A2Z Cust2Mate Completes Acquisition of Retail Media Firm Hedia

Key Facts

1A2Z Cust2Mate has finalized the acquisition of Hedia, an Israeli-based in-store retail media solutions provider.

2Hedia generated approximately $20 million in audited revenue for FY25 and is described as a cash-generating business.

A2Z Cust2Mate has finalized the acquisition of Hedia, an Israeli-based in-store retail media solutions provider. PR Newswire reported that Hedia generated approximately $20 million in audited revenue for the 2025 fiscal year and is operating as a cash-generating business. The transaction aims to integrate Hedia's established advertiser relationships into A2Z's smart retail technology ecosystem.

AZ shares closed at $6.23 on October 5, 2026, with the stock reaching a day high of $6.26 and a low of $6.02. The acquisition is expected to bolster the company's fundamental expansion by combining its smart cart technology with Hedia's digital in-store media inventory and campaign execution capabilities.