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Sign InReflecting growing optimism that artificial intelligence will trigger a massive device refresh cycle, Morgan Stanley increased its Apple price target to $360 from $330 while maintaining an Overweight rating. The new valuation is based on the new Apple Intelligence features and improved Siri functionality revealed at the WWDC 2026 conference. Additionally, the bank upgraded Western Midstream Partners (WES) to Equal-Weight with a new price target of $51.
This bullish outlook arrives as Big Tech peers continue to trade at premium valuations; Microsoft (MSFT) closed at $295.63 and Meta (META) reached $568.43 per market data on June 11, 2026. Compared to previous quarters where hardware growth faced headwinds, Apple's AI strategy aims to accelerate smartphone replacement cycles, distinguishing its growth path from Alphabet (GOOGL), which stood at $295.63 at the last close.
Traders should watch AAPL price action following its close at $295.63 on June 11, 2026, after testing a daily high of $297. While the upcoming economic calendar shows few direct tech catalysts in the next week, the stock's ability to hold the $289.59 support level established during the last session will be critical for maintaining the current upward momentum.