On June 25, Apple announced price increases of $100 to $300 on MacBooks and iPads due to higher memory and storage costs driven by AI demand. On June 26, Apple confirmed price hikes on iPad, MacBook Air, MacBook Pro, HomePod, and Apple TV, citing rising memory and storage chip costs due to AI industry demand. On June 29, Apple announced it would release software updates earlier than usual in response to AI-driven security concerns.
Apple announced it is releasing software updates earlier than usual, bundling security fixes separately from new iOS versions, driven by AI cybersecurity threats, Reuters reports.
Read the full storyThe company attributed the increase to higher memory and storage chip costs driven by growing demand from the AI industry, according to media reports.
Citing surging AI-related memory and storage costs, Apple raises MacBook and iPad prices by $100 to $300, according to reports.