakness in the warehouse club channel. By contrast, dollar value per distribution point increased 16% from Q1 to Q2 despite approximately 7% fewer distribution points, and management expects similar performance in Q3 before gradually building toward a return to growth.
Alani Nu generated net sales of approximately $364 million in Q2 of fiscal 2026, an increase of 21% year over year, and accounted for approximately 44.5% of the company's quarterly revenue. Its retail sales in tracked channels increased approximately 56%, while its retail sales exceeded $1 billion during the first half of fiscal 2026. Purple Cotton Candy became the highest-selling new flavor in tracked channels, while the company is working to convert successful flavors into permanent products to reduce its relative reliance on seasonal launches.
The company completed the integration of Rockstar in June 2026 within nine months as planned, and the brand now operates fully on the Celsius Holdings platform and finished-goods model. Rockstar's net sales were approximately $66 million in Q2 of fiscal 2026, and management said performance was in line with its expectations at the time of the acquisition. The plan focuses on stabilizing the brand, refreshing its packaging and logo, and supporting its association with motorsports and music, including the 23XI Racing and Formula DRIFT partnerships.
Management expects gross margin in Q3 of fiscal 2026 to remain in the high-40% range, close to the 48% level recorded in Q2. Shipping savings and the integration of Alani Nu and Rockstar offset higher aluminum and diesel costs, so management linked any additional improvement to moderation in the prices of these inputs. It also expects the CELSIUS brand's performance to resemble its Q2 level, with continued momentum from Alani Nu and a focus on stabilizing Rockstar.
The company plans an intensive innovation schedule in 2027, including a new offering to address weakness in the 16-ounce CELSIUS line and new launches and programs for the Alani Nu brand. The full impact of the second manufacturing line in North Carolina is expected to emerge during 2027, alongside gains in raw-material procurement, shipping routes, and price and package management. The company also targets introducing Alani Nu into selected international markets in 2027, as part of a plan to increase the contribution of markets outside the United States to more than 15% of revenue within five years. Conversely, the success of these catalysts depends on overcoming the impact of product reductions and converting new retailer shelf space and fixtures into actual sales growth.
