Coinbase to Offer Oura IPO Allocations to U.S. Retail Customers

Key Facts

1Coinbase has started offering IPO allocations to its U.S. customers, beginning with the wearable tech company Oura.

In a move reflecting the push by digital platforms to diversify financial services, Coinbase has started offering IPO allocations to its customers in the United States. According to reports, the wearable technology company Oura will be the first available allocation for retail users on the platform. This initiative aims to democratize access to initial public offerings and expand Coinbase's service offerings beyond its core cryptocurrency trading business.

This expansion positions Coinbase to compete more broadly in the retail brokerage space by providing individual investors with access to primary market opportunities typically reserved for institutional players. Based on the available data, this strategic shift could create new revenue streams for the platform by attracting a wider demographic of investors interested in traditional equity markets and high-profile tech debuts.

Per market data, COIN shares stood at $194.25 at close on September 18, 2026, having traded between a day low of $177.67 and a high of $196.21. While the upcoming economic calendar shows no direct catalysts for the instrument in the next few days, market participants will be watching the execution of the Oura IPO allocation as a gauge for Coinbase's broader "Everything Exchange" ambitions.