| Factor | Score | Distribution | Value | Avg | Rank |
|---|---|---|---|---|---|
Valuation | 19 | 36.7x | 18.2x | Bottom tier | |
Growth | 69 | 14.2% | 7.1% | Top tier | |
Quality | 91 | 66.5% | 4.5% | Top tier | |
Safety | 82 | 0.2x | 2.6x | Top tier | |
Capital Return | 38 | 0.33% | 2.10% | Bottom tier | |
Momentum | 88 | 30.3% | 2.9% | Top tier | |
Sentiment | 41 | 33 | 3 | Around median |
Estimates — analyst targets and a simplified DCF, not investment advice.
Ten ratios that matter, each compared against its sector median and average — so you can see whether a number is rich or cheap relative to peers in the same sector.
Apple sells an integrated ecosystem of devices and services, including iPhone, Mac, iPad, Apple Watch, and AirPods, alongside App Store, AppleCare, Apple Music, Apple TV+, cloud services, and payment services. In Q3 of fiscal 2026, product revenue was $78.7 billion, representing approximately 72% of total revenue, while services revenue was $30.7 billion, or approximately 28%; services are supported by an installed base of more than 2.5 billion active devices and over 1.5 billion paid subscriptions.
Apple reported revenue of $109.4 billion in Q3 of fiscal 2026, up 16% year over year, gross profit of $54.8 billion, net income of $29.8 billion, and diluted earnings per share of $2.02, up 29%. Gross margin was 50.1%, but the tariff refund added approximately two percentage points to it and added $0.11 to earnings per share; operating cash flow was $34.4 billion.
iPhone led the revenue mix, generating $54.3 billion and 22% year-over-year growth, followed by services at $30.7 billion and 12% growth, then Mac at $10.4 billion and 29% growth. Wearables, Home and Accessories generated $7.9 billion, up 6%, while iPad revenue declined 6% to $6.2 billion, showing that strong growth in iPhone, Mac, and services offset weakness in iPad.
Analyst consensus rates AAPL a "Buy," with an average price target of $340.72 within a wide range of $245 to $400; the average is near the upper end of the 52-week range of $225.95–$344.57, while the highest target exceeds that upper bound. In contrast, the August 28, 2026 news cited a price-to-earnings multiple of 36.6 times and a free cash flow yield of 2.9%, valuations that require continued earnings growth despite slowing guidance, pressure from memory costs, and supply constraints.
Figures in the text are as of 2026-09-02; the live price is shown at the top of the page.
Apple's revenue reached approximately $109.4 billion in Q3 of fiscal 2026, up 16% year over year. iPhone led growth with revenue of $54.3 billion, up 22%, while Mac revenue rose 29% to $10.4 billion and services reached $30.7 billion, up 12%. Net income was $29.8 billion and diluted earnings per share was $2.02, with the tariff refund benefiting earnings per share by $0.11.
Gross margin was 50.1% in Q3 of fiscal 2026, but it benefited by approximately two percentage points from the tariff refund. The company expects a margin between 47% and 48% in the September quarter of fiscal 2026, including a benefit of approximately one percentage point from the tariff refund. Management explained that memory costs account for more than the entire decline from an adjusted margin of 48.1% to an expected midpoint of 46.5% before the tariff refund, with memory prices expected to continue rising after the September quarter.
Apple unveiled Siri AI at WWDC and released beta versions to developers and the public before the July 30, 2026 call, saying feedback was extremely positive. The product relies on personal context and integration with operating systems, with some requests processed on the device and others through Apple's data centers and external clouds. Heavy usage could enable paid upgrades through iCloud+, but management said it had not yet finalized its plan for computing costs and their recovery, while the full rollout on iPhone and iPad in the European Union and China had not occurred by the time of the call.
Automated analysis for informational purposes only — not investment advice.
Apple expects revenue growth between 9% and 11% in the September quarter of fiscal 2026, compared with growth of 16% in Q3 of fiscal 2026. Management attributed the slowdown to currency headwinds of approximately 2.5 percentage points and a significant sequential increase in the impact of supply constraints on iPhone, Mac, and iPad. Nevertheless, the company expects year-over-year iPhone revenue growth in the mid-teens, indicating that supply constraints and currency, rather than a lack of demand, are the main factors behind the guidance.
The services segment generated revenue of $30.7 billion in Q3 of fiscal 2026, up 12%, and its gross margin reached 75.6%. Paid subscriptions exceeded 1.5 billion, cloud services and payment services recorded their highest revenue ever, and Apple's active device installed base surpassed 2.5 billion devices. In contrast, growth was affected by weakness in mobile gaming within App Store and by currency, while the services margin declined 110 basis points sequentially due to a change in mix.
John Ternus assumed the role of Chief Executive Officer on September 1, 2026, after the plan was announced on April 20, 2026, and unanimously approved by the Board of Directors, while Tim Cook became Executive Chairman of the Board according to the September 1, 2026 news. The transition follows a quarter in which Apple generated revenue of $109.4 billion and strong growth in iPhone and Mac, but it coincides with a reorganization, job cuts, and increasing supply constraints. Execution will be measured by the company's ability to deploy Siri AI, control memory costs, meet demand for iPhone, Mac, and iPad, and achieve its revenue growth guidance of 9%–11% in the September quarter of fiscal 2026.
