The information provided on EL7.AI is for educational and informational purposes only and does not constitute financial advice.
The information provided on EL7.AI is for educational and informational purposes only and does not constitute financial advice.
In a move reflecting ongoing cost pressures tied to AI components, Apple raised prices on select MacBooks and iPads by $100 to $300 Thursday morning, immediately after Micron Technology (MU) reported a blowout quarterly earnings that beat estimates. The price hike comes as memory and storage chip costs surge due to demand from data centers, prompting Apple to pass on the increase to consumers, according to reports.
The move mirrors similar margin pressures across the tech sector: Alphabet (GOOGL) closed at $279.21, Meta Platforms (META) at $557.67, and Microsoft (MSFT) at $365.46 as of June 24, 2026, per market data. Apple's announcement follows Micron's strong earnings, which showed earnings surpassing estimates, signaling sustained demand for high-performance memory chips.
Apple (AAPL) shares closed at $281.17 on June 25, 2026, after trading between $281.125 and $295.375. Investors will watch consumer reaction, particularly in emerging markets, and Apple's July quarterly earnings for clues on how the price hike impacts sales volumes.
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