| Factor | Score | Distribution | Value | Avg | Rank |
|---|---|---|---|---|---|
Valuation | 67 | — | 17.8x | Top tier | |
Growth | 21 | 10.5% | 7.1% | Bottom tier | |
Quality | 23 | — | 4.5% | Bottom tier | |
Safety | 51 | 7.3x | 2.6x | Around median | |
Capital Return | 63 | 2.46% | 2.12% | Around median | |
Momentum | 43 | 30.9% | 2.9% | Around median | |
Sentiment | 64 | 13 | 3 | Around median |
Estimates — analyst targets and a simplified DCF, not investment advice.
Ten ratios that matter, each compared against its sector median and average — so you can see whether a number is rich or cheap relative to peers in the same sector.
Brunswick Corporation is a specialist in the boating and marine recreation ecosystem, generating revenue from Mercury Marine engines, engine parts and accessories and distribution networks, marine navigation and control electronics through Navico Group, and premium and core boat brands such as Boston Whaler, Sea Ray, and NAVAN. Freedom Boat Club also adds a subscription-based model, while aftermarket parts, accessories, and electronics generate recurring revenue tied to the use of the existing boat fleet, rather than solely to new boat purchases.
In fiscal year 2026 quarter 2, revenue reached $1.6 billion, up 8% year over year, and gross profit totaled $437.8 million, representing a gross margin of approximately 27.4%. The company recorded net income of $109.8 million, with a net margin of approximately 6.9%, and GAAP earnings per share of $1.68, while adjusted earnings per share reached $1.56, up 34% year over year.
Growth encompassed all four of the company's segments for the fourth consecutive quarter: Propulsion sales rose 8%, Engine Parts and Accessories 9%, Navico Group 7%, and the Boat Group 5%. Adjusted operating earnings improved across all segments, but the Propulsion segment's margin remained nearly stable due to tariffs, material and labor cost inflation, and increased product development spending; meanwhile, the Parts and Accessories margin rose 200 basis points, the Navico Group margin by 680 basis points, and the Boat margin by 120 basis points.
Automated analysis for informational purposes only — not investment advice.
The analyst consensus is “Buy,” with an average target of $91.5 and a range of $86 to $94; the average is approximately 1.4% above the 52-week range high of $90.25, meaning the collective forecast assumes a limited move above the previous high. In contrast, no positive price-to-earnings ratio is available because earnings per share for the twelve months ended in the latest EDGAR data were approximately negative $2.10. Therefore, the valuation depends more heavily on achieving fiscal year 2026 guidance for adjusted earnings per share of between $4.35 and $4.75 and sustaining margin improvement after excluding the nonrecurring IEEPA refunds.
Figures in the text are as of 2026-08-30; the live price is shown at the top of the page.
Revenue rose 8% to $1.6 billion in fiscal year 2026 quarter 2, with all four segments growing year over year for the fourth consecutive quarter. Pricing realized in prior periods, improved mix, new products, and original equipment manufacturer demand contributed to this result. Propulsion sales grew 8%, Parts and Accessories 9%, Navico Group 7%, and Boats 5%. Adjusted earnings per share also reached $1.56, up 34% year over year.
Mercury Marine is the cornerstone of the Propulsion segment, and global and U.S. outboard engine orders increased by more than 10% during the first half of fiscal year 2026. Brunswick is also working on five new engine platforms targeted for launch during the two years following July 30, 2026, with program spending of approximately $20 million to $25 million across several quarters. The growing installed base generates recurring demand for original parts, particularly in high-horsepower outboard engines containing company-owned content. This was reflected in 9% growth in Engine Parts and Accessories sales and a 19% increase in the segment's adjusted operating earnings in fiscal year 2026 quarter 2.
June fiscal year 2026 data showed that the main U.S. powerboat market declined by approximately 4%, affected by sentiment, affordability, and poor weather in some northern markets. Weakness was concentrated in economy models, while premium fiberglass boats and core products remained approximately stable in the first half of fiscal year 2026. Brunswick reduced its exposure to the economy category by rationalizing models and manufacturing capacity, which sacrificed some revenue but added approximately 100 basis points to the Boat Group's margin, according to management. Freedom Boat Club also provides a subscription-based way to reach consumers affected by interest rates and boat purchase costs.
Management expects a negative impact of approximately $40 million from additional tariffs in fiscal year 2026, including approximately $5 million from changes to Section 301 and Canadian tariffs. In fiscal year 2026 quarter 2, the company recognized approximately $30 million of approved refunds, and after variable compensation, these refunds provided a benefit of slightly more than $0.20 per share. Fiscal year 2026 guidance includes approximately $10 million more from the second phase, but does not include fourth-phase benefits that could add more than $0.20 per share if approved. Therefore, the underlying operating improvement should be separated from the temporary refund benefits when evaluating earnings quality.
Brunswick expects revenue of between $5.7 billion and $5.8 billion in fiscal year 2026, compared with $5.4 billion in fiscal year 2025. It is targeting an adjusted operating margin of approximately 8%, up 100 basis points year over year, and adjusted earnings per share of between $4.35 and $4.75. The company also raised its free cash flow guidance to more than $400 million, benefiting from earnings, working capital management, and IEEPA refunds. At the same time, this guidance includes additional material inflation equivalent to approximately $0.15 per share and increased tariff costs equivalent to approximately $0.05 per share during the second half of fiscal year 2026.
BC stock carries a “Buy” consensus, with an average target of $91.5 and targets ranging from $86 to $94. The average target exceeds the 52-week range high of $90.25 by approximately 1.4%, while the range low is $58.56. No positive price-to-earnings ratio is available because the twelve months ended in the latest EDGAR data recorded a net loss of $138.0 million and negative earnings per share of approximately $2.10. The justification for the targets therefore depends on the expected earnings turnaround in fiscal year 2026 and the company's ability to achieve adjusted earnings per share of between $4.35 and $4.75 with improved margins.
