SSP Group Shares Sink 7% on Profit Guidance Miss and North America Weakness

Key Facts

1SSP Group shares fell as much as 7% to 175p following reports of softer trading in North America.

2Peel Hunt cut its 2026 pre-tax profit forecast for SSP Group to £201 million from £205.2 million.

3The company guided to operating profit of around £230 million, missing the market consensus of £239 million.

SSP Group shares fell as much as 7% to 175p following reports of softer trading performance in the North American market. Proactive Investors reported that the company guided to an operating profit of approximately £230 million, missing the market consensus of £239 million.

Peel Hunt subsequently cut its 2026 pre-tax profit forecast for the group to £201 million from a previous estimate of £205.2 million. The downward revision reflects the impact of the weaker trading guidance on the stock, which experienced significant selling pressure during the October 9, 2026, session.