Apple to Debut First Foldable iPhone in Major Test for New CEO John Ternus

Key Facts

1Apple is expected to unveil its first foldable iPhone redesign this coming Wednesday.

2The launch serves as a primary test for new CEO John Ternus to demonstrate innovation leadership.

In a move aimed at reigniting innovation and consumer interest, Apple is preparing to unveil its first-ever foldable iPhone this coming Wednesday. This launch serves as a primary test for the new CEO, John Ternus, to demonstrate his leadership in innovation following his recent takeover of the role. According to reports, the new device is expected to run an iteration of iOS 27 adapted for its dual-display configuration and is rumored to be roughly the size of a passport when fully folded.

This highly anticipated event comes as the company seeks to strengthen its position in the high-end hardware segment amid intense tech competition. Per market data, Apple (AAPL) shares closed at $319.97 on September 4, 2026, while tech peers showed varied performance, with Microsoft (MSFT) closing at $499.7 and Alphabet (GOOGL) at $338.46 on the same date. Investors are closely watching the pricing strategy for the new lineup, especially with expectations of higher price points for the Pro models.

Regarding stock performance, AAPL stood at $319.97 (close of September 4, 2026) after reaching a day high of $328.93. In the coming days, the focus will remain on Ternus's execution of this major product debut and its impact on consumer confidence. While the upcoming economic calendar does not list immediate corporate catalysts, markets will be monitoring the broader tech sector's reaction to this radical redesign of the iPhone lineup.