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Stocks
Adobe Inc.
EL7 Factor Analysis
How we score this
Overall96
Excellent — top fifth of the marketContrarianF 7/9SafeCongress sellingBetter than 96% of Market stocks, per EL7's model
FactorScoreDistributionValueAvgRank
▸
Valuation
74
15.2x▲18.2xTop tier
▸
Growth
69
11.5%▲7.1%Top tier
▸
Quality
97
41.5%▲4.5%Top tier
▸
Safety
83
—2.6xTop tier
▸
Capital Return
85
—2.10%Top tier
▸
Momentum
35
-25.6%▼2.9%Bottom tier
▸
Sentiment
76
23▲3Top tier
ADBE

ADBE Adobe Inc.

Adobe Inc. · NASDAQ
Market Open
257.26
▼ ⁦-3.47%⁩ (-9.25)
Market Cap$105.9B
Beta1.40
52w Low52w High
190.12370.86
Last Week
⁦-11.75%⁩
Last Month
⁦-0.79%⁩
Last 3 Months
⁦+3.90%⁩
Last Year
⁦-26.20%⁩
Fair Value
Current price$267
Analyst target · 8 analysts
$250
⁦-6%⁩
See it slightly overvalued
Range ⁦$190–$379⁩
vs
DCF (estimate)
$382
⁦+43%⁩
Sees it clearly undervalued
⁦10.6⁩% discount · ⁦5⁩% growth
Bottom lineThe two methods disagree — estimate range ⁦$250–$382⁩.

Estimates — analyst targets and a simplified DCF, not investment advice.

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Analyst Consensus

This section combines price targets, revision history, analyst coverage changes, and an AI summary of what changed on the Street.

Price Target· 8 analysts setting price target
$268.00
⁦+4.2%⁩
Current Price $257.26·Median $250.00
Low
$190.00
High
$379.00
Current price
$257.26
Average target
$268.00
Street summary

Slight Increase in Consensus with Clear Divergence

Adobe’s consensus price target rose to 268 from 264.05 over 7 days, and to 268 from 261.16 over 30 days, an increase of 1.5% and 2.62%, respectively, while the number of analysts remained at 8. By contrast, the consensus remained unchanged over the last day. The target range is wide, between 190 and 379, while the median is 250 versus a current price of 266.51, reflecting high dispersion in estimates and a lack of full agreement on fair value.

As of 2026-09-07
Revisions momentum · 30d
⁦+2.6%⁩
Average rating
★ 3.25
Hold
Analyst coverage
40
Buy conviction
30%
Rating activity · 30d
0↑ · 0↓
Target dispersion
73%
Wide
Analyst ratings over time40 analysts rating
4
8
23
4
1
Strong BuyBuyHoldSellStrong Sell
Rating trend — last 12 months3.68 → 3.25
Recent analyst moves
  • = Reiterate2026-09-08
    Oppenheimer
    Perform
  • = Reiterate2026-09-02
    RBC Capital
    Outperform
  • = Reiterate2026-09-01
    Citigroup
    Neutral
Premium content
Key Financials

Ten ratios that matter, each compared against its sector median and average — so you can see whether a number is rich or cheap relative to peers in the same sector.

StockSector medianSector averagetypical sector range
MetricValuePosition within sectorVerdict
  • P/E (TTM)
    15.25x
    7.08x56.62x
    Very cheap
  • Forward P/E
    10.41x
    5.23x41.81x
    Very cheap
  • EV / EBITDA
    10.79x
    4.60x36.80x
    Very cheap
  • FCF Yield
    9.7%
    -56.3%10.3%
    Strong
  • Revenue Growth YoY
    11.5%
    -18.0%68.8%
    Near median
  • EPS Growth YoY
    11.7%
    -157.8%193.7%
    Near median
  • Gross Margin
    89.4%
    13.2%79.6%
    Exceptional
  • ROIC
    41.5%
    -63.2%26.5%
    Exceptional
  • Net Debt / EBITDA
    —
    —
  • Dividend Yield
    —
    —
  • Payout Ratio
    —
    —
  • Altman Z-Score
    7.46
    -11.3113.68
    Strong
Financial Analysis
|

Stock Analysis

AI-generated
Based on 2026-06-11 data

Company Overview

Adobe serves three interconnected customer groups: business professionals and consumers through Acrobat and Express, creators and professionals through Creative Cloud, Photoshop, Illustrator, Premiere, and Firefly, and enterprise marketers through Adobe Experience Platform, Adobe Experience Manager, GenStudio, and CX Enterprise. Its financial model is based primarily on subscriptions, with expansion into AI credit consumption pricing and outcome-based pricing; in fiscal Q2 2026, Business Professionals and Consumers subscription revenue was $1.85 billion, while Creative and Marketing Professionals subscription revenue was $4.54 billion, representing approximately 29% and 71%, respectively, of total customer group subscription revenue of $6.39 billion.

