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StocksMediumUpdated•Originally published 1 October 2026•Updated 1 October 2026•
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NIKE Reports Q1 Results, Cites Need for Progress in China and Jordan Brand

Key Facts

1NIKE, Inc. reported financial results for its fiscal 2027 first quarter ended August 31, 2026.
2CEO Elliott Hill noted progress in the performance business but cited more work needed in Sportswear, Jordan Brand, and Greater China.

NIKE, Inc. reported financial results for its fiscal 2027 first quarter ended August 31, 2026, according to a statement via Business Wire. CEO Elliott Hill noted progress in the company's performance business but stated that more work is required across Sportswear, Jordan Brand, and the Greater China market.

NKE closed at $35.40 on September 30, 2026, with the stock trading between a low of $35.16 and a high of $35.99 during that session. The company is currently undergoing a strategic transition to scale its performance-focused initiatives and address ongoing challenges in its lifestyle segments and regional operations.

Latest Updates · 1

  1. Notable·

    Update: Nike's quarterly sales missed analyst estimates, a shortfall attributed to weakening demand in China and intensified global competition. These results underscore the operational challenges the company faces in maintaining market share amid a more competitive landscape.