Nike Sales Plunge 26% in China as Fiscal Outlook Weakens

Key Facts

1Nike reported a revenue decline in fiscal Q1 2027 and warned that top-line shrinkage will accelerate throughout the year.

2Sales in China tumbled by 26%, while growth in developing regions has stalled.

Nike reported a revenue decline in fiscal Q1 2027 and warned that top-line shrinkage will accelerate throughout the year. According to The Motley Fool, sales in the Chinese market tumbled by 26%, while growth in other developing regions has stalled.

NKE closed at $33.87 on October 2, 2026, following a session that saw the stock trade between a low of $31.97 and a high of $33.97. The results highlight sustained demand weakness in key international markets, leading to a cautious outlook for the remainder of the fiscal year.