In fiscal Q2 2026, Adobe reported record revenue of $6.62 billion, up 13% on a reported basis and 11% in constant currency, while GAAP earnings per share reached $4.25, up 8%, compared with non-GAAP earnings per share of $5.96, up 18%. EDGAR data shows revenue of $6.6 billion, gross profit of $5.9 billion, and net income of $1.7 billion, equivalent to a gross margin of approximately 89% and a net income margin of approximately 26%; the results also included a non-cash goodwill impairment charge of $70 million, or $0.17 per share.

For the twelve months ended in 2026, revenue reached $25.2 billion, gross profit $22.5 billion, net income $7.2 billion, and earnings per share $17.96, compared with revenue of $23.8 billion, net income of $7.1 billion, and earnings per share of $16.70 in fiscal 2025. The company exited fiscal Q2 2026 with annual recurring revenue of $27.1 billion, including approximately $480 million from SEMrush, remaining performance obligations of $22.27 billion, and quarterly operating cash flow of $2.17 billion.

What's Driving the Stock

  • The user base expanded strongly in fiscal Q2 2026; monthly active users across Acrobat and Express exceeded 850 million, up from more than 700 million a year earlier, while users of free creative products increased from more than 50 million to more than 90 million, alongside year-over-year growth of more than 40% in visits to adobe.com.
  • Firefly shifted from an experimental product to a measurable financial contributor; its annual recurring revenue across applications and credit packs increased by approximately 50% quarter over quarter, and its total annual recurring revenue, including enterprise offerings, approached $300 million by the end of fiscal Q2 2026, while the number of generated assets increased more than fourfold year over year.
  • AI activity accelerated across the portfolio, with annual recurring revenue from AI-first products exceeding $500 million after growing to three times its level a year earlier, while its counterpart in customer experience orchestration increased fourfold. GenStudio annual recurring revenue also grew by more than 25%, and subscription revenue from Adobe Experience Platform and its native applications grew by more than 30% during fiscal Q2 2026.
  • Adobe's acquisition of SEMrush, which closed in April 2026, added approximately $480 million to annual recurring revenue, and the company is working to integrate SEMrush search and visibility data with Adobe Experience Manager and agentic web applications to build a unified brand visibility offering.
  • On June 11, 2026, Adobe raised its fiscal 2026 revenue and non-GAAP earnings per share targets, setting non-GAAP earnings per share at between $24.35 and $24.45 and GAAP earnings per share at between $17.90 and $18.00. For fiscal Q3 2026, it targeted revenue of between $6.67 billion and $6.72 billion and non-GAAP earnings per share of between $6.05 and $6.10.
  • Capital allocation supports earnings per share; Adobe repurchased approximately 8.5 million shares in fiscal Q2 2026 and had approximately $27 billion remaining under its repurchase authorizations, including the new $25 billion authorization announced in April 2026.

Buying & Selling Case

▲ Buying Case4 pts

  • +Adobe combines double-digit growth with a large recurring revenue base; total annual recurring revenue grew 12.5% to $27.1 billion, and customer group subscription revenue increased 14% to $6.39 billion in fiscal Q2 2026.
  • +Early usage indicators provide evidence that AI is expanding the market rather than merely protecting existing products; monthly usage of Acrobat and Express exceeded 850 million, usage of free creative products surpassed 90 million, and Firefly annual recurring revenue approached $300 million.
  • +The enterprise business has broad momentum; combined annual recurring revenue from GenStudio, Adobe Experience Platform and its applications, Adobe Experience Manager, and agentic web applications grew by more than 20%, and the number of enterprise customers with annual recurring subscriptions exceeding $10 million increased by more than 20% in fiscal Q2 2026.
  • +Cash generation supports both reinvestment and capital returns, as Adobe generated operating cash flow of $2.17 billion during the quarter and ended it with cash and short-term investments of $5.63 billion, alongside approximately $27 billion in remaining repurchase authorizations.

▼ Selling Case6 pts

Valuation

The average analyst price target is $261.16, within a wide range of $190 to $379, and the average is below the 52-week range high of $370.86, while the highest target is slightly above that high and the lowest target is close to the range low of $190.12. Although the aggregated consensus is “Buy,” the breadth of the targets reflects substantial disagreement over whether growth in Firefly and enterprise products can offset annual recurring revenue pressure resulting from expansion of the free path and the postponement of Creative Cloud pricing enhancements.

BuyAnalyst target: $261.16(+1.5%)

Figures in the text are as of 2026-08-27; the live price is shown at the top of the page.

FAQ

What drove Adobe's fiscal Q2 2026 results?

Revenue reached $6.62 billion, up 13% on a reported basis and 11% in constant currency, driven by the conversion of subscription bookings into revenue. Business Professionals and Consumers subscriptions generated $1.85 billion, while Creative and Marketing Professionals subscriptions generated $4.54 billion. Earnings per share reached $4.25 on a GAAP basis and $5.96 on a non-GAAP basis, despite recording a non-cash goodwill impairment of $70 million.

Is Adobe generating actual revenue from Firefly and AI?

Yes, Firefly annual recurring revenue approached $300 million by the end of fiscal Q2 2026, including applications, credit packs, and enterprise offerings. Firefly annual recurring revenue from applications and credit packs increased by approximately 50% quarter over quarter, while the number of generated assets grew more than fourfold year over year. Across Adobe as a whole, annual recurring revenue from AI-first products exceeded $500 million after growing to three times its level a year earlier.

Why is Adobe expanding its free offerings despite the impact on annual recurring revenue?

On June 11, 2026, management said visits to adobe.com grew by more than 40% year over year and that traditional paths requiring immediate payment do not always match the intent of users seeking to complete an immediate task. The company is therefore directing more users to free experiences in Acrobat, Express, and Firefly before showing paywalls, after monthly usage of Acrobat and Express exceeded 850 million and free creative usage surpassed 90 million. Adobe acknowledges that this pressures short-term annual recurring revenue, but expects the conversion and long-term value impact to emerge during 2027.

Earnings callEDGAR filings30-day newsInsider activity

Automated analysis for informational purposes only — not investment advice.

  • −Adobe chose to expand the free path and postpone Creative Cloud pricing enhancements planned for the second half, reducing expectations for annual recurring revenue growth from individual subscribers; management explained that this shift pressures short-term annual recurring revenue and that the monetization impact will extend through 2027.
  • −Adobe faces competitive change and direct disruption from AI tools and conversational platforms that are reshaping product discovery and content creation; the call also explicitly addressed Google's development of its own design tools alongside its partnership with Adobe, making the successful integration of agents within ChatGPT, Claude, Copilot, and Gemini and the conversion of their users to Firefly a critical factor.
  • −The targets indicate short-term pressure on operating profitability, as Adobe assumed a non-GAAP operating margin of approximately 44% for fiscal Q3 2026, compared with approximately 45% for fiscal 2026, alongside increased spending on models, cloud computing, and marketing to support the shift toward free usage.
  • −Part of fiscal 2026 growth depends on SEMrush; the acquisition added approximately $480 million to annual recurring revenue, while targeted Creative and Marketing Professionals subscription revenue included approximately $280 million from it. Therefore, realizing the stated benefit requires integrating SEMrush's external data with Adobe content and agentic applications and turning them into a unified commercial brand visibility offering.
  • −Fiscal Q2 2026 results included a non-cash goodwill impairment charge of $70 million related to the Publishing and Advertising unit, reducing GAAP earnings per share by approximately $0.17 and indicating weakness in the carrying value within this unit.
  • −The company is undergoing two announced leadership transitions; Dan Durn decided to leave Adobe for an opportunity outside the software industry, and Steven Day will serve as interim Chief Financial Officer after his departure, while Shantanu Narayen announced his decision to transition to the role of Chairman of the Board and the search for a Chief Executive Officer is ongoing. Executing these two transitions alongside the redirection of the monetization strategy toward free growth increases execution risk in planning for fiscal 2027 and beyond.
What does the SEMrush acquisition add to Adobe?

Adobe closed the acquisition of SEMrush in April 2026, and the transaction added approximately $480 million to the annual recurring revenue balance. The company wants to combine SEMrush data on search queries and prompts with content within Adobe Experience Manager and agentic web applications. The resulting offering is intended to help marketing leaders measure and improve brand visibility across search engines, language models, and digital platforms.

What are Adobe's main targets following its fiscal Q2 2026 results?

On June 11, 2026, Adobe raised its fiscal 2026 revenue and non-GAAP earnings per share targets, setting non-GAAP earnings per share at between $24.35 and $24.45 and GAAP earnings per share at between $17.90 and $18.00. It also targeted growth of 10.2% in the total annual recurring revenue balance compared with the fiscal 2026 opening balance of $25.6 billion, with a non-GAAP operating margin of approximately 45%. For fiscal Q3 2026, it set revenue at between $6.67 billion and $6.72 billion and non-GAAP earnings per share at between $6.05 and $6.10, with a non-GAAP operating margin of approximately 44%.

What do Adobe's share repurchases and liquidity look like?

Adobe generated operating cash flow of $2.17 billion in fiscal Q2 2026 and ended the period with cash and short-term investments of $5.63 billion. It repurchased approximately 8.5 million shares during the quarter and had approximately $27 billion remaining under its repurchase authorizations. This includes a new $25 billion authorization announced in April 2026, giving the company a substantial tool to reduce its share count alongside funding AI investments and the integration of SEMrush. A lower share count could support earnings per share, but its impact depends on the actual pace of execution and purchase price. The final comment explains the potential impact without assuming a pace that the company did not specify.