Apple to Unveil First Foldable iPhone in Major Test for New CEO John Ternus

Key Facts

1Apple is expected to unveil its first-ever foldable iPhone on Wednesday.

2The launch serves as the first major test for Apple's new CEO, John Ternus.

In a move aimed at revitalizing its hardware lineup, Apple is expected to unveil its first-ever foldable iPhone this Wednesday. This launch serves as the first major strategic test for the company's new CEO, John Ternus, as he takes the helm of the world's most valuable smartphone brand. According to reports, the introduction of a foldable form factor is intended to help Apple compete more effectively in a maturing global smartphone market and establish a new era of product innovation under its new leadership.

The announcement comes as Apple maintains its position among mega-cap peers, with market data showing the sector's current valuation landscape. Per market data, Apple (AAPL) closed at $316.22 on September 8, 2026. During the same session, Microsoft (MSFT) stood at $493.95, while Alphabet (GOOGL) closed at $338.36. These figures highlight the competitive backdrop as Apple prepares to challenge existing foldable devices already present in the premium consumer electronics segment.

Traders are closely watching AAPL price action, which saw a day high of $320.7 and a low of $314.92 as of the close on September 8, 2026. While the upcoming economic calendar shows no immediate direct catalysts for the company, the market's reception of the foldable device will be the primary driver for volatility. Investors will be looking for sustained support levels near recent lows as they assess the potential impact of this new product category on Apple's long-term revenue growth.