The information provided on EL7.AI is for educational and informational purposes only and does not constitute financial advice.
The information provided on EL7.AI is for educational and informational purposes only and does not constitute financial advice.
| Factor | Score | Distribution | Value | Avg | Rank |
|---|---|---|---|---|---|
Valuation | 53 | 22.4x | 20.8x | Around median | |
Growth | 59 | 15.0% | 6.1% | Around median | |
Quality | 42 | -241.1% | 6.6% | Around median | |
Safety | 69 | 0.2x | 0.7x | Top tier | |
Capital Return | 41 | 0.24% | 2.02% | Around median | |
Momentum | 25 | -25.4% | 4.1% | Bottom tier | |
Sentiment | 68 | 23 | 3 | Top tier |
Estimates — analyst targets and a simplified DCF, not investment advice.
Ten ratios that matter, each compared against its sector median and average — so you can see whether a number is rich or cheap relative to peers in the same sector.
Booking Holdings Inc. (NASDAQ: BKNG) is the global leader in providing digital travel and related services, enabling consumers and partners to book diverse accommodation options, airline tickets, rental cars, restaurant reservations, and recreational activities. The company generates the majority of its revenue through the Merchant Model, which allows it to process payments directly, and the commission-based Agency Model, in addition to advertising revenues across its famous core platforms including Booking.com, Priceline, Agoda, KAYAK, and OpenTable.
During the first quarter of 2026, the company demonstrated strong financial performance, with total revenue reaching $5.5 billion, representing a 16% year-over-year growth (or 10% constant-currency growth). Gross bookings rose to $53.8 billion, a 15% increase, while room nights booked reached 338 million, up 6% compared to the prior year. The company also achieved adjusted EBITDA of $1.3 billion, an increase of 19%, while adjusted earnings per share (EPS) stood at $1.14, a value reflecting the impact of the 25-to-1 stock split implemented in early April 2026.
In terms of service mix and booking channels, the Merchant Model continued its dominance, representing approximately 72% of total gross bookings and growing 24% year-over-year, driven by the ongoing expansion of the company's payment platform. Meanwhile, Alternative Accommodations at Booking.com accounted for approximately 38% of total room nights booked, an increase of one percentage point from the previous year. Additionally, the direct booking mix across the company's channels (B2C Direct Mix) remained stable in the mid-60s as a percentage of total bookings, supported by strong growth in mobile apps, which contributed close to the high-50s percentage of total bookings.
Booking Holdings Inc. (BKNG) stock enjoys a strong positive analyst consensus with a Buy rating, with their estimated average price target at $230.7, featuring a high target of $309.84 and a low target of $175. Considering the stock's 52-week trading range of $150.14 to $233.5764, it is evident that the stock is trading near the analyst consensus target levels. This valuation reflects market confidence in the company's ability to overcome temporary geopolitical headwinds in the Middle East by relying on its robust growth drivers in America and Asia and its solid cash flows.
Figures in the text are as of 2026-06-15; the live price is shown at the top of the page.
Booking Holdings completed a 25-to-1 split of its common stock, which officially took effect on April 2, 2026, and was announced as finalized to enhance trading liquidity on June 12, 2026. This strategic move aims to make the stock price more accessible to retail investors without affecting the company's total market capitalization of $135.7 billion. The impact of this split was directly reflected in the adjusted earnings per share for the first quarter of 2026, which became $1.14 per share instead of the previous nominally high figures.
The conflict in the Middle East created operational headwinds that reduced room night and gross bookings growth by approximately 2 percentage points during the first quarter of 2026, with room night growth slowing to just 1% in March due to elevated direct cancellations. The Middle East region (including travel to, from, and within) represents about 7% of the company's total room nights booked based on full-year 2025 data. Without this impact, management estimates that total room night growth would have reached approximately 8% instead of the 6% actually recorded.
The company's management expects the negative impact of the Middle East conflict to peak during the second quarter of 2026, exerting a pressure equivalent to 3 percentage points, which places room night growth estimates between 2% and 4%, and revenue and adjusted EBITDA growth between 4% and 6%. For the full year, the company assumes the operational impact will persist through the end of June followed by a gradual recovery, with total revenue expected to grow at a high single-digit percentage, and the adjusted EBITDA margin expanding by 0 to 25 basis points.
Automated analysis for informational purposes only — not investment advice.
The company intensively applies generative AI solutions to enhance efficiency and reduce operational costs across its various brands. During the first quarter of 2026, the group's Agoda platform successfully reduced customer service cost per booking by a double-digit percentage thanks to smart automation solutions. Priceline also continues to develop its Penny virtual assistant to deliver integrated interactive booking experiences, while smart self-service flows at Booking.com help reduce direct human contact rates for post-booking services.
Booking Holdings is committed to a disciplined, long-term capital return strategy, executing record share repurchases of $3.6 billion during the first quarter of 2026 alone, the highest quarterly figure in the company's history. Additionally, the company paid quarterly cash dividends totaling $343 million during the same quarter. Since 2014, the company has successfully reduced its outstanding shares by over 40% at an average purchase price of $93 per share (adjusted for the recent split), reflecting highly efficient capital management.