StocksMedium•30 September 2026•
1 min read
BMW Targets 3%-5% Automotive Margin by 2028 Following China Challenges
Key Facts
1BMW is targeting an automotive EBIT margin of 3% to 5% by the year 2028.
2The new targets follow a profit warning linked to challenges in the Chinese market.
BMW is targeting an automotive EBIT margin of 3% to 5% by the year 2028. Investing.com reported that these new targets follow a profit warning linked to performance challenges and cooling demand within the Chinese market.
The conservative guidance from BMW arrives as broader European automotive data showed new car sales in the EU grew by 3% year-on-year on September 24, 2026. The company is recalibrating its medium-term financial expectations to account for structural pressures and increased competition in its primary global markets.