StocksMediumUpdated•Originally published 28 September 2026•Updated 28 September 2026•
1 min read
McDonald's Shares Face Worst Year Since 2002 Following US Sales Warning
Key Facts
1McDonald's CFO Ian Borden warned that US business would be slightly negative in the third quarter.
2Shares have fallen nearly 31% from their February high, pacing for the worst annual performance since 2002.
3Deutsche Bank analysts soured on the stock, stating the turnaround inflection point has been delayed.
McDonald's CFO Ian Borden warned that the company's US business would be slightly negative in the third quarter. Bloomberg reported that shares have fallen nearly 31% from their February high, pacing for the worst annual performance since 2002.
Deutsche Bank analysts lowered their outlook for the company, stating that the inflection point for its $8.5 billion turnaround plan has been delayed. MCD closed at $236.5 on September 25, 2026, while DB closed at $36.57 on the same date, as rising prices—up 23% since 2019—impact the brand's value proposition